Google, P&G, industry groups try to repair broken consumer trust in online ads
September 16, 2016
Consumers are unhappy with pop-ups and data-heavy ads, which denigrate the user experience by being intrusive and slowing down sites. One way consumers are expressing their dissatisfaction is by adopting
Google and 16 other companies have formed a coalition that wants to police ads on the web
September 15, 2016
Google has helped form a coalition group comprising advertising trade associations, advertisers, publishers, and agency groups that aims to rid the web of bad ads. “The Coalition for Better Ads”
Global Online Media Leaders Join Forces to Improve Consumer Ad Experience
September 15, 2016
Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and
Online Media Leaders Form Coalition to Improve Ad Standards
September 15, 2016
A group of online media associations and companies, including Google, GroupM and IAB, have formed the Coalition for Better Ads, which will use research and advocacy to develop and implement
FCC Chief Plans To Finalize Broadband Privacy Rules This Year
September 15, 2016
Federal Communications Commission Chairman Tom Wheeler told lawmakers today that he anticipates finalizing broadband privacy rules later this year. Testifying at a Senate hearing, Wheeler also hinted that the final
Ad Industry Bashes FCC’s Privacy Proposal
September 15, 2016
The Federal Communications Commission’s proposed broadband privacy rules are unnecessary and would exceed statutory authority,” a coalition of major ad industry groups said Wednesday in a letter to lawmakers. The
Advertisers Push Back on FCC Broadband Privacy Plan
September 14, 2016
The major associations representing billions of ad dollars have called on Congress to exercise its oversight to protect consumers and the economy from the FCC’s proposed broadband privacy regulatory framework.
Watchdogs To FCC: Don’t Water Down Privacy Proposal
September 9, 2016
The Federal Communications Commission should forge ahead with privacy rules that would restrict broadband carriers from engaging in online behavioral advertising, dozens of public interest groups argue in a new
SunStar Strategic Names Bruce Morris, Digital and Financial Media Specialist, to Advisory Board
September 1, 2016
Public relations and communications firm SunStar Strategic is pleased to announce the appointment of Bruce Morris to its Advisory Board. Morris will provide strategic counsel to the firm, particularly regarding
Upcoming Network Advertising Initiative Webinar to Help Voters Find Election Day Information
August 29, 2016
We are now just 70 days from the 2016 U.S. presidential election. Between the constant commercials and upcoming debates, Americans are making their decisions. But, too often, voters do not
Appellate Court To Consider Reviving Turn ‘Supercookie’ Battle
August 25, 2016
A federal appellate panel has directed ad company Turn to respond to arguments by two New York residents who want to proceed in court with a privacy lawsuit against the
FTC Chairwoman Tells Ad Networks: Respect Consumers’ Choices
August 25, 2016
This week, Federal Trade Commission Chairwoman Edith Ramirez offered some advice to online ad companies: Don’t track people who don’t want to be tracked. Speaking at the Technology Policy Institute
Cuebiq and MediaMath Enter Data Partnership
August 24, 2016
Location intelligence company Cuebiq has entered into a data partnership with MediaMath, a leading independent programmatic company. The partnership, enabled by LiveRamp, the leader in data connectivity and onboarding, gives