Consumers Press For Right To Sue Turn In Federal Court
October 10, 2016
Two consumers who are suing Turn for allegedly violating the privacy of Verizon subscribers are asking an appellate court to reject the ad company’s argument that the case belongs in arbitration. New York residents Anthony Henson and William Cintron argue in court papers filed Friday that their contract with Verizon — which calls for arbitration
NAI Joins Coalition to Improve Ad Experience for Consumers
October 7, 2016
NAI has joined forces with industry leaders from around the globe as a founding member of the Coalition for Better Ads. The Coalition, which was created to improve consumers’ experience with online advertising, leverages consumer insights and cross-industry expertise to develop and implement new global standards for online advertising. NAI member companies have long believed
Cuebiq and GasBuddy Team Up to Boost Advertising and User Experience with Location-Based Data
October 6, 2016
Location intelligence company Cuebiq has partnered with GasBuddy, a technology company changing the way consumers find, purchase and save money on gasoline. The partnership provides GasBuddy the ability to offer enhanced targeting for advertisers and a more personalized user experience for consumers via Cuebiq’s AudienceQ and VisitQ offerings.
Opting Out Of Political Advertising: Not So Simple
October 5, 2016
Political speech is a cherished, respected and protected right. The First Amendment didn’t come first because it was low-hanging fruit. The regulatory landscape reflects that special status. Politicians realize how effective online advertising can be, and they are not throwing away their shot.
Turn, Verizon Battle Users Over ‘Supercookies’
September 29, 2016
Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. The legal dispute dates to last year, when Verizon Wireless subscribers Anthony Henson and William Cintron alleged in a class-action complaint that Turn violated a consumer protection law prohibiting deceptive practices.
StreetLight Data Partners with Cuebiq to Help Transportation, Retail and Logistics Companies Use Location-Based Data
September 20, 2016
StreetLight Data, Inc., a mobility analytics company, has partnered with Cuebiq, a next generation location intelligence company, to help transportation, governments, and retail companies use location-based data to make strategic business decisions. The data partnership utilizes Cuebiq’s anonymous, archival geospatial data sets to enhance StreetLight’s Travel and Retail Metrics, augmenting these Metrics’ demographic insights while
Proposed Privacy Rules Will Result In Higher Broadband Fees, CTIA Claims
September 19, 2016
The wireless industry group CTIA, like other advocates for broadband providers, has made no secret of its opposition to the Federal Communications Commission’s potential privacy rules. The organization now argues that the proposed rules will result in higher prices for consumers. The CTIA’s logic, spelled out in a new 19-page regulatory filing, is as follows:
P&G joins Google, others in launching Coalition for Better Ads
September 16, 2016
Procter & Gamble Co. is helping launch the Coalition for Better Ads, which seeks to develop and implement global standards for online advertising. The Cincinnati-based maker of brands such as Tide detergent and Crest toothpaste (NYSE: PG) joined with Google, rival consumer products company Unilever, advertising trade associations and others to create the coalition.
IAB welcomes Global Ad Coalition launch
September 16, 2016
IAB Ireland has welcomed the launch of global ad coalition as international trade associations and companies involved in online media joins forces to improve consumer advertising experiences. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.
Google, P&G, industry groups try to repair broken consumer trust in online ads
September 16, 2016
Consumers are unhappy with pop-ups and data-heavy ads, which denigrate the user experience by being intrusive and slowing down sites. One way consumers are expressing their dissatisfaction is by adopting ad blocking software, a practice that is growing on PC and mobile.