Blog - Page 30 of 47 - The NAI: Network Advertising Initiative

Consumers Press For Right To Sue Turn In Federal Court

October 10, 2016

Two consumers who are suing Turn for allegedly violating the privacy of Verizon subscribers are asking an appellate court to reject the ad company’s argument that the case belongs in

NAI Joins Coalition to Improve Ad Experience for Consumers

October 7, 2016

NAI has joined forces with industry leaders from around the globe as a founding member of the Coalition for Better Ads. The Coalition, which was created to improve consumers’ experience

Cuebiq and GasBuddy Team Up to Boost Advertising and User Experience with Location-Based Data

October 6, 2016

Location intelligence company Cuebiq has partnered with GasBuddy, a technology company changing the way consumers find, purchase and save money on gasoline. The partnership provides GasBuddy the ability to offer

Opting Out Of Political Advertising: Not So Simple

October 5, 2016

Political speech is a cherished, respected and protected right. The First Amendment didn’t come first because it was low-hanging fruit. The regulatory landscape reflects that special status. Politicians realize how

Turn, Verizon Battle Users Over ‘Supercookies’

September 29, 2016

Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. The legal dispute dates to last year,

StreetLight Data Partners with Cuebiq to Help Transportation, Retail and Logistics Companies Use Location-Based Data

September 20, 2016

StreetLight Data, Inc., a mobility analytics company, has partnered with Cuebiq, a next generation location intelligence company, to help transportation, governments, and retail companies use location-based data to make strategic

Opting Out Of Political Advertising: Not So Simple

September 20, 2016

Proposed Privacy Rules Will Result In Higher Broadband Fees, CTIA Claims

September 19, 2016

The wireless industry group CTIA, like other advocates for broadband providers, has made no secret of its opposition to the Federal Communications Commission’s potential privacy rules. The organization now argues

P&G joins Google, others in launching Coalition for Better Ads

September 16, 2016

Procter & Gamble Co. is helping launch the Coalition for Better Ads, which seeks to develop and implement global standards for online advertising. The Cincinnati-based maker of brands such as

IAB welcomes Global Ad Coalition launch

September 16, 2016

IAB Ireland has welcomed the launch of global ad coalition as international trade associations and companies involved in online media joins forces to improve consumer advertising experiences. The Coalition for

Google, Facebook, P&G and other media giants launch Coalition for Better Ads

September 16, 2016

Google, P&G, industry groups try to repair broken consumer trust in online ads

September 16, 2016

Consumers are unhappy with pop-ups and data-heavy ads, which denigrate the user experience by being intrusive and slowing down sites. One way consumers are expressing their dissatisfaction is by adopting

Procter & Gamble, Unilever, Google, Facebook and more form ‘coalition for better ads’

September 16, 2016

Google and 16 other companies have formed a coalition that wants to police ads on the web

September 15, 2016

Google has helped form a coalition group comprising advertising trade associations, advertisers, publishers, and agency groups that aims to rid the web of bad ads. “The Coalition for Better Ads”

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

September 15, 2016

Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and