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Turn, Verizon Battle Users Over ‘Supercookies’

September 29, 2016
Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. The legal dispute dates to last year, when Verizon Wireless subscribers Anthony Henson and William Cintron alleged in a class-action complaint that Turn violated a consumer protection law prohibiting deceptive practices.
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StreetLight Data Partners with Cuebiq to Help Transportation, Retail and Logistics Companies Use Location-Based Data

September 20, 2016
StreetLight Data, Inc., a mobility analytics company, has partnered with Cuebiq, a next generation location intelligence company, to help transportation, governments, and retail companies use location-based data to make strategic business decisions. The data partnership utilizes Cuebiq’s anonymous, archival geospatial data sets to enhance StreetLight’s Travel and Retail Metrics, augmenting these Metrics’ demographic insights while
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Proposed Privacy Rules Will Result In Higher Broadband Fees, CTIA Claims

September 19, 2016
The wireless industry group CTIA, like other advocates for broadband providers, has made no secret of its opposition to the Federal Communications Commission’s potential privacy rules. The organization now argues that the proposed rules will result in higher prices for consumers. The CTIA’s logic, spelled out in a new 19-page regulatory filing, is as follows:
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P&G joins Google, others in launching Coalition for Better Ads

September 16, 2016
Procter & Gamble Co. is helping launch the Coalition for Better Ads, which seeks to develop and implement global standards for online advertising. The Cincinnati-based maker of brands such as Tide detergent and Crest toothpaste (NYSE: PG) joined with Google, rival consumer products company Unilever, advertising trade associations and others to create the coalition.
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IAB welcomes Global Ad Coalition launch

September 16, 2016
IAB Ireland has welcomed the launch of global ad coalition as international trade associations and companies involved in online media joins forces to improve consumer advertising experiences. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.
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FCC Chief Plans To Finalize Broadband Privacy Rules This Year

September 15, 2016
Federal Communications Commission Chairman Tom Wheeler told lawmakers today that he anticipates finalizing broadband privacy rules later this year. Testifying at a Senate hearing, Wheeler also hinted that the final regulations could differ from a proposal he put forward earlier this year. That initial proposal would require Internet service providers to obtain consumers’ consent before
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Ad Industry Bashes FCC’s Privacy Proposal

September 15, 2016
The Federal Communications Commission’s proposed broadband privacy rules are unnecessary and would exceed statutory authority,” a coalition of major ad industry groups said Wednesday in a letter to lawmakers. The letter, signed by groups including the Direct Marketing Association, Interactive Advertising Bureau, Association of National Advertisers and American Association of Advertising Agencies, comes one day
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Advertisers Push Back on FCC Broadband Privacy Plan

September 14, 2016
The major associations representing billions of ad dollars have called on Congress to exercise its oversight to protect consumers and the economy from the FCC’s proposed broadband privacy regulatory framework. That came in a letter to the chair and ranking member of the Senate Commerce Committee—John Thune (R-S.D.) and Bill Nelson (D-Fla.), respectively—who are presiding
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