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Google and 16 other companies have formed a coalition that wants to police ads on the web

September 15, 2016

Google has helped form a coalition group comprising advertising trade associations, advertisers, publishers, and agency groups that aims to rid the web of bad ads. “The Coalition for Better Ads” was announced on Thursday at digital advertising trade show Dmexco in Cologne, Germany.

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

September 15, 2016

Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.

Online Media Leaders Form Coalition to Improve Ad Standards

September 15, 2016

A group of online media associations and companies, including Google, GroupM and IAB, have formed the Coalition for Better Ads, which will use research and advocacy to develop and implement new standards for online advertising.

FCC Chief Plans To Finalize Broadband Privacy Rules This Year

September 15, 2016

Federal Communications Commission Chairman Tom Wheeler told lawmakers today that he anticipates finalizing broadband privacy rules later this year. Testifying at a Senate hearing, Wheeler also hinted that the final regulations could differ from a proposal he put forward earlier this year. That initial proposal would require Internet service providers to obtain consumers’ consent before

Ad Industry Bashes FCC’s Privacy Proposal

September 15, 2016

The Federal Communications Commission’s proposed broadband privacy rules are unnecessary and would exceed statutory authority,” a coalition of major ad industry groups said Wednesday in a letter to lawmakers. The letter, signed by groups including the Direct Marketing Association, Interactive Advertising Bureau, Association of National Advertisers and American Association of Advertising Agencies, comes one day

Advertisers Push Back on FCC Broadband Privacy Plan

September 14, 2016

The major associations representing billions of ad dollars have called on Congress to exercise its oversight to protect consumers and the economy from the FCC’s proposed broadband privacy regulatory framework. That came in a letter to the chair and ranking member of the Senate Commerce Committee—John Thune (R-S.D.) and Bill Nelson (D-Fla.), respectively—who are presiding

Watchdogs To FCC: Don’t Water Down Privacy Proposal

September 9, 2016

The Federal Communications Commission should forge ahead with privacy rules that would restrict broadband carriers from engaging in online behavioral advertising, dozens of public interest groups argue in a new filing with the agency. The ACLU, Public Knowledge, Center for Digital Democracy, Electronic Frontier Foundation and 33 other advocacy groups are urging the FCC to

SunStar Strategic Names Bruce Morris, Digital and Financial Media Specialist, to Advisory Board

September 1, 2016

Public relations and communications firm SunStar Strategic is pleased to announce the appointment of Bruce Morris to its Advisory Board. Morris will provide strategic counsel to the firm, particularly regarding digital media opportunities and client development services. His impressive tenure includes significant product, audience and revenue growth for financial services and technology media brands at

Upcoming Network Advertising Initiative Webinar to Help Voters Find Election Day Information

August 29, 2016

We are now just 70 days from the 2016 U.S. presidential election. Between the constant commercials and upcoming debates, Americans are making their decisions. But, too often, voters do not know critical Election Day information like where they will vote, what they will need to get a ballot, or even what’s on the ballot. To

Appellate Court To Consider Reviving Turn ‘Supercookie’ Battle

August 25, 2016

A federal appellate panel has directed ad company Turn to respond to arguments by two New York residents who want to proceed in court with a privacy lawsuit against the company. The consumers, Anthony Henson and William Cintron, are seeking to vacate a trial judge’s order sending the case to arbitration. They raised issues that

FTC Chairwoman Tells Ad Networks: Respect Consumers’ Choices

August 25, 2016

This week, Federal Trade Commission Chairwoman Edith Ramirez offered some advice to online ad companies: Don’t track people who don’t want to be tracked. Speaking at the Technology Policy Institute Aspen Forum, Ramirez unequivocally told ad networks to respect consumers’ wishes — even when consumers don’t convey those wishes through the tools endorsed by the

Cuebiq and MediaMath Enter Data Partnership

August 24, 2016

Location intelligence company Cuebiq has entered into a data partnership with MediaMath, a leading independent programmatic company. The partnership, enabled by LiveRamp, the leader in data connectivity and onboarding, gives MediaMath agency and brand clients the ability to offer geo-behavioral targeting solutions via Cuebiq’s AudienceQ offering.

Network Advertising Initiative Touts New Member

August 3, 2016

MMW was recently briefed by the team at Factual, a neutral data company focusing on location data, about their new status as a member of the Network Advertising Initiative (NAI). The NAI, if you’re not familiar, is the leading self-regulatory association dedicated to “responsible data…

Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools

August 3, 2016

Demand-Side Platform MediaMath is fully embedding Factual’s Geopulse Proximity into its TerminalOne Marketing Operating System. Following a two-year trend among programmatic ad tech players seeking to get more precise targeting between mobile and desktop channels, demand-side platform MediaMath is aligning itself with geo-data specialist Factual.

Verizon-Yahoo deal piques privacy watchdogs’ concern

August 3, 2016

Verizon’s $4.8 billion bid to buy Yahoo’s internet properties is drawing scrutiny from Capitol Hill privacy hawks, who have long sought restrictions on how ISPs collect and use customer data, Tony and Alex report today. With Yahoo, Verizon is hoping to supercharge its advertising business, combining what it knows about its existing smartphone users with