Blog - Page 31 of 47 - The NAI: Network Advertising Initiative

Network Advertising Initiative Touts New Member

August 3, 2016

MMW was recently briefed by the team at Factual, a neutral data company focusing on location data, about their new status as a member of the Network Advertising Initiative (NAI).

Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools

August 3, 2016

Demand-Side Platform MediaMath is fully embedding Factual’s Geopulse Proximity into its TerminalOne Marketing Operating System. Following a two-year trend among programmatic ad tech players seeking to get more precise targeting

Verizon-Yahoo deal piques privacy watchdogs’ concern

August 3, 2016

Verizon’s $4.8 billion bid to buy Yahoo’s internet properties is drawing scrutiny from Capitol Hill privacy hawks, who have long sought restrictions on how ISPs collect and use customer data,

People – 08.02.2016

August 2, 2016

Komendant leaves AHIP, Richardson joins APCO advisory board, Alston & Bird hires Leslie C. Overton

August 2, 2016

The Network Advertising Initiative, an ad tech self-regulatory organization, promoted Anthony Matyjaszewski, currently counsel and director of compliance, to vice president for compliance & member development, and Jurgen Van Staden,

People on the Move: Jurgen Van Staden

August 2, 2016

Van Staden was instrumental in the development of guidance on member companies’ use of non-cookie technologies and the adaption of NAI’s opt-out tool. In his new role, he will advance

People on the Move: Anthony Matyjaszewski

August 2, 2016

Matyjaszewski has been vital to the development and execution of NAI’s annual compliance reviews of member companies and management of new membership. His new responsibilities will be leading NAI’s compliance

Skyhook Joins the Network Advertising Initiative

July 28, 2016

Skyhook, the world’s leading independent location platform, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use

Factual Joins the Network Advertising Initiative

July 28, 2016

Factual Joins The Network Advertising Initiative

July 28, 2016

Factual, a location data company, announced that it is becoming a member of the Network Advertising Initiative (NAI) today. The NAI is a self-regulatory association dedicated to responsible data collection

It’s Time To Establish ‘Best Practices’ For Geo-Data And Privacy

July 28, 2016

Location data specialist Factual has become a member of the Network Advertising Initiative as the industry trade group aims to develop self-policing mechanisms for balancing marketer insights and consumer privacy.

Ubimo and Cuebiq Pioneer Fully-Integrated In-Store Traffic Conversion Reporting

July 26, 2016

Ubimo, the leading platform for real world mobile marketing, announces today at the Mobile Marketing Association CEO & CMO Summit a partnership with Cuebiq, a leader in mobile attribution and

Hulu has joined this list of major platforms that ignore Do Not Track requests

July 22, 2016

Earlier this week, Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people’s browsers that, when enabled, ask that

Cuebiq Brings Real-Time Footfall Attribution to Marketers; Partners with Leading DSPs and Agencies

July 21, 2016

Location intelligence company Cuebiq has formed strategic partnerships with leading industry DSPs and agencies for use of its real-time footfall attribution offering VisitQ for campaigns the companies are running for

Broadband Privacy Proposal Threatens To ‘Severely Burden’ Consumers, ANA Says

July 6, 2016

The Federal Communications Commission’s proposed broadband privacy rules may “severely burden” consumers by subjecting them to a deluge of requests to consent to online behavioral advertising. That’s according to the