Blog - Page 31 of 47 - The NAI: Network Advertising Initiative

Online Media Leaders Form Coalition to Improve Ad Standards

September 15, 2016

A group of online media associations and companies, including Google, GroupM and IAB, have formed the Coalition for Better Ads, which will use research and advocacy to develop and implement

FCC Chief Plans To Finalize Broadband Privacy Rules This Year

September 15, 2016

Federal Communications Commission Chairman Tom Wheeler told lawmakers today that he anticipates finalizing broadband privacy rules later this year. Testifying at a Senate hearing, Wheeler also hinted that the final

Ad Industry Bashes FCC’s Privacy Proposal

September 15, 2016

The Federal Communications Commission’s proposed broadband privacy rules are unnecessary and would exceed statutory authority,” a coalition of major ad industry groups said Wednesday in a letter to lawmakers. The

Advertisers Push Back on FCC Broadband Privacy Plan

September 14, 2016

The major associations representing billions of ad dollars have called on Congress to exercise its oversight to protect consumers and the economy from the FCC’s proposed broadband privacy regulatory framework.

Watchdogs To FCC: Don’t Water Down Privacy Proposal

September 9, 2016

The Federal Communications Commission should forge ahead with privacy rules that would restrict broadband carriers from engaging in online behavioral advertising, dozens of public interest groups argue in a new

SunStar Strategic Names Bruce Morris, Digital and Financial Media Specialist, to Advisory Board

September 1, 2016

Public relations and communications firm SunStar Strategic is pleased to announce the appointment of Bruce Morris to its Advisory Board. Morris will provide strategic counsel to the firm, particularly regarding

Upcoming Network Advertising Initiative Webinar to Help Voters Find Election Day Information

August 29, 2016

We are now just 70 days from the 2016 U.S. presidential election. Between the constant commercials and upcoming debates, Americans are making their decisions. But, too often, voters do not

Appellate Court To Consider Reviving Turn ‘Supercookie’ Battle

August 25, 2016

A federal appellate panel has directed ad company Turn to respond to arguments by two New York residents who want to proceed in court with a privacy lawsuit against the

FTC Chairwoman Tells Ad Networks: Respect Consumers’ Choices

August 25, 2016

This week, Federal Trade Commission Chairwoman Edith Ramirez offered some advice to online ad companies: Don’t track people who don’t want to be tracked. Speaking at the Technology Policy Institute

Cuebiq and MediaMath Enter Data Partnership

August 24, 2016

Location intelligence company Cuebiq has entered into a data partnership with MediaMath, a leading independent programmatic company. The partnership, enabled by LiveRamp, the leader in data connectivity and onboarding, gives

Network Advertising Initiative Touts New Member

August 3, 2016

MMW was recently briefed by the team at Factual, a neutral data company focusing on location data, about their new status as a member of the Network Advertising Initiative (NAI).

Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools

August 3, 2016

Demand-Side Platform MediaMath is fully embedding Factual’s Geopulse Proximity into its TerminalOne Marketing Operating System. Following a two-year trend among programmatic ad tech players seeking to get more precise targeting

Verizon-Yahoo deal piques privacy watchdogs’ concern

August 3, 2016

Verizon’s $4.8 billion bid to buy Yahoo’s internet properties is drawing scrutiny from Capitol Hill privacy hawks, who have long sought restrictions on how ISPs collect and use customer data,

People – 08.02.2016

August 2, 2016

Komendant leaves AHIP, Richardson joins APCO advisory board, Alston & Bird hires Leslie C. Overton

August 2, 2016

The Network Advertising Initiative, an ad tech self-regulatory organization, promoted Anthony Matyjaszewski, currently counsel and director of compliance, to vice president for compliance & member development, and Jurgen Van Staden,