Turning The Page? Turn Settles With FTC On Use Of Verizon Zombie Cookies
December 20, 2016
Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly two years since it was first revealed that the demand-side platform was using Verizon’s unique identifier header (UIDH) for tracking purposes even if a user had opted out of being tracked. On Tuesday, the FTC
Guidelines for Online Behavioral Advertising
December 19, 2016
Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. “First party” behavioral advertising refers to situations in which a website uses information that it obtains when interacting with a visitor. “Third party” behavioral advertising refers
Summary of the FTC’s 12/7 Workshop on Smart TV and Thoughts for the Future
December 9, 2016
What are the promises and potential privacy pitfalls when you take an old-fashioned television and connect it to the Internet? On December 7, 2016, the FTC hosted the final installment its Fall Technology Series in an effort to find out. The workshop explored Internet-connected TVs—smart TVs—and similar connected devices, such as Blu-Ray players, game consoles,
Marketron Partners with Cuebiq, Bringing Real-Time Foot Traffic Attribution to Media Companies
December 7, 2016
Marketron, the leading provider of business software solutions and services for the media industry, today announced a strategic partnership with location intelligence company Cuebiq for use of its real-time foot traffic attribution offering, VisitQ Real-Time, for advertising campaigns Marketron is running for its media partners.
PushSpring Incorporating Cuebiq Location Data Into Its Audience Console
November 17, 2016
PushSpring, an independent app-based mobile audience platform, announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data via PushSpring’s self-serve Audience Console™.
IgnitionOne and Netmining Integrate With Screen6 For Expanded Cross-Device Insights, Targeting and Attribution
November 15, 2016
IgnitionOne, a global marketing platform leader, and Netmining, leading provider of programmatic data-driven targeting solutions, have integrated with Screen6, the global leader in cross-device identity management. The integration forges a joint capability that dramatically improves cross-device targeting, measurement and attribution capabilities for data-driven marketers and their agencies.
Trick Or Treat: Cookies And Consumer Privacy In Online Advertising
October 27, 2016
The proliferation of online goods and services means consumer data is available to those with a need or interest in possessing it. One method providers and third party partners employ to collect online consumer data is the use of cookies. There are many types of cookies, chocolate chip, peanut butter (I could not help myself),
Commentary: Ad Industry: FCC Shouldn’t Break A Privacy Model That Works
October 25, 2016
Sometimes good government policy is as simple as a schoolyard aphorism: If it ain’t broke, don’t fix it. The Federal Communications Commission is close to finalizing a rule-making to regulate the free and open Internet that would impose new standards on Internet Service Providers. One element of that proposed rule could damage today’s widely accepted
Former AOL Counsel, Big Data Expert Joins Venable as Partner in Privacy, Data Security Practice
October 24, 2016
Charles Curran comes to Venable with decades of experience navigating data regulations and educating policymakers on emerging technologies.