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IgnitionOne and Netmining Integrate With Screen6 For Expanded Cross-Device Insights, Targeting and Attribution

November 15, 2016

IgnitionOne, a global marketing platform leader, and Netmining, leading provider of programmatic data-driven targeting solutions, have integrated with Screen6, the global leader in cross-device identity management. The integration forges a joint capability that dramatically improves cross-device targeting, measurement and attribution capabilities for data-driven marketers and their agencies.

Netmining Partners with LiveRamp, Delivers Enhanced Data Solution to Data-Driven Marketers and their Agencies

November 7, 2016

Trick Or Treat: Cookies And Consumer Privacy In Online Advertising

October 27, 2016

The proliferation of online goods and services means consumer data is available to those with a need or interest in possessing it. One method providers and third party partners employ to collect online consumer data is the use of cookies. There are many types of cookies, chocolate chip, peanut butter (I could not help myself),

Choozle Reveals Programmatic Adoption Tendencies of Advertising Agencies

October 26, 2016

Commentary: Ad Industry: FCC Shouldn’t Break A Privacy Model That Works

October 25, 2016

Sometimes good government policy is as simple as a schoolyard aphorism: If it ain’t broke, don’t fix it. The Federal Communications Commission is close to finalizing a rule-making to regulate the free and open Internet that would impose new standards on Internet Service Providers. One element of that proposed rule could damage today’s widely accepted

Former AOL Counsel, Big Data Expert Joins Venable as Partner in Privacy, Data Security Practice

October 24, 2016

Charles Curran comes to Venable with decades of experience navigating data regulations and educating policymakers on emerging technologies.

Google’s New Privacy Policy Allows Ads to Follow You Everywhere

October 23, 2016

Google has become a leader in advertising since the company bought DoubleClick in 2007. Now Google targets advertising through what people search and websites they commonly visit. Google’s new privacy policy will allow Google to get even more specific with the ads that appear on your internet browser.

Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking

October 21, 2016

Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names.

New Westfield World Trade Center Mall is a Draw for Both Tourists and Locals, Bringing Increased Visitors to Downtown NYC

October 20, 2016

Cuebiq, a next generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, has released its study examining consumers’ geo-behavior, location patterns and visit trends at the new Westfield World Trade Center mall, which finds that visits to the mall increased since its opening, and that visitors were more

Advertisers Offer Broadband Privacy Alternative

October 20, 2016

With the FCC preparing to vote Oct. 27 on a proposal that could for the first time sweep web browsing and app use histories into an opt-in regime, disallowing the sharing of that info by ISPs unless consumers give affirmative permission, critics are pulling out the stops to stop it. The FCC released its agenda

Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace

October 19, 2016

The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers’ ability to use data about customers’ Web activity for ad targeting. The proposed rules, up for a vote on October 27, would require broadband providers to obtain consumers’ opt-in consent before drawing on their Web browsing and app

Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017

October 13, 2016

The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017. The DAA cross-device guidance will be independently enforced by the Council of Better Business Bureaus (CBBB) and the

FCC broadband privacy proposal draws dissent from marketing trade groups

October 12, 2016

Advertisers are voicing their concerns about a Federal Communications Commission proposal of rules for Internet service providers, which they say would impact the online user experience.

FCC proposals stun advertising trade organizations with broadening definition of ‘sensitive data’

October 11, 2016

Ad Industry Slams FCC’s ‘Counterproductive’ Privacy Proposal

October 11, 2016

The Federal Communications Commission’s revised proposal for privacy rules is “counterproductive” and would hinder broadband providers’ ability “to succeed in the developing marketplace” of online advertising, six major ad organizations say in comments to regulators. The new proposal, unveiled last week by FCC Chairman Tom Wheeler, would require broadband providers to obtain consumers’ opt-in consent