Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking
October 21, 2016
Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names.
New Westfield World Trade Center Mall is a Draw for Both Tourists and Locals, Bringing Increased Visitors to Downtown NYC
October 20, 2016
Cuebiq, a next generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, has released its study examining consumers’ geo-behavior, location patterns and visit
Advertisers Offer Broadband Privacy Alternative
October 20, 2016
With the FCC preparing to vote Oct. 27 on a proposal that could for the first time sweep web browsing and app use histories into an opt-in regime, disallowing the
Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace
October 19, 2016
The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers’ ability to use data about customers’ Web activity for ad targeting. The proposed
Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017
October 13, 2016
The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device
FCC broadband privacy proposal draws dissent from marketing trade groups
October 12, 2016
Advertisers are voicing their concerns about a Federal Communications Commission proposal of rules for Internet service providers, which they say would impact the online user experience.
Ad Industry Slams FCC’s ‘Counterproductive’ Privacy Proposal
October 11, 2016
The Federal Communications Commission’s revised proposal for privacy rules is “counterproductive” and would hinder broadband providers’ ability “to succeed in the developing marketplace” of online advertising, six major ad organizations
Consumers Press For Right To Sue Turn In Federal Court
October 10, 2016
Two consumers who are suing Turn for allegedly violating the privacy of Verizon subscribers are asking an appellate court to reject the ad company’s argument that the case belongs in
NAI Joins Coalition to Improve Ad Experience for Consumers
October 7, 2016
NAI has joined forces with industry leaders from around the globe as a founding member of the Coalition for Better Ads. The Coalition, which was created to improve consumers’ experience
Cuebiq and GasBuddy Team Up to Boost Advertising and User Experience with Location-Based Data
October 6, 2016
Location intelligence company Cuebiq has partnered with GasBuddy, a technology company changing the way consumers find, purchase and save money on gasoline. The partnership provides GasBuddy the ability to offer
Opting Out Of Political Advertising: Not So Simple
October 5, 2016
Political speech is a cherished, respected and protected right. The First Amendment didn’t come first because it was low-hanging fruit. The regulatory landscape reflects that special status. Politicians realize how
Turn, Verizon Battle Users Over ‘Supercookies’
September 29, 2016
Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. The legal dispute dates to last year,