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Increasing Demand for Accurate Location Triggers Skyhook’s 2016 Growth

January 25, 2017
In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and markets. New advertising solutions, enhancing targeting, insights and attribution, along with ongoing innovations in the wearables and internet of things (IoT) markets, drove a nearly
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FTC Has Issues with How Advertisers Track You Across Your Devices

January 25, 2017
Have you ever been surprised to see an online ad on your computer for an item you recently shopped for on your phone? That’s the purpose of a phenomenon called “cross-device tracking”: techniques that can follow a user’s activity across apps and devices. And while it can sometimes benefit consumers—the same technology lets you pick
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FTC Releases Cross-Device Tracking Report

January 25, 2017
The Federal Trade Commission yesterday released its report on cross-device tracking. The report, which follows the Commission’s November 2015 Cross-Device Tracking Workshop, describes some of the current approaches to track consumers across multiple connected devices, discusses industry self-regulatory approaches to protect consumer privacy, and offers recommendations for how to apply longstanding FTC principles like transparency,
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FTC Report Drills Down On Cross-Device, But Has Little Fresh Advice To Share

January 25, 2017
The Federal Trade Commission’s cross-device report has few practical recommendations on what consumers can do to navigate the tangled web of cross-device privacy controls – or the lack thereof. Although the staff report, issued Monday, is a notable public statement on the space, it cleaves to the commission’s historical party line on tracking.
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PrivacyCon 2017 NAI Insights: Trackers, Cross-Device, and Machine Learning Techniques Brought to the FTC’s Attention

January 20, 2017
by William Lee and Grant Nelson The FTC held PrivacyCon 2017 on Thursday, January 12th. Eighteen researchers were selected from about 70 submissions to present their findings to attendees and participate in short audience Q&A. The presentations were delivered through 5 sessions: “Internet of Things and Big Data,” “Mobile Privacy,” “Consumer Privacy Expectations,” “Online Behavioral
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Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering

January 19, 2017
Oracle Marketing Cloud today announced it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to more intelligently target and personalize non-US campaigns to Eyeota’s three billion unique profiles in Europe, APAC, and the Americas. Eyeota data will be integrated into the Oracle Data Management
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Full Disclosure: The FTC Has Its Eye On Cross-Device Tracking

January 6, 2017
When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in. In a paper penned by the FTC Office of Technology Research and Investigation (OTech for short), it was revealed that the majority of Alexa’s 100 most popular websites have policies that reserve the
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US ad trade associations file petition against FCC, stating it is in violation of the First Amendment

January 4, 2017
Several major US ad trade associations jointly submitted a petition to the Federal Communications Commission (FCC) on Tuesday evening (3 January) to reconsider its order mandating opt-in privacy requirements by Internet service providers. The petition – which was submitted together by the Association of National Advertisers, the American Association of Advertising Agencies, the American Advertising
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