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US Trade Associations and ISPs Petition FCC to Reconsider New Privacy Rules

January 5, 2017

On January 3, several US trade associations and internet service providers (ISPs) submitted petitions requesting that the Federal Communications Commission (FCC) reconsider its broadband privacy rules mandating consumer opt-in before using data for marketing purposes.

US ad trade associations file petition against FCC, stating it is in violation of the First Amendment

January 4, 2017

Several major US ad trade associations jointly submitted a petition to the Federal Communications Commission (FCC) on Tuesday evening (3 January) to reconsider its order mandating opt-in privacy requirements by Internet service providers. The petition – which was submitted together by the Association of National Advertisers, the American Association of Advertising Agencies, the American Advertising

Ad Industry Petitions FCC To Jettison Its Privacy Rules

January 4, 2017

Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement ‘Onerous’

January 3, 2017

The major U.S. ad trade associations Tuesday evening jointly submitted a petition to the Federal Communications Commission (FCC) to reconsider its order mandating opt-in privacy requirements by Internet service providers.

Norton Rose Fulbright Heads to PNG, Plus More Lateral Moves

December 29, 2016

Global legal giant Norton Rose Fulbright looks to new horizons; Akin Gump and Fox Rothschild reel in some new recruits; Cooley and Goodwin Procter keep growing; Weil make a high-profile antitrust hire; and other notable additions from throughout The Am Law 200.

FTC Settles with Targeted Digital Advertising Company over Supercookie Advertising Practices

December 27, 2016

The Federal Trade Commission (FTC) has entered into a proposed consent order requiring digital advertising company Turn Inc. to include a clear and conspicuous notice detailing how it collects, uses, or shares information from users for targeted advertising and how consumers can opt out of it, and to cease making misrepresentations regarding the effectiveness of

For smart marketers today, ‘It’s the people, stupid’

December 21, 2016

Netmining and Grapeshot Partner to Deliver Integrated Offering, Boosting Data Driven Marketing Performance

December 20, 2016

Turning The Page? Turn Settles With FTC On Use Of Verizon Zombie Cookies

December 20, 2016

Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly two years since it was first revealed that the demand-side platform was using Verizon’s unique identifier header (UIDH) for tracking purposes even if a user had opted out of being tracked. On Tuesday, the FTC

Guidelines for Online Behavioral Advertising

December 19, 2016

Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. “First party” behavioral advertising refers to situations in which a website uses information that it obtains when interacting with a visitor. “Third party” behavioral advertising refers

Summary of the FTC’s 12/7 Workshop on Smart TV and Thoughts for the Future

December 9, 2016

What are the promises and potential privacy pitfalls when you take an old-fashioned television and connect it to the Internet? On December 7, 2016, the FTC hosted the final installment its Fall Technology Series in an effort to find out. The workshop explored Internet-connected TVs—smart TVs—and similar connected devices, such as Blu-Ray players, game consoles,

The FTC Has Its Eye On What Smart TVs Mean For Consumer Privacy

December 8, 2016

Marketron Partners with Cuebiq, Bringing Real-Time Foot Traffic Attribution to Media Companies

December 7, 2016

Marketron, the leading provider of business software solutions and services for the media industry, today announced a strategic partnership with location intelligence company Cuebiq for use of its real-time foot traffic attribution offering, VisitQ Real-Time, for advertising campaigns Marketron is running for its media partners.

PushSpring Incorporating Cuebiq Location Data Into Its Audience Console

November 17, 2016

PushSpring, an independent app-based mobile audience platform, announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data via PushSpring’s self-serve Audience Console™.

Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking

November 17, 2016