Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement ‘Onerous’
January 3, 2017
The major U.S. ad trade associations Tuesday evening jointly submitted a petition to the Federal Communications Commission (FCC) to reconsider its order mandating opt-in privacy requirements by Internet service providers.
Norton Rose Fulbright Heads to PNG, Plus More Lateral Moves
December 29, 2016
Global legal giant Norton Rose Fulbright looks to new horizons; Akin Gump and Fox Rothschild reel in some new recruits; Cooley and Goodwin Procter keep growing; Weil make a high-profile
FTC Settles with Targeted Digital Advertising Company over Supercookie Advertising Practices
December 27, 2016
The Federal Trade Commission (FTC) has entered into a proposed consent order requiring digital advertising company Turn Inc. to include a clear and conspicuous notice detailing how it collects, uses,
Turning The Page? Turn Settles With FTC On Use Of Verizon Zombie Cookies
December 20, 2016
Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly two years since it was first revealed that the demand-side
Guidelines for Online Behavioral Advertising
December 19, 2016
Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. “First
Summary of the FTC’s 12/7 Workshop on Smart TV and Thoughts for the Future
December 9, 2016
What are the promises and potential privacy pitfalls when you take an old-fashioned television and connect it to the Internet? On December 7, 2016, the FTC hosted the final installment
Marketron Partners with Cuebiq, Bringing Real-Time Foot Traffic Attribution to Media Companies
December 7, 2016
Marketron, the leading provider of business software solutions and services for the media industry, today announced a strategic partnership with location intelligence company Cuebiq for use of its real-time foot
PushSpring Incorporating Cuebiq Location Data Into Its Audience Console
November 17, 2016
PushSpring, an independent app-based mobile audience platform, announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data
IgnitionOne and Netmining Integrate With Screen6 For Expanded Cross-Device Insights, Targeting and Attribution
November 15, 2016
IgnitionOne, a global marketing platform leader, and Netmining, leading provider of programmatic data-driven targeting solutions, have integrated with Screen6, the global leader in cross-device identity management. The integration forges a