Blog - Page 27 of 48 - The NAI: Network Advertising Initiative

Why Digital Advertising How to Opt Out Consumer Input & Feedback Careers Search Contact

Self-Reg Framework

About the NAI

NAI Working Groups

Working Group Participants

Members Resources

Self-Reg Framework

Annual Report 2025

Self-Regulatory Framework

Privacy Principles for Members

Privacy Review Program

Guidance, Standards & Best Practices

Policy & News

Benefits of Tailored Advertising

Benefits of Digital Health Advertising

Public Policy Updates

How to Join

NAI Membership Benefits

Members Resources

Why Digital Advertising

How to Opt Out

Consumer Input & Feedback

Careers

Search

Contact

Home Policy & News

This NYC Startup Just Raised $3.5M To Bring Location Data to Your Marketing Efforts

February 8, 2017

As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is invaluable, and the software you use to get this information is just as important. Cuebiq, the next generation location intelligence software uses mobile sources to give you the most up to date data on potential

Member Update

February 6, 2017

NAI and DAA News |> New NAI Industry Opt Out Tool Goes Live February 15th Early this year, NAI will be launching the next version of the NAI opt-out tool, which will feature a significantly improved consumer experience, easy to understand instructions, and the ability for companies to present consumers with notice and choice regarding

Cross-Device Tracking and the Trouble with Talkative Tech

February 6, 2017

Did you know that your devices are following you and talking amongst themselves? Creepy, right? From ordering products from your smartphone that you added to your shopping cart on your laptop’s browser to streaming a movie from your smartphone that you didn’t finish watching on your desktop, our online and mobile devices have integrated themselves

FTC Report Highlights Privacy Concerns and Best Practices for Cross-Device Tracking

February 6, 2017

FTC / DAA Extend Data Privacy Focus to Cross-Device Tracking

February 6, 2017

Enforcement of the Digital Advertising Alliance “Application of the Principles of Transparency and Control to Data Used Across Devices” (DAA Cross-Device Principles) officially began on February 1, just a week after the FTC issued a staff report discussing the application of the FTC Online Behavioral Advertising Principles in the context of “Cross Device Tracking” and

FTC issues report and guidelines on cross-device tracking

February 3, 2017

Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission’s (FTC’s) radar, as a kind of more sophisticated sibling of behavioral targeting.

IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers

February 2, 2017

IgnitionOne, a global marketing technology and services leader, and Netmining, leading provider of programmatic data-driven targeting solutions, announce their global partnership with European-born ad verification and analytics provider Adloox, to provide detailed analytics across fraud, viewability and brand safety for IgnitionOne and Netmining clients. The new partnership will include Adloox’s Pre-bid Fraud and Brand Safety

Ajit Pai and the FCC’s Role in ISP Privacy Regulation under President Trump

February 1, 2017

Disclose and Follow Standards for Collection and Sharing of Customers’ Online Behavioral Data

February 1, 2017

Many retailers engage in behavioral advertising, which refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. “First party” behavioral advertising refers to situations in which a website uses information that it obtains when interacting with a visitor.

FTC Staff Releases Report on Cross-Device Tracking

January 30, 2017

Cross-device tracking refers to the tracking of consumer activity across multiple devices such as smartphones, desktops, tablets and other connected devices. It helps companies understand consumer behavior better. The tracking can be deterministic (where a user logs into multiple devices affirmatively identifying the device as his/hers) or probabilistic (companies infer cross-device activity using factors like

FTC Is On Track With Cross-Device Tracking Report

January 30, 2017

For those of us who wonder how that Dream Vacation ad follows us from our initial Google® search on our PC to our subsequent iPad searches: the US Federal Trade Commission (FTC) Staff Cross-Device Tracking Report has some answers, as well as some advice. Released on January 23, 2017, the Report gives insight into legal

Cable & Phone Industries Tell Congress To Reverse New Internet Privacy Rule

January 27, 2017

Last fall, the FCC approved a new rule detailing internet service providers can and can’t gather and use your information. The affected industries cried “unfair!” and now, with a new business-friendly FCC Chairman and White House, they are calling on Congress to make this pesky privacy rule go away.

Advertisers want Obama Era privacy rules repealed

January 27, 2017

Cross-Device Tracking: An FTC Staff Report

January 26, 2017

On January 23, the Federal Trade Commission (FTC) released “Cross-Device Tracking: An FTC Staff Report,” which explains how cross-device tracking is used to track consumers across multiple devices, sets out the benefits and challenges of tracking, and discusses industry efforts to manage these challenges, as well as outlines recommended best practices with respect to transparency,

New FTC Chair Has Warned Against Stricter Privacy Rules

January 26, 2017