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FTC Staff Releases Report on Cross-Device Tracking

January 30, 2017
Cross-device tracking refers to the tracking of consumer activity across multiple devices such as smartphones, desktops, tablets and other connected devices. It helps companies understand consumer behavior better. The tracking can be deterministic (where a user logs into multiple devices affirmatively identifying the device as his/hers) or probabilistic (companies infer cross-device activity using factors like
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FTC Is On Track With Cross-Device Tracking Report

January 30, 2017
For those of us who wonder how that Dream Vacation ad follows us from our initial Google® search on our PC to our subsequent iPad searches: the US Federal Trade Commission (FTC) Staff Cross-Device Tracking Report has some answers, as well as some advice. Released on January 23, 2017, the Report gives insight into legal
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Cross-Device Tracking: An FTC Staff Report

January 26, 2017
On January 23, the Federal Trade Commission (FTC) released “Cross-Device Tracking: An FTC Staff Report,” which explains how cross-device tracking is used to track consumers across multiple devices, sets out the benefits and challenges of tracking, and discusses industry efforts to manage these challenges, as well as outlines recommended best practices with respect to transparency,
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Increasing Demand for Accurate Location Triggers Skyhook’s 2016 Growth

January 25, 2017
In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and markets. New advertising solutions, enhancing targeting, insights and attribution, along with ongoing innovations in the wearables and internet of things (IoT) markets, drove a nearly
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FTC Has Issues with How Advertisers Track You Across Your Devices

January 25, 2017
Have you ever been surprised to see an online ad on your computer for an item you recently shopped for on your phone? That’s the purpose of a phenomenon called “cross-device tracking”: techniques that can follow a user’s activity across apps and devices. And while it can sometimes benefit consumers—the same technology lets you pick
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FTC Releases Cross-Device Tracking Report

January 25, 2017
The Federal Trade Commission yesterday released its report on cross-device tracking. The report, which follows the Commission’s November 2015 Cross-Device Tracking Workshop, describes some of the current approaches to track consumers across multiple connected devices, discusses industry self-regulatory approaches to protect consumer privacy, and offers recommendations for how to apply longstanding FTC principles like transparency,
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FTC Report Drills Down On Cross-Device, But Has Little Fresh Advice To Share

January 25, 2017
The Federal Trade Commission’s cross-device report has few practical recommendations on what consumers can do to navigate the tangled web of cross-device privacy controls – or the lack thereof. Although the staff report, issued Monday, is a notable public statement on the space, it cleaves to the commission’s historical party line on tracking.
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PrivacyCon 2017 NAI Insights: Trackers, Cross-Device, and Machine Learning Techniques Brought to the FTC’s Attention

January 20, 2017
by William Lee and Grant Nelson The FTC held PrivacyCon 2017 on Thursday, January 12th. Eighteen researchers were selected from about 70 submissions to present their findings to attendees and participate in short audience Q&A. The presentations were delivered through 5 sessions: “Internet of Things and Big Data,” “Mobile Privacy,” “Consumer Privacy Expectations,” “Online Behavioral
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Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering

January 19, 2017
Oracle Marketing Cloud today announced it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to more intelligently target and personalize non-US campaigns to Eyeota’s three billion unique profiles in Europe, APAC, and the Americas. Eyeota data will be integrated into the Oracle Data Management
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Full Disclosure: The FTC Has Its Eye On Cross-Device Tracking

January 6, 2017
When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in. In a paper penned by the FTC Office of Technology Research and Investigation (OTech for short), it was revealed that the majority of Alexa’s 100 most popular websites have policies that reserve the
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