Member Update
February 6, 2017
NAI and DAA News |> New NAI Industry Opt Out Tool Goes Live February 15th Early this year, NAI will be launching the next version of the NAI opt-out tool,
Cross-Device Tracking and the Trouble with Talkative Tech
February 6, 2017
Did you know that your devices are following you and talking amongst themselves? Creepy, right? From ordering products from your smartphone that you added to your shopping cart on your
FTC / DAA Extend Data Privacy Focus to Cross-Device Tracking
February 6, 2017
Enforcement of the Digital Advertising Alliance “Application of the Principles of Transparency and Control to Data Used Across Devices” (DAA Cross-Device Principles) officially began on February 1, just a week
FTC issues report and guidelines on cross-device tracking
February 3, 2017
Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device
IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers
February 2, 2017
IgnitionOne, a global marketing technology and services leader, and Netmining, leading provider of programmatic data-driven targeting solutions, announce their global partnership with European-born ad verification and analytics provider Adloox, to
Disclose and Follow Standards for Collection and Sharing of Customers’ Online Behavioral Data
February 1, 2017
Many retailers engage in behavioral advertising, which refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral
FTC Staff Releases Report on Cross-Device Tracking
January 30, 2017
Cross-device tracking refers to the tracking of consumer activity across multiple devices such as smartphones, desktops, tablets and other connected devices. It helps companies understand consumer behavior better. The tracking
FTC Is On Track With Cross-Device Tracking Report
January 30, 2017
For those of us who wonder how that Dream Vacation ad follows us from our initial Google® search on our PC to our subsequent iPad searches: the US Federal Trade
Cable & Phone Industries Tell Congress To Reverse New Internet Privacy Rule
January 27, 2017
Last fall, the FCC approved a new rule detailing internet service providers can and can’t gather and use your information. The affected industries cried “unfair!” and now, with a new
Cross-Device Tracking: An FTC Staff Report
January 26, 2017
On January 23, the Federal Trade Commission (FTC) released “Cross-Device Tracking: An FTC Staff Report,” which explains how cross-device tracking is used to track consumers across multiple devices, sets out
Increasing Demand for Accurate Location Triggers Skyhook’s 2016 Growth
January 25, 2017
In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and