Blog - Page 26 of 47 - The NAI: Network Advertising Initiative

IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers

February 2, 2017

IgnitionOne, a global marketing technology and services leader, and Netmining, leading provider of programmatic data-driven targeting solutions, announce their global partnership with European-born ad verification and analytics provider Adloox, to

Ajit Pai and the FCC’s Role in ISP Privacy Regulation under President Trump

February 1, 2017

Disclose and Follow Standards for Collection and Sharing of Customers’ Online Behavioral Data

February 1, 2017

Many retailers engage in behavioral advertising, which refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral

FTC Staff Releases Report on Cross-Device Tracking

January 30, 2017

Cross-device tracking refers to the tracking of consumer activity across multiple devices such as smartphones, desktops, tablets and other connected devices. It helps companies understand consumer behavior better. The tracking

FTC Is On Track With Cross-Device Tracking Report

January 30, 2017

For those of us who wonder how that Dream Vacation ad follows us from our initial Google® search on our PC to our subsequent iPad searches: the US Federal Trade

Cable & Phone Industries Tell Congress To Reverse New Internet Privacy Rule

January 27, 2017

Last fall, the FCC approved a new rule detailing internet service providers can and can’t gather and use your information. The affected industries cried “unfair!” and now, with a new

Advertisers want Obama Era privacy rules repealed

January 27, 2017

Cross-Device Tracking: An FTC Staff Report

January 26, 2017

On January 23, the Federal Trade Commission (FTC) released “Cross-Device Tracking: An FTC Staff Report,” which explains how cross-device tracking is used to track consumers across multiple devices, sets out

New FTC Chair Has Warned Against Stricter Privacy Rules

January 26, 2017

Increasing Demand for Accurate Location Triggers Skyhook’s 2016 Growth

January 25, 2017

In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and

FTC Has Issues with How Advertisers Track You Across Your Devices

January 25, 2017

Have you ever been surprised to see an online ad on your computer for an item you recently shopped for on your phone? That’s the purpose of a phenomenon called

FTC Releases Cross-Device Tracking Report

January 25, 2017

The Federal Trade Commission yesterday released its report on cross-device tracking. The report, which follows the Commission’s November 2015 Cross-Device Tracking Workshop, describes some of the current approaches to track

FTC Report Drills Down On Cross-Device, But Has Little Fresh Advice To Share

January 25, 2017

The Federal Trade Commission’s cross-device report has few practical recommendations on what consumers can do to navigate the tangled web of cross-device privacy controls – or the lack thereof. Although

PrivacyCon 2017 NAI Insights: Trackers, Cross-Device, and Machine Learning Techniques Brought to the FTC’s Attention

January 20, 2017

by William Lee and Grant Nelson The FTC held PrivacyCon 2017 on Thursday, January 12th. Eighteen researchers were selected from about 70 submissions to present their findings to attendees and

Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering

January 19, 2017

Oracle Marketing Cloud today announced it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to more intelligently target and