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Member Update

February 10, 2017

by William Lee and Grant Nelson FTC News |> FTC penalizes Vizio for unfair and deceptive data collection practices Smart TV manufacturer, Vizio, has settled with the FTC and New Jersey Attorney General for $2.2 million for collecting sensitive TV viewing data without affirmative opt-in consent. The settlement also requires that Vizio delete its old data and

Advertising Law – February 2017 #2

February 10, 2017

Uber’s Earnings, Financing Claims Crash Into FTCFor exaggerating claims about earnings potential and automobile financing, Uber has agreed to pay $20 million in a deal with the Federal Trade Commission.

FTC’s New Staff Report Applies Privacy Principles To Cross-Device Tracking

February 10, 2017

Only days before the Digital Advertising Alliance (DAA) was set to begin enforcing its cross-device guidance (see, ” Enforcement of DAA Cross-Device Guidance to Begin on February 1, 2017″), the Federal Trade Commission (FTC) issued a new staff report on cross-device tracking. The FTC report further explores the benefits and challenges of cross-device tracking, including

Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board

February 9, 2017

Along with the new funding, Cuebiq has appointed former Microsoft President and COO Rick Belluzzo as its Chairman of the Board of Directors. Since 2015, Belluzzo has been a U.S. Venture Partner at Innogest SGR, a leading Italian venture firm. Belluzzo is a long-time technology industry veteran. In addition to serving as COO of Microsoft,

FTC Publishes Cross-Device Tracking Report

February 9, 2017

Member Update

February 8, 2017

NAI News |> NAI’s First Ever Privacy Hackathon: May 2017 The NAI is hosting its first privacy hackathon, bringing together hackers of all stripes: designers, programmers, and lawyers to think about privacy solutions. We encourage companies to use the opportunity to focus on privacy for a bit, and we won’t be requiring anyone to open

This NYC Startup Just Raised $3.5M To Bring Location Data to Your Marketing Efforts

February 8, 2017

As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is invaluable, and the software you use to get this information is just as important. Cuebiq, the next generation location intelligence software uses mobile sources to give you the most up to date data on potential

Member Update

February 6, 2017

NAI and DAA News |> New NAI Industry Opt Out Tool Goes Live February 15th Early this year, NAI will be launching the next version of the NAI opt-out tool, which will feature a significantly improved consumer experience, easy to understand instructions, and the ability for companies to present consumers with notice and choice regarding

Cross-Device Tracking and the Trouble with Talkative Tech

February 6, 2017

Did you know that your devices are following you and talking amongst themselves? Creepy, right? From ordering products from your smartphone that you added to your shopping cart on your laptop’s browser to streaming a movie from your smartphone that you didn’t finish watching on your desktop, our online and mobile devices have integrated themselves

FTC Report Highlights Privacy Concerns and Best Practices for Cross-Device Tracking

February 6, 2017

FTC / DAA Extend Data Privacy Focus to Cross-Device Tracking

February 6, 2017

Enforcement of the Digital Advertising Alliance “Application of the Principles of Transparency and Control to Data Used Across Devices” (DAA Cross-Device Principles) officially began on February 1, just a week after the FTC issued a staff report discussing the application of the FTC Online Behavioral Advertising Principles in the context of “Cross Device Tracking” and

FTC issues report and guidelines on cross-device tracking

February 3, 2017

Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission’s (FTC’s) radar, as a kind of more sophisticated sibling of behavioral targeting.

IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers

February 2, 2017

IgnitionOne, a global marketing technology and services leader, and Netmining, leading provider of programmatic data-driven targeting solutions, announce their global partnership with European-born ad verification and analytics provider Adloox, to provide detailed analytics across fraud, viewability and brand safety for IgnitionOne and Netmining clients. The new partnership will include Adloox’s Pre-bid Fraud and Brand Safety

Ajit Pai and the FCC’s Role in ISP Privacy Regulation under President Trump

February 1, 2017

Disclose and Follow Standards for Collection and Sharing of Customers’ Online Behavioral Data

February 1, 2017

Many retailers engage in behavioral advertising, which refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. “First party” behavioral advertising refers to situations in which a website uses information that it obtains when interacting with a visitor.