Blog - Page 25 of 48 - The NAI: Network Advertising Initiative

A New Coalition Of Online Advertisers Wants To Rid The Web Of Crap Ads

March 23, 2017

A broad coalition of advertisers in the US and Europe known as The Coalition for Better Ads has released a set of standards it hopes will improve the standard of online advertising and, hopefully, halt the rise of ad blocking software.

In win for advertisers, loss for consumers, Senate votes to rollback broadband privacy rules

March 23, 2017

The action was supposed to be in the House today, the day representatives would vote to approve or reject Trumpcare. But the votes simply were not there and so the vote has been delayed at least until tomorrow. But in the Senate, a vote along party lines, 50-48, passed a bill to overturn new privacy

Coalition for Better Ads Releases Initial Better Ads Standards

March 22, 2017

Originally posted at www.betterads.org Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 — The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on

Datonics Recognized as Tier-1 Vendor by Publicis Groupe’s Verified Program

March 22, 2017

Leading online data marketplace Datonics has been granted Tier-1 status under the Publicis Groupe Verified certification. Publicis Groupe Verified is the only global vendor certification program of its kind, developed to ensure that Publicis Groupe agencies are equipped with safe, high performing, innovative technology solutions. Approved vendors are evaluated, scored and ranked across a multi-point

Choozle and STRATA Partner to Provide Advertisers Access to a Self-Serve Programmatic Advertising Platform

March 22, 2017

Choozle, the world’s fastest growing self-service programmatic advertising platform, today announced a key partnership with Strata, a Comcast Platform Services company and leader in media buying and selling software. The partnership will allow thousands of advertising agencies to execute digital advertising campaigns through Choozle as conveniently as they would buy local TV advertising.

Senators Fighting Online Privacy Rules Take Money From Industry

March 22, 2017

Curious why anyone would support a controversial new Congressional push to make it even easier for your internet provider sell your data to advertisers without your knowledge? The 22 Republican senators behind it have received more than $1.7 million from the industry since the 2012 U.S. election, a Vocativ analysis shows.

Ad Groups Press FCC To Revisit Broadband Privacy Rules

March 20, 2017

The major ad organizations are continuing to press the Federal Communications Commission to reconsider new privacy rules that prohibit broadband providers from drawing on users’ Web browsing or app usage history for ad targeting, without their opt-in consent.

Smart Condoms Suggest More than a Day Without Women

March 8, 2017

Sex and technology both raise challenging questions about privacy and personal autonomy, and the magnitude of these challenges only increases when the two intersect. Last week, for instance, British Condoms announced the world’s first “smart condom.” The i.Con Smart Condom is a wearable ring that promises to track sexual performance and potentially detect sexually transmitted

IgnitionOne and Netmining Reach Platinum Partnership with LiveRamp, Amp Up Capabilities

March 7, 2017

Adbrain Partners with Eyeota to Create New Mobile Audiences

March 7, 2017

Eyeota, the global leader for audience data, has partnered with Adbrain, global provider of intelligent cross-device technology solutions, to extend Eyeota’s audience data from desktop into mobile. Eyeota’s new mobile data will reflect consumer behavior in both the mobile app and mobile web environments. The data will be available to marketers via demand side platforms.

5 Things to Know from an IAPP DC KnowledgeNet Chapter Meeting

March 2, 2017

On Monday, February 27, 2017 the IAPP hosted a DC KnowledgeNet chapter meeting at the offices of Reed Smith LLP. The meeting included a panel discussion featuring federal and state regulators on emerging 2017 policy and legal trends in the area of data privacy and security. Panel participants were: Maneesha Mithal, Associate Director, Bureau of

Cuebiq and Jumpshot Team Up to Measure Impact of Super Bowl LI Ads on Consumer Behavior

February 21, 2017

Bringing together Cuebiq’s anonymous enriched data from more than 50 million users on 160 partner apps and Jumpshot’s clickstream data of its 100 million global consumer panel, the study analyzed consumers’ in-store visits and online activity between Jan. 30, 2017, and Feb. 12, 2017, for several leading brands that advertised during Super Bowl Ll. The

Advertising Law – February 2017 #3

February 17, 2017

The self-regulatory body reviewed advertising for the dietary supplement that featured endorsements on Twitter, Instagram, and other social media from Khloe Kardashian, Kourtney Kardashian, and Kylie Jenner. Each of the celebrities failed to disclose when they were paid to endorse the product and did not disclose in any way their material connection to FitTea, the

Advertisers Push to Repeal FCC Privacy Rule

February 16, 2017

FTC Report Reinforces the Rules for Cross-Device Tracking

February 14, 2017

Well over a year after holding a workshop addressing privacy issues associated with cross-device tracking, Federal Trade Commission (FTC) staff have issued a report. The report sets the stage by describing how cross-device tracking works, noting its “benefits and challenges,” and reviewing (and largely commending) current industry self-regulatory efforts.