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New Choice Tools Available Now: What You Need to Know

April 12, 2017
We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now!  Rolled out jointly with the Digital Advertising Alliance (DAA), the tools (initially launched in beta) are the first to offer user choice for both cookie-based and non-cookie technologies for
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Self-Regulatory Organizations Launch New Version of IBA Choice Tool: Allows Opt-Out of Cookieless Tracking

April 6, 2017
Two self-regulatory organizations that promulgate transparency and choice standards for interest-based advertising (IBA) have created new beta versions of their consumer choice tools for setting preferences about digital advertising data collection and use. The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) tout that they are easier to use and give consumers more
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NAI, DAA launch new version of consumer choice tools

April 4, 2017
The Network Advertising Initiative and Digital Advertising Alliance have together launched new versions of consumer choice tools for interest-based advertising. Changes to the “NAI tool and DAA tool include an enhanced user experience, the ability for companies to easily disclose to consumers their use of both cookie-based and non-cookie technologies for digital interest-based advertising …
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Coalition for Better Ads Publishes New Standards

March 24, 2017
The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
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Coalition for Better Ads Releases Initial Better Ads Standards

March 22, 2017
Originally posted at www.betterads.org Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 — The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on
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Datonics Recognized as Tier-1 Vendor by Publicis Groupe’s Verified Program

March 22, 2017
Leading online data marketplace Datonics has been granted Tier-1 status under the Publicis Groupe Verified certification. Publicis Groupe Verified is the only global vendor certification program of its kind, developed to ensure that Publicis Groupe agencies are equipped with safe, high performing, innovative technology solutions. Approved vendors are evaluated, scored and ranked across a multi-point
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Choozle and STRATA Partner to Provide Advertisers Access to a Self-Serve Programmatic Advertising Platform

March 22, 2017
Choozle, the world’s fastest growing self-service programmatic advertising platform, today announced a key partnership with Strata, a Comcast Platform Services company and leader in media buying and selling software. The partnership will allow thousands of advertising agencies to execute digital advertising campaigns through Choozle as conveniently as they would buy local TV advertising.
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Senators Fighting Online Privacy Rules Take Money From Industry

March 22, 2017
Curious why anyone would support a controversial new Congressional push to make it even easier for your internet provider sell your data to advertisers without your knowledge? The 22 Republican senators behind it have received more than $1.7 million from the industry since the 2012 U.S. election, a Vocativ analysis shows.
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