Hackers using pixel tracking to build data for better phishing practices
April 17, 2017
A technique used by marketers and advertisers to track web users and email recipients has been repurposed by cybercriminals and online spies as a way of discovering potential hacking targets,
CardRates.com Features NAI in Article on Privacy in Interest-Based Advertising
April 14, 2017
The collection of consumer data by advertisers scaled to new heights in the 1990s as the growth of digitization generated a boom in the amount of consumer data available. Recognizing
Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
April 13, 2017
The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better
New Choice Tools Available Now: What You Need to Know
April 12, 2017
We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now! Rolled out
Self-Regulatory Organizations Launch New Version of IBA Choice Tool: Allows Opt-Out of Cookieless Tracking
April 6, 2017
Two self-regulatory organizations that promulgate transparency and choice standards for interest-based advertising (IBA) have created new beta versions of their consumer choice tools for setting preferences about digital advertising data
NAI, DAA launch new version of consumer choice tools
April 4, 2017
The Network Advertising Initiative and Digital Advertising Alliance have together launched new versions of consumer choice tools for interest-based advertising. Changes to the “NAI tool and DAA tool include an
Coalition for Better Ads Publishes New Standards
March 24, 2017
The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North
A New Coalition Of Online Advertisers Wants To Rid The Web Of Crap Ads
March 23, 2017
A broad coalition of advertisers in the US and Europe known as The Coalition for Better Ads has released a set of standards it hopes will improve the standard of
In win for advertisers, loss for consumers, Senate votes to rollback broadband privacy rules
March 23, 2017
The action was supposed to be in the House today, the day representatives would vote to approve or reject Trumpcare. But the votes simply were not there and so the