Coalition for Better Ads Publishes New Standards
March 24, 2017
The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North
A New Coalition Of Online Advertisers Wants To Rid The Web Of Crap Ads
March 23, 2017
A broad coalition of advertisers in the US and Europe known as The Coalition for Better Ads has released a set of standards it hopes will improve the standard of
In win for advertisers, loss for consumers, Senate votes to rollback broadband privacy rules
March 23, 2017
The action was supposed to be in the House today, the day representatives would vote to approve or reject Trumpcare. But the votes simply were not there and so the
Coalition for Better Ads Releases Initial Better Ads Standards
March 22, 2017
Originally posted at www.betterads.org Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 — The Coalition for Better Ads today released initial Better
Datonics Recognized as Tier-1 Vendor by Publicis Groupe’s Verified Program
March 22, 2017
Leading online data marketplace Datonics has been granted Tier-1 status under the Publicis Groupe Verified certification. Publicis Groupe Verified is the only global vendor certification program of its kind, developed
Choozle and STRATA Partner to Provide Advertisers Access to a Self-Serve Programmatic Advertising Platform
March 22, 2017
Choozle, the world’s fastest growing self-service programmatic advertising platform, today announced a key partnership with Strata, a Comcast Platform Services company and leader in media buying and selling software. The
Senators Fighting Online Privacy Rules Take Money From Industry
March 22, 2017
Curious why anyone would support a controversial new Congressional push to make it even easier for your internet provider sell your data to advertisers without your knowledge? The 22 Republican
Ad Groups Press FCC To Revisit Broadband Privacy Rules
March 20, 2017
The major ad organizations are continuing to press the Federal Communications Commission to reconsider new privacy rules that prohibit broadband providers from drawing on users’ Web browsing or app usage
Smart Condoms Suggest More than a Day Without Women
March 8, 2017
Sex and technology both raise challenging questions about privacy and personal autonomy, and the magnitude of these challenges only increases when the two intersect. Last week, for instance, British Condoms
Adbrain Partners with Eyeota to Create New Mobile Audiences
March 7, 2017
Eyeota, the global leader for audience data, has partnered with Adbrain, global provider of intelligent cross-device technology solutions, to extend Eyeota’s audience data from desktop into mobile. Eyeota’s new mobile
5 Things to Know from an IAPP DC KnowledgeNet Chapter Meeting
March 2, 2017
On Monday, February 27, 2017 the IAPP hosted a DC KnowledgeNet chapter meeting at the offices of Reed Smith LLP. The meeting included a panel discussion featuring federal and state
Cuebiq and Jumpshot Team Up to Measure Impact of Super Bowl LI Ads on Consumer Behavior
February 21, 2017
Bringing together Cuebiq’s anonymous enriched data from more than 50 million users on 160 partner apps and Jumpshot’s clickstream data of its 100 million global consumer panel, the study analyzed