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Five Takeaways from a Fireside Chat with FTC Acting Chairman Maureen Ohlhausen

April 26, 2017
On Wednesday, April 19, 2017 the International Association of Privacy Professionals (IAPP) hosted a fireside chat with Federal Trade Commission Acting Chairman Maureen Ohlhausen as part of their annual Global Privacy Summit in Washington, DC. The discussion, moderated by former Federal Trade Commission Commissioner Julie Brill, covered a number of areas of interest to NAI members. Outlined below
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Students, professors have mixed opinions on targeted advertising

April 24, 2017
Think back to the last time you browsed a social media site such as Facebook or Twitter. The ads these sites use will sometimes include a product you previously searched for on Google or looked at on Amazon.com. If you’ve used a computer anytime recently, odds are you’ve been subjected to targeted advertising. This type
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Hackers using pixel tracking to build data for better phishing practices

April 17, 2017
A technique used by marketers and advertisers to track web users and email recipients has been repurposed by cybercriminals and online spies as a way of discovering potential hacking targets, according to new security research. “We’ve seen a lot more use of this tactic recently as a probing or information-gathering tool,” by phishers and other
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Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

April 13, 2017
The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than
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New Choice Tools Available Now: What You Need to Know

April 12, 2017
We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now!  Rolled out jointly with the Digital Advertising Alliance (DAA), the tools (initially launched in beta) are the first to offer user choice for both cookie-based and non-cookie technologies for
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Self-Regulatory Organizations Launch New Version of IBA Choice Tool: Allows Opt-Out of Cookieless Tracking

April 6, 2017
Two self-regulatory organizations that promulgate transparency and choice standards for interest-based advertising (IBA) have created new beta versions of their consumer choice tools for setting preferences about digital advertising data collection and use. The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) tout that they are easier to use and give consumers more
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NAI, DAA launch new version of consumer choice tools

April 4, 2017
The Network Advertising Initiative and Digital Advertising Alliance have together launched new versions of consumer choice tools for interest-based advertising. Changes to the “NAI tool and DAA tool include an enhanced user experience, the ability for companies to easily disclose to consumers their use of both cookie-based and non-cookie technologies for digital interest-based advertising …
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Coalition for Better Ads Publishes New Standards

March 24, 2017
The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
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