Blog - Page 23 of 48 - The NAI: Network Advertising Initiative

Will Advanced TV Force Innovation In Law And Regulation?

August 28, 2017

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Andy Dale, VP, legal and data protection officer at dataxu.

Cuebiq Appoints Brad Piggott as SVP of Sales for the Central Region

August 22, 2017

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the U.S., has expanded its sales operations to the Central region and appointed seasoned sales leader Brad Piggott as SVP of Sales for the region. In this newly created position, Piggott will work closely with the company’s Chief Revenue Officer, Michael

Dataxu Appoints Peter Kosmala To New Position: VP, Platform Solutions

August 21, 2017

Self-serve platform dataxu said it named Peter Kosmala to the newly created role of vice president of platform solutions. Kosmala is tasked with growing the company’s self-serve business, which targets agency customers. He’ll report to Ed Montes, chief revenue officer.

Datonics Announces Integration with AppNexus’ Data Marketplace

August 17, 2017

Independent online data provider Datonics has been fully integrated into AppNexus’ Data Marketplace. The addition of Datonics data will allow marketers to better pinpoint audiences by incorporating Datonics’ proprietary search, purchase-intent, life-stage, demographic, and B2B data to their online marketing campaigns.

NAI 2016 Annual Compliance Report FAQs

August 16, 2017

NAI 2016 Annual Compliance Report FAQs 1. What is the annual NAI compliance Report? The NAI and its members invest enormous resources towards working to ensure that consumer choices are honored and data privacy is respected through a rigorous compliance and robust enforcement process. The report provides to the public the results of the NAI’s

Dataxu Doubles Down On Agency Business With Key Hire

August 16, 2017

dataxu®, a leading software provider, today reinforced its commitment to its self-serve platform customers with the hiring of Peter Kosmala as its new Vice President of Platform Solutions. This key new hire is the latest in a string of recent advancements dataxu has invested in for its self-serve users, primarily comprised of agencies, which is

Cuebiq Introduces New IoT Audiences, Giving Marketers Insight into IoT Device Usage Data

August 2, 2017

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the U.S., is introducing new IoT Audiences to help marketers capitalize on the wave of IoT data and the emergence of connected devices. With an estimated 13 IoT devices per U.S. consumer*, Cuebiq’s new IoT audience data gives marketers better visibility

Datonics CEO to Speak at Affiliate Summit East 2017

July 26, 2017

Online data company Datonics CEO Michael Benedek is hosting an Ask the Experts roundtable about cross-device attribution titled “Cross-Device Attribution Challenges for Affiliates” at the Affiliate Summit East 2017. The roundtable is taking place on Sunday, July 30, 2017 from 2 – 3 p.m.

Network Advertising Initiative: 100+ AdTech Companies Self-Regulate Digital Advertising Standards for Responsible Consumer Data Collection

July 25, 2017

For nearly two decades, AdTech companies have been working together as part of the nonprofit, self-regulatory association Network Advertising Initiative (NAI) to develop approaches to online advertising that promote responsible data collection and use practices. The organization aims to build pragmatic strategies and standards that benefit all stakeholders — the publisher, the advertiser, and, most

EU Update: Are you Ready for the Imminent Changes in Europe’s Data Protection Law?

July 20, 2017

Today’s blog post is dedicated to an update on privacy regulations that the European Union is planning to implement in less than a year that will have a significant impact on our members and the entire adtech industry. The EU “General Protection Data Requirements” (GDPR) takes effect on May 25, 2018. Hailed as the most

Choozle Launches New Giving Initiative, ChoozleCares Community Grant, to Give Back to Colorado Nonprofits

July 19, 2017

Choozle, an independent and self-service digital advertising platform, today announced their new giving initiative, ChoozleCares. ChoozleCares is a community grant program that will be provided to four Colorado nonprofits, for which Choozle will create a month-long advertising campaign. Choozle will facilitate the full advertising campaign, from designing creative assets, creating target audiences, implementing advertising strategies,

Cuebiq Expands to West Coast with New Office and Team in San Francisco

July 12, 2017

Cuebiq, a next generation location intelligence company leveraging the largest database of accurate and precise location data in the U.S., is expanding its operations to the West Coast by opening a new office in the heart of San Francisco’s SoMa District. The new office includes a newly hired team of MarTech, location, and mobile SDK

A deep dive into online-to-in-store attribution

June 22, 2017

Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees and more than one digital channel are using multichannel attribution models, up from 22.9 percent in 2014, according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital

A Privacy Roadmap for Avoiding Big Risks with Big Data

June 8, 2017

Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

June 6, 2017

Cuebiq, the largest provider of accurate and precise location data in the U.S., today released its Footfall Attribution Benchmarks report, the industry’s first report analyzing footfall benchmarks, which help marketers gauge how their advertising campaigns perform against industry averages for offline activities like in-store visits. The report breaks down the averages by nine verticals: automotive,