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Choozle Launches New Giving Initiative, ChoozleCares Community Grant, to Give Back to Colorado Nonprofits

July 19, 2017
Choozle, an independent and self-service digital advertising platform, today announced their new giving initiative, ChoozleCares. ChoozleCares is a community grant program that will be provided to four Colorado nonprofits, for which Choozle will create a month-long advertising campaign. Choozle will facilitate the full advertising campaign, from designing creative assets, creating target audiences, implementing advertising strategies,
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Cuebiq Expands to West Coast with New Office and Team in San Francisco

July 12, 2017
Cuebiq, a next generation location intelligence company leveraging the largest database of accurate and precise location data in the U.S., is expanding its operations to the West Coast by opening a new office in the heart of San Francisco’s SoMa District. The new office includes a newly hired team of MarTech, location, and mobile SDK
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A deep dive into online-to-in-store attribution

June 22, 2017
Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees and more than one digital channel are using multichannel attribution models, up from 22.9 percent in 2014, according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital
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Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

June 6, 2017
Cuebiq, the largest provider of accurate and precise location data in the U.S., today released its Footfall Attribution Benchmarks report, the industry’s first report analyzing footfall benchmarks, which help marketers gauge how their advertising campaigns perform against industry averages for offline activities like in-store visits. The report breaks down the averages by nine verticals: automotive,
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NAI Featured in DatingAdvice.com Article on Sensitive Data and Consumer Privacy

June 5, 2017
NAI was featured today on DatingAdvice.com in an article, The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent, that focuses on the role NAI plays in promoting responsible data collection and consumer privacy. “The Network Advertising Initiative (NAI) recognizes the need for discretion as well as personalization in online advertising,”
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Google Chrome Will Automatically Block Annoying Ads

June 5, 2017
Google, a subsidiary of Alphabet Inc (NASDAQ:GOOG, NASDAQ:GOOGL), will start rolling out a new Chrome feature next year to block annoying ads. The new feature will automatically block certain ads by filtering ads that have been deemed “unacceptable” by the Coalition for Better Ads, according to a report from Business Insider. Based on research involving
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The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent

June 5, 2017
Founded in 2000, the Network Advertising Initiative (NAI) promotes the health of the online ecosystem by maintaining and enforcing high ethical standards for data collection and use for advertising online and in mobile. NAI promotes responsible data collection and requires opt-in consent by the consumer for the use of ‘sensitive data.’ The not-for-profit organization boasts
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How publishers can increase engagement through a data-driven approach

May 31, 2017
Publishers are missing a tremendous opportunity to engage with their audiences and, in the process, create a happy match for advertisers who will pay a premium price for improved results. They can leverage the expertise they’ve acquired over decades and combine it with proprietary data to create personalization that sends the right content to the
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NAI Releases New Cross-Device Guidance

May 22, 2017
The NAI is pleased to announce our newly finalized Guidance for NAI Members: Cross-Device Linking (Guidance).  The Guidance was formally released to the NAI membership on May 22, 2017 and goes into effect on June 19, 2017 after a brief implementation period. What to Know Now The Guidance formally brings the linking of devices for ad targeting purposes
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Sheila Millar to Speak at NAI Summit on Data Privacy

May 17, 2017
Sheila Millar will take part in a panel titled “Data Definitions Across the World and How Privacy Survives in a New World Order” at the Network Advertising Initiative’s (NAI) Summit in New York City on May 17, 2017. The panel will explore the differences in the approaches various international governments take to digital privacy, and
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Exponential Taps Offline Location Data via Partnership with Cuebiq

May 10, 2017
Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has partnered with Cuebiq, the largest provider of accurate and precise location data in the U.S. The partnership is twofold. First, it provides advertisers the ability to target users based on their offline and online activities by combining Cuebiq’s offline
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