Blog - Page 23 of 47 - The NAI: Network Advertising Initiative

Cuebiq Expands to West Coast with New Office and Team in San Francisco

July 12, 2017

Cuebiq, a next generation location intelligence company leveraging the largest database of accurate and precise location data in the U.S., is expanding its operations to the West Coast by opening

A deep dive into online-to-in-store attribution

June 22, 2017

Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees and more than one digital channel are

A Privacy Roadmap for Avoiding Big Risks with Big Data

June 8, 2017

Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

June 6, 2017

Cuebiq, the largest provider of accurate and precise location data in the U.S., today released its Footfall Attribution Benchmarks report, the industry’s first report analyzing footfall benchmarks, which help marketers

NAI Featured in DatingAdvice.com Article on Sensitive Data and Consumer Privacy

June 5, 2017

NAI was featured today on DatingAdvice.com in an article, The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent, that focuses on the role NAI plays

Google Chrome Will Automatically Block Annoying Ads

June 5, 2017

Google, a subsidiary of Alphabet Inc (NASDAQ:GOOG, NASDAQ:GOOGL), will start rolling out a new Chrome feature next year to block annoying ads. The new feature will automatically block certain ads

The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent

June 5, 2017

Founded in 2000, the Network Advertising Initiative (NAI) promotes the health of the online ecosystem by maintaining and enforcing high ethical standards for data collection and use for advertising online

2017 NAI Summit Summary: My Five Takeaways (plus a Sixth Bonus Takeaway)

June 2, 2017

By: Leigh Freund, President and CEO of NAI The 2017 NAI Summit was a great success! More than 120 NAI member company representatives joined us on May 14 at Chelsea

How publishers can increase engagement through a data-driven approach

May 31, 2017

Publishers are missing a tremendous opportunity to engage with their audiences and, in the process, create a happy match for advertisers who will pay a premium price for improved results.

NAI Releases New Cross-Device Guidance

May 22, 2017

The NAI is pleased to announce our newly finalized Guidance for NAI Members: Cross-Device Linking (Guidance). The Guidance was formally released to the NAI membership on May 22, 2017 and goes into effect

Sheila Millar to Speak at NAI Summit on Data Privacy

May 17, 2017

Sheila Millar will take part in a panel titled “Data Definitions Across the World and How Privacy Survives in a New World Order” at the Network Advertising Initiative’s (NAI) Summit

Marketers, When Using Geofencing To Watch Consumers, Regulators May Be Watching You

May 15, 2017

To marketers, geofencing sounds like a perfect way to target the right consumer, at the right time, with the right ad. To consumers, geofencing may sound a bit Big Brotherish.

Exponential Taps Offline Location Data via Partnership with Cuebiq

May 10, 2017

Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has partnered with Cuebiq, the largest provider of accurate and precise location data in the

Five Takeaways from a Fireside Chat with FTC Acting Chairman Maureen Ohlhausen

April 26, 2017

On Wednesday, April 19, 2017 the International Association of Privacy Professionals (IAPP) hosted a fireside chat with Federal Trade Commission Acting Chairman Maureen Ohlhausen as part of their annual Global Privacy Summit

Students, professors have mixed opinions on targeted advertising

April 24, 2017

Think back to the last time you browsed a social media site such as Facebook or Twitter. The ads these sites use will sometimes include a product you previously searched