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Dataxu Doubles Down On Agency Business With Key Hire

August 16, 2017
dataxu®, a leading software provider, today reinforced its commitment to its self-serve platform customers with the hiring of Peter Kosmala as its new Vice President of Platform Solutions. This key new hire is the latest in a string of recent advancements dataxu has invested in for its self-serve users, primarily comprised of agencies, which is
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Datonics CEO to Speak at Affiliate Summit East 2017

July 26, 2017
Online data company Datonics CEO Michael Benedek is hosting an Ask the Experts roundtable about cross-device attribution titled “Cross-Device Attribution Challenges for Affiliates” at the Affiliate Summit East 2017. The roundtable is taking place on Sunday, July 30, 2017 from 2 – 3 p.m.
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Network Advertising Initiative: 100+ AdTech Companies Self-Regulate Digital Advertising Standards for Responsible Consumer Data Collection

July 25, 2017
For nearly two decades, AdTech companies have been working together as part of the nonprofit, self-regulatory association Network Advertising Initiative (NAI) to develop approaches to online advertising that promote responsible data collection and use practices. The organization aims to build pragmatic strategies and standards that benefit all stakeholders — the publisher, the advertiser, and, most
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Choozle Launches New Giving Initiative, ChoozleCares Community Grant, to Give Back to Colorado Nonprofits

July 19, 2017
Choozle, an independent and self-service digital advertising platform, today announced their new giving initiative, ChoozleCares. ChoozleCares is a community grant program that will be provided to four Colorado nonprofits, for which Choozle will create a month-long advertising campaign. Choozle will facilitate the full advertising campaign, from designing creative assets, creating target audiences, implementing advertising strategies,
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Cuebiq Expands to West Coast with New Office and Team in San Francisco

July 12, 2017
Cuebiq, a next generation location intelligence company leveraging the largest database of accurate and precise location data in the U.S., is expanding its operations to the West Coast by opening a new office in the heart of San Francisco’s SoMa District. The new office includes a newly hired team of MarTech, location, and mobile SDK
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A deep dive into online-to-in-store attribution

June 22, 2017
Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees and more than one digital channel are using multichannel attribution models, up from 22.9 percent in 2014, according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital
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Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

June 6, 2017
Cuebiq, the largest provider of accurate and precise location data in the U.S., today released its Footfall Attribution Benchmarks report, the industry’s first report analyzing footfall benchmarks, which help marketers gauge how their advertising campaigns perform against industry averages for offline activities like in-store visits. The report breaks down the averages by nine verticals: automotive,
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NAI Featured in DatingAdvice.com Article on Sensitive Data and Consumer Privacy

June 5, 2017
NAI was featured today on DatingAdvice.com in an article, The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent, that focuses on the role NAI plays in promoting responsible data collection and consumer privacy. “The Network Advertising Initiative (NAI) recognizes the need for discretion as well as personalization in online advertising,”
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Google Chrome Will Automatically Block Annoying Ads

June 5, 2017
Google, a subsidiary of Alphabet Inc (NASDAQ:GOOG, NASDAQ:GOOGL), will start rolling out a new Chrome feature next year to block annoying ads. The new feature will automatically block certain ads by filtering ads that have been deemed “unacceptable” by the Coalition for Better Ads, according to a report from Business Insider. Based on research involving
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The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent

June 5, 2017
Founded in 2000, the Network Advertising Initiative (NAI) promotes the health of the online ecosystem by maintaining and enforcing high ethical standards for data collection and use for advertising online and in mobile. NAI promotes responsible data collection and requires opt-in consent by the consumer for the use of ‘sensitive data.’ The not-for-profit organization boasts
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How publishers can increase engagement through a data-driven approach

May 31, 2017
Publishers are missing a tremendous opportunity to engage with their audiences and, in the process, create a happy match for advertisers who will pay a premium price for improved results. They can leverage the expertise they’ve acquired over decades and combine it with proprietary data to create personalization that sends the right content to the
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