Blog - Page 23 of 47 - The NAI: Network Advertising Initiative

Google Chrome Will Automatically Block Annoying Ads

June 5, 2017

Google, a subsidiary of Alphabet Inc (NASDAQ:GOOG, NASDAQ:GOOGL), will start rolling out a new Chrome feature next year to block annoying ads. The new feature will automatically block certain ads

The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent

June 5, 2017

Founded in 2000, the Network Advertising Initiative (NAI) promotes the health of the online ecosystem by maintaining and enforcing high ethical standards for data collection and use for advertising online

2017 NAI Summit Summary: My Five Takeaways (plus a Sixth Bonus Takeaway)

June 2, 2017

By: Leigh Freund, President and CEO of NAI The 2017 NAI Summit was a great success! More than 120 NAI member company representatives joined us on May 14 at Chelsea

How publishers can increase engagement through a data-driven approach

May 31, 2017

Publishers are missing a tremendous opportunity to engage with their audiences and, in the process, create a happy match for advertisers who will pay a premium price for improved results.

NAI Releases New Cross-Device Guidance

May 22, 2017

The NAI is pleased to announce our newly finalized Guidance for NAI Members: Cross-Device Linking (Guidance). The Guidance was formally released to the NAI membership on May 22, 2017 and goes into effect

Sheila Millar to Speak at NAI Summit on Data Privacy

May 17, 2017

Sheila Millar will take part in a panel titled “Data Definitions Across the World and How Privacy Survives in a New World Order” at the Network Advertising Initiative’s (NAI) Summit

Marketers, When Using Geofencing To Watch Consumers, Regulators May Be Watching You

May 15, 2017

To marketers, geofencing sounds like a perfect way to target the right consumer, at the right time, with the right ad. To consumers, geofencing may sound a bit Big Brotherish.

Exponential Taps Offline Location Data via Partnership with Cuebiq

May 10, 2017

Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has partnered with Cuebiq, the largest provider of accurate and precise location data in the

Five Takeaways from a Fireside Chat with FTC Acting Chairman Maureen Ohlhausen

April 26, 2017

On Wednesday, April 19, 2017 the International Association of Privacy Professionals (IAPP) hosted a fireside chat with Federal Trade Commission Acting Chairman Maureen Ohlhausen as part of their annual Global Privacy Summit

Students, professors have mixed opinions on targeted advertising

April 24, 2017

Think back to the last time you browsed a social media site such as Facebook or Twitter. The ads these sites use will sometimes include a product you previously searched

With Its Updated Opt-Out Tool and Upcoming Summit, NAI is Empowering Members to Adapt to Online Advertising Trends

April 18, 2017

Hackers using pixel tracking to build data for better phishing practices

April 17, 2017

A technique used by marketers and advertisers to track web users and email recipients has been repurposed by cybercriminals and online spies as a way of discovering potential hacking targets,

CardRates.com Features NAI in Article on Privacy in Interest-Based Advertising

April 14, 2017

The collection of consumer data by advertisers scaled to new heights in the 1990s as the growth of digitization generated a boom in the amount of consumer data available. Recognizing

Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

April 13, 2017

The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better

New Choice Tools Available Now: What You Need to Know

April 12, 2017

We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now! Rolled out