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Lobbying World

October 18, 2017
The Network Advertising Initiative hired Will Carty away from Twitter to serve as its vice president for public policy. Carty had been with Twitter for five years, including serving as its top lobbyist handling policy issues in the U.S. and Canada. He also spent more than a decade on Capitol Hill as the policy director
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Postcards from Hong Kong

October 13, 2017
你好 Hello from Hong Kong! The second installment of our “Postcards from…” series comes from the other side of the world at the Shangri-La Kowloon in Hong Kong where I was privileged to represent NAI member companies during the 39th Annual International Conference of Data Protection and Privacy Commissioners on September 25-29, 2017.  The event
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Certification for Media iQ; FastPay Buys AnchorOps

October 13, 2017
Analytics and technology provider Media iQ underlines its commitment to brand safety and online privacy with two industry designations: committing to self-regulation via the NAI code of conduct, Media iQ has been received as a member of the Network Advertising Initiative. At the same time, the company has been certified by the Trustworthy Accountability Group
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Twitter lobbyist jumps to Network Advertising Initiative

October 11, 2017
Will Carty is leaving Twitter’s Washington office to join the Network Advertising Initiative, an online advertising trade group, next week as vice president for public policy. He previously spent five years as Twitter’s director of public policy and served as its only registered lobbyist after Amanda Faulkner decamped for Google earlier this year. Carty is
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Media iQ Awarded Two Elite Designations for Online Safety and Security

October 11, 2017
Media iQ, the leading global analytics and technology company, announced today that it has achieved two important industry designations that affirm its commitment to brand safety and consumer privacy in the digital space. The company has earned TAG Certified Against Fraud status by the Trustworthy Accountability Group (TAG) and has been accepted as a member
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Active International and AlmondNet Group Form Long-Term Strategic Business Partnership

October 5, 2017
AlmondNet Group subsidiaries, online data company Datonics and cross-device technology company Intent IQ, have entered into a long-term strategic business partnership with Active International, a global business solutions company. The partnership provides Active International with access to Intent IQ’s cross-device addressable driven solutions and Datonics’ enriched data. In return, Intent IQ and Datonics gain scale
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Consumers Believe Brands Have a Role in Breaking Gender Stereotypes in Digital Advertising According to Choozle “Gender Stereotyping in Advertising Survey”

October 4, 2017
Consumers believe brands have a role in breaking gender stereotypes in digital advertising ads, according to a new survey from Choozle, self-service programmatic ad platform. Choozle’s recent “Gender Stereotyping in Advertising Survey,” examined the relationship between digital advertising and gender stereotypes by surveying 500 consumers – 250 females, and 250 males – to glean their
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IAB GDPR Webinar Series: First Webinar

September 26, 2017
On the 28th of September at 10am ET, IAB Europe will hold the first in a series of webinars on the General Data Protection Regulation (GDPR), the new EU data protection law which will come into force on the 25 May, 2018. Since the beginning of the year, IAB Europe has been working with members in their
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Robust Self-Regulation: The Role of the NAI Compliance Report

September 18, 2017
“Robust self-regulation” – What does it mean?   The answers can be found in NAI’s annual Compliance Report, the yearly review of our members’ adherence to the NAI Code of Conduct and Mobile Application Code (Codes). The NAI Compliance Report is the culmination each year of our most important program, the compliance process. The NAI
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Advertising trade groups deeply concerned about Apple’s cookie blocker

September 18, 2017
Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies in the US concerned the current economic internet will be ‘sabotaged.’The feature, called Intelligent Tracking Prevention will override and replace user cookie preferences with a set of Apple-controlled standards, limiting how advertisers and websites can track users across the internet
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