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Media iQ Awarded Two Elite Designations for Online Safety and Security

October 11, 2017

Media iQ, the leading global analytics and technology company, announced today that it has achieved two important industry designations that affirm its commitment to brand safety and consumer privacy in the digital space. The company has earned TAG Certified Against Fraud status by the Trustworthy Accountability Group (TAG) and has been accepted as a member

Active International and AlmondNet Group Form Long-Term Strategic Business Partnership

October 5, 2017

AlmondNet Group subsidiaries, online data company Datonics and cross-device technology company Intent IQ, have entered into a long-term strategic business partnership with Active International, a global business solutions company. The partnership provides Active International with access to Intent IQ’s cross-device addressable driven solutions and Datonics’ enriched data. In return, Intent IQ and Datonics gain scale

Consumers Believe Brands Have a Role in Breaking Gender Stereotypes in Digital Advertising According to Choozle “Gender Stereotyping in Advertising Survey”

October 4, 2017

Consumers believe brands have a role in breaking gender stereotypes in digital advertising ads, according to a new survey from Choozle, self-service programmatic ad platform. Choozle’s recent “Gender Stereotyping in Advertising Survey,” examined the relationship between digital advertising and gender stereotypes by surveying 500 consumers – 250 females, and 250 males – to glean their

IAB GDPR Webinar Series: First Webinar

September 26, 2017

On the 28th of September at 10am ET, IAB Europe will hold the first in a series of webinars on the General Data Protection Regulation (GDPR), the new EU data protection law which will come into force on the 25 May, 2018. Since the beginning of the year, IAB Europe has been working with members in their

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate

September 20, 2017

Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.As part of the changes, Apple is updating its Safari browser so users cannot be tracked by third parties for more than 24 hours after visiting a website.

Tough luck advertisers, Apple and Google are focusing on privacy

September 19, 2017

Apple and Google have some bad news for web advertisers. Both companies are gearing up to roll out the latest updates for their respective web browsers, Safari and Chrome, with greater focus on preventing a user’s browsing habits from being tracked.

iOS 11 rolls out today with Safari anti-tracking: Here’s why advertisers hate it

September 19, 2017

Apple is rolling out iOS 11 and macOS High Sierra today, bringing with them a new cookie anti-tracking feature in Safari that advertising groups say will “sabotage the economic model for the internet”.Globally, iOS is dwarfed by Android, but Safari accounts for a little under half of all mobile web traffic in North America and

Robust Self-Regulation: The Role of the NAI Compliance Report

September 18, 2017

“Robust self-regulation” – What does it mean? The answers can be found in NAI’s annual Compliance Report, the yearly review of our members’ adherence to the NAI Code of Conduct and Mobile Application Code (Codes). The NAI Compliance Report is the culmination each year of our most important program, the compliance process. The NAI

Advertising trade groups deeply concerned about Apple’s cookie blocker

September 18, 2017

Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies in the US concerned the current economic internet will be ‘sabotaged.’The feature, called Intelligent Tracking Prevention will override and replace user cookie preferences with a set of Apple-controlled standards, limiting how advertisers and websites can track users across the internet

Ad industry attacks Safari’s effort to protect your privacy

September 16, 2017

When Safari 11 arrives on iPhones and Macs later this month, Apple’s browser will come with a feature called Intelligent Tracking Prevention that makes it harder for advertisers and publishers to track what you do online.

Ad industry “deeply concerned” about Safari’s new ad-tracking restrictions

September 16, 2017

Apple’s latest operating systems for the Mac and iPhone will soon be rolling out, and with that comes new restrictions on ad-tracking in the Safari browser.Adding a 24-hour limit on ad targeting cookies is good for privacy under Apple’s new “Intelligent Tracking Prevention” feature. But if you’re an advertiser, the macOS High Sierra and iOS

Advertising Groups Ask Apple to ‘Rethink’ New Cookie Tracking Standards in Safari 11

September 15, 2017

In the upcoming version of Safari 11 on macOS High Sierra, Apple will implement a new “Intelligent Tracking Prevention” feature that builds upon Safari’s default blocking of third-party cookies. ITP will greatly limit advertiser reach by placing new safeguards into Safari that use machine learning to suppress cross-site tracking and purge ad retargeting data after

Ad industry complains Apple Safari update is ‘unilateral and heavy-handed’ against tracking

September 14, 2017

Six ad industry organizations have crafted an open letter complaining about changes coming to Apple’s Safari browser, claiming that a new feature — “Intelligent Tracking Prevention” — will hurt both them and the public.The technology’s restrictions on cookies, including a 24-hour limit on ad retargeting, are “opaque and arbitrary” and could impact the “infrastructure of

Apple Is Going to Sabotage the Internet, Says Advertisers

September 14, 2017

Safari 11 makes some major changes to how targeted advertising can work within the browser. The largest advertising organizations aren’t happy about that, and they’ve laid on some pretty thick rhetoric. In a letter obtained by Adweek, the advertisers claim Safari 11 will “sabotage the economic model for the Internet.” Sabotage the Internet? I have

Ad Groups Bash Apple’s New No-Tracking Settings

September 14, 2017

The major online ad organizations are urging Apple to retreat from its “unilateral and heavy-handed” decision to revise Safari’s privacy settings.“Safari’s new ‘Intelligent Tracking Prevention’ would change the rules by which cookies are set and recognized by browsers,” the American Association of Advertising Agencies, American Advertising Federation, Association of National Advertisers, Data & Marketing Association,