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A Productive Spring for the NAI Compliance Team

June 18, 2020
The Network Advertising Initiative (NAI) compliance team has had a productive spring, publishing the 2019 Annual Report, commencing the 2020 compliance review process, as well as working with members and the broader digital advertising industry to prepare for the enforcement of a number of new requirements, including just-in-time notice tied to the collection of Precise
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NAI Statement on the Final Proposed Regulations for the CCPA

June 9, 2020
Last week, the California Office of the Attorney General (OAG) released final proposed regulations (Regulations) to implement the California Consumer Privacy Act (CCPA), drawing to an end a rulemaking process that has spanned over a year near to an end. During this process, the OAG solicited comments on three distinct versions of the proposed regulations
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Join Us for the NAI ‘Reach the Summit’ Virtual Event Series

June 2, 2020
Event 2: “NAI 2020 Compliance Review Priorities and Hot Topics” Thursday, June 4, 2020  2:00 – 3:00 PM EDT  Register here.  The NAI is about to embark on its 2020 Annual Compliance Review of member companies. As this is the first year of reviews under the all new 2020 Code of Conduct, please join us
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NAI Letter to Rep. Schiff Regarding Ad Blocking on News Sites

June 2, 2020
On behalf of the Network Advertising Initiative (NAI) and our members, thank you for your recent inquiry about digital advertising practices during the COVID-19 pandemic and the potential negative effects such practices are having on news publishers. We share your concerns and believe strongly in the need for a flourishing free press to inform society.
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NAI Summary of CPRA

May 13, 2020
This summary represents the NAI’s preliminary analysis of the changes to the CCPA proposed by the CPRA ballot initiative. This summary is intended only to highlight proposed changes of particular interest or relevance to NAI members. It is not a complete or comprehensive analysis of every change proposed by CPRA, and may not capture every
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Ad Trade Letter on LA HB 654

May 13, 2020
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country, from small businesses to household brands, advertising agencies, and technology providers, including a significant number of Louisiana businesses. Our combined membership includes more than 2,500 companies, is responsible for more than 85 percent of U.S. advertising spend,
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Maryland Governor Vetoes Digital Ad Tax

May 7, 2020
Maryland Governor Larry Hogan has vetoed a bill that would have imposed a new tax on digital ad revenue. “With our state in the midst of a global pandemic and economic crash, and just beginning on our road to recovery, it would be unconscionable to raise taxes and fees now,” he stated Thursday. “To do so would
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Clarifying Transparency Requirements in Guidance for NAI Members

April 27, 2020
In January, the NAI published its Guidance for NAI Members: Health Audience Segments (Guidance). Since then, the NAI has received positive feedback from members and from outside sources. We are pleased that this document has provided some much needed clarity regarding the NAI’s restrictions on tailoring advertisements related to health conditions. One area where some
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Michigan Revokes Ad Restrictions On Big-Box Retailers

April 25, 2020
Michigan Governor Gretchen Whitmer on Friday rescinded an order that prohibited big-box retailers from advertising non-essential items. The revocation was part of a broader executive order that extended the state’s stay-at-home directive through at least May 15, but eased other restrictions in the state, which has been hard hit by the current pandemic.
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In “Paper Hearing,” Experts Debate Digital Contact Tracing and Coronavirus Privacy Concerns

April 21, 2020
On April 17, the Senate Commerce Committee wrapped up one of the body’s first-ever “paper hearings”—a new format adopted in response to the coronavirus crisis, which relied entirely on written questions and answers rather than live testimony. Perhaps appropriately for a hearing conducted in a novel format to prevent the spread of disease, the hearing concerned the role of
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