Blog - Page 15 of 47 - The NAI: Network Advertising Initiative

NAI Letter to Rep. Schiff Regarding Ad Blocking on News Sites

June 2, 2020

On behalf of the Network Advertising Initiative (NAI) and our members, thank you for your recent inquiry about digital advertising practices during the COVID-19 pandemic and the potential negative effects

Crossix Joins the Network Advertising Initiative (NAI)

May 13, 2020

NAI Summary of CPRA

May 13, 2020

This summary represents the NAI’s preliminary analysis of the changes to the CCPA proposed by the CPRA ballot initiative. This summary is intended only to highlight proposed changes of particular

Ad Trade Letter on LA HB 654

May 13, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country, from small businesses to household brands, advertising agencies, and technology providers, including

Maryland Governor Vetoes Digital Ad Tax

May 7, 2020

Maryland Governor Larry Hogan has vetoed a bill that would have imposed a new tax on digital ad revenue. “With our state in the midst of a global pandemic and

Clarifying Transparency Requirements in Guidance for NAI Members

April 27, 2020

In January, the NAI published its Guidance for NAI Members: Health Audience Segments (Guidance). Since then, the NAI has received positive feedback from members and from outside sources. We are

Senate Hearing On Privacy Concerns Of Enlisting Big Data In The Fight Against Coronavirus

April 27, 2020

Technology companies are rushing to aid in the fight against the global COVID-19 pandemic by developing applications that can aid in contact tracing and assist public health authorities in containing

Michigan Revokes Ad Restrictions On Big-Box Retailers

April 25, 2020

Michigan Governor Gretchen Whitmer on Friday rescinded an order that prohibited big-box retailers from advertising non-essential items. The revocation was part of a broader executive order that extended the state’s stay-at-home directive

In “Paper Hearing,” Experts Debate Digital Contact Tracing and Coronavirus Privacy Concerns

April 21, 2020

On April 17, the Senate Commerce Committee wrapped up one of the body’s first-ever “paper hearings”—a new format adopted in response to the coronavirus crisis, which relied entirely on written questions and answers rather

Senate Commerce Committee Holds Hearing on Data and the Coronavirus

April 21, 2020

On April 9, 2020 the U.S. Senate Committee on Commerce, Science and Transportation held a “paper hearing” entitled Enlisting Big Data in the Fight Against Coronavirus. A “paper hearing” consists of

Leading U.S. Ad Associations Request Gov. Whitmer Rescind Advertising Ban on Non-essential Items

April 17, 2020

Five of the nation’s largest advertising trade associations today released a joint statement urging Gov. Gretchen Whitmer to rescind a portion of her Executive Order No. 2020-40 prohibiting certain types of

At COVID-19 ‘paper hearing,’ industry, government struggle with balancing privacy, public health

April 17, 2020

With the COVID-19 pandemic preventing large gatherings of any kind, the Senate Committee on Commerce, Science and Transportation last week was forced to hold its hearing on big data and privacy

Advertising groups: Whitmer’s advertising ban poses ‘no benefit for public health’

April 16, 2020

A day after thousands of protestors gridlocked Lansing over Gov. Gretchen Whitmer’s Executive Order 2020-42, another group is asking her to rescind part of the same order.

Ad industry bodies urge Michigan governor to recant ban on advertising nonessential items

April 16, 2020

On Thursday, five ad industry trade associations released a joint statement urging Michigan Governor Gretchen Whitmer to retract a portion of a new executive order that prohibits large retailers from advertising

Pandemic Has Congress Considering Data Privacy in ‘Paper Hearing’

April 14, 2020

A panel of data and privacy experts virtually provided recommended actions and guardrails for the Senate Commerce, Science and Transportation Committee as lawmakers consider ways of utilizing big data to