Blog - Page 16 of 48 - The NAI: Network Advertising Initiative

Ad industry bodies urge Michigan governor to recant ban on advertising nonessential items

April 16, 2020

On Thursday, five ad industry trade associations released a joint statement urging Michigan Governor Gretchen Whitmer to retract a portion of a new executive order that prohibits large retailers from advertising

Pandemic Has Congress Considering Data Privacy in ‘Paper Hearing’

April 14, 2020

A panel of data and privacy experts virtually provided recommended actions and guardrails for the Senate Commerce, Science and Transportation Committee as lawmakers consider ways of utilizing big data to

Political File Requirements- Presentation by Perkins Coie

April 13, 2020

Location data brokers say they can help contain COVID-19. Here’s why that’s a problem

April 10, 2020

Location data brokers, who have long gathered the whereabouts of hundreds of millions of people for the purposes of delivering ads, are coming into the spotlight, suggesting that their data can

Joint Ad Trade Comments on Second Set of Modifications to Proposed CCPA Regulations

March 27, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We provide

NAI Comment Letter – CCPA Second Set of Modified Regulations

March 27, 2020

The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of

Citing COVID-19, Trade Groups Ask California’s Attorney General To Delay Data Privacy Enforcement

March 19, 2020

As companies around the world deal with the COVID-19 crisis, dozens of trade organizations across multiple industries want California’s attorney general to delay enforcing the state’s new data privacy law

Ad Trade Testimony on Hawaii HB 2572

March 16, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country including businesses in Hawaii, from small businesses to household brands, advertising agencies,

NAI Releases Updated Imprecise Location Guidance

March 5, 2020

In the last six months, the NAI has released new Health Targeting Guidance and new Guidance on Opt-in Consent. These activities reflect the flexibility of the NAI’s self-regulatory program to adapt quickly to

Facebook has a prescription: More pharmaceutical ads

March 4, 2020

Jordan Lemasters keeps seeing ads in his Facebook app for an attention-deficit/hyperactivity disorder drug called Vyvanse. When the Chicago-based audio branding consultant recently clicked on the ad’s drop-down menu and

NAI Comment Letter: COPPA Rule Review

February 25, 2020

Ad trade/ NAI Letter to Hawaii

February 24, 2020

Washington Privacy Proposal Will Spur ‘Frivolous Litigation,’ Ad Industry Warns

February 11, 2020

A proposed privacy bill in Washington state could “unleash a flood of frivolous litigation,” the major ad industry groups said Tuesday. The Washington Privacy Act, unveiled last month in the

Ad Trade Letter regarding WA 2742

February 2, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We write

Ad industry request delay on CCPA enforcement

January 30, 2020

The California Consumer Privacy Act (CCPA) is in effect and set to be enforced from July 1 onward. However, companies have expressed concern they won’t be ready to meet regulatory