Blog - Page 16 of 47 - The NAI: Network Advertising Initiative

Washington Privacy Proposal Will Spur ‘Frivolous Litigation,’ Ad Industry Warns

February 11, 2020

A proposed privacy bill in Washington state could “unleash a flood of frivolous litigation,” the major ad industry groups said Tuesday. The Washington Privacy Act, unveiled last month in the

Ad Trade Letter regarding WA 2742

February 2, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We write

Ad industry request delay on CCPA enforcement

January 30, 2020

The California Consumer Privacy Act (CCPA) is in effect and set to be enforced from July 1 onward. However, companies have expressed concern they won’t be ready to meet regulatory

The NAI Continues to Lead Industry in Health Privacy with Publication of New Health Targeting Guidance

January 29, 2020

The NAI is opening what promises to be a busy year with new guidance on health-related ad targeting. The NAI has long imposed and enforced restrictions on the use of Sensitive

Ad Trade Letter requesting enforcement of CCPA

January 29, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands across every segment of the advertising industry, including a

Ad industry calls for delayed enforcement of CCPA

January 29, 2020

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of the California Consumer Protection Act (CCPA) by six months so companies have more time to comply with the

Powerful ad groups ask California to delay its landmark online privacy law

January 29, 2020

The advertising industry’s most powerful trade associations are sending a joint letter Wednesday morning to California Attorney General Xavier Becerra, asking to delay the office’s enforcement of the California Consumer

Ad Groups Seek Delay of California Privacy Law

January 29, 2020

Ad Industry Seeks to Delay New California Data Privacy Law

January 29, 2020

Some of the advertising industry’s biggest trade associations are asking California’s attorney general to delay enforcement of the state’s new privacy law. Starting Jan. 1, the California Consumer Privacy Act

Why this year’s Data Privacy Day matters

January 28, 2020

This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in the everyday data value exchange.

Google Called Out ANA and 4A’s after saying it will phase out cookies

January 16, 2020

The Association of National Advertisers and the American Association of Advertising Agencies wrote an open letter calling out Google following its decision to remove third-party trackers from its popular Chrome browser

Swoop Joins NAI, Bridging Patient Privacy and Health Outcomes

January 14, 2020

Swoop, the company driving better patient outcomes with its AI-generated digital audiences for the health industry, announced today it has become the newest member of the Network Advertising Initiative (NAI),

California’s new privacy law puts billions worth of personal data under protection

January 3, 2020

Whether or not you live in California, you’ve likely received something in your inbox about new privacy notices from one of the various companies you’ve interacted with, such as Lyft, Spotify and Hulu.

Update on the 2020 NAI Code

December 19, 2019

After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten

NAI Comment Letter: COPPA Rule Review

December 19, 2019

On behalf of the Network Advertising Initiative (NAI), thank you for providing the opportunity to revisit the crucial priority of protecting children on the internet. NAI submits these comments in