Location data brokers say they can help contain COVID-19. Here’s why that’s a problem
April 10, 2020
Location data brokers, who have long gathered the whereabouts of hundreds of millions of people for the purposes of delivering ads, are coming into the spotlight, suggesting that their data can
Joint Ad Trade Comments on Second Set of Modifications to Proposed CCPA Regulations
March 27, 2020
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We provide
NAI Comment Letter – CCPA Second Set of Modified Regulations
March 27, 2020
The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of
Citing COVID-19, Trade Groups Ask California’s Attorney General To Delay Data Privacy Enforcement
March 19, 2020
As companies around the world deal with the COVID-19 crisis, dozens of trade organizations across multiple industries want California’s attorney general to delay enforcing the state’s new data privacy law
Ad Trade Testimony on Hawaii HB 2572
March 16, 2020
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country including businesses in Hawaii, from small businesses to household brands, advertising agencies,
NAI Releases Updated Imprecise Location Guidance
March 5, 2020
In the last six months, the NAI has released new Health Targeting Guidance and new Guidance on Opt-in Consent. These activities reflect the flexibility of the NAI’s self-regulatory program to adapt quickly to
Facebook has a prescription: More pharmaceutical ads
March 4, 2020
Jordan Lemasters keeps seeing ads in his Facebook app for an attention-deficit/hyperactivity disorder drug called Vyvanse. When the Chicago-based audio branding consultant recently clicked on the ad’s drop-down menu and
Washington Privacy Proposal Will Spur ‘Frivolous Litigation,’ Ad Industry Warns
February 11, 2020
A proposed privacy bill in Washington state could “unleash a flood of frivolous litigation,” the major ad industry groups said Tuesday. The Washington Privacy Act, unveiled last month in the
Ad Trade Letter regarding WA 2742
February 2, 2020
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We write
Ad industry request delay on CCPA enforcement
January 30, 2020
The California Consumer Privacy Act (CCPA) is in effect and set to be enforced from July 1 onward. However, companies have expressed concern they won’t be ready to meet regulatory
The NAI Continues to Lead Industry in Health Privacy with Publication of New Health Targeting Guidance
January 29, 2020
The NAI is opening what promises to be a busy year with new guidance on health-related ad targeting. The NAI has long imposed and enforced restrictions on the use of Sensitive
Ad Trade Letter requesting enforcement of CCPA
January 29, 2020
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands across every segment of the advertising industry, including a