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Senate Commerce Committee Holds Hearing on Data and the Coronavirus

April 21, 2020

On April 9, 2020 the U.S. Senate Committee on Commerce, Science and Transportation held a “paper hearing” entitled Enlisting Big Data in the Fight Against Coronavirus. A “paper hearing” consists of the committee members submitting opening statements and witnesses submitting testimony, which were posted on the Committee’s website. Witnesses were required to submit answers to member

Leading U.S. Ad Associations Request Gov. Whitmer Rescind Advertising Ban on Non-essential Items

April 17, 2020

Five of the nation’s largest advertising trade associations today released a joint statement urging Gov. Gretchen Whitmer to rescind a portion of her Executive Order No. 2020-40 prohibiting certain types of advertising in Michigan she issued to address the COVID-19 outbreak.

At COVID-19 ‘paper hearing,’ industry, government struggle with balancing privacy, public health

April 17, 2020

With the COVID-19 pandemic preventing large gatherings of any kind, the Senate Committee on Commerce, Science and Transportation last week was forced to hold its hearing on big data and privacy protections in response to the pandemic as a “paper hearing.” Participants submitted written testimony only. Lawmakers sent those experts questions, and the panel responded with written

Advertising groups: Whitmer’s advertising ban poses ‘no benefit for public health’

April 16, 2020

A day after thousands of protestors gridlocked Lansing over Gov. Gretchen Whitmer’s Executive Order 2020-42, another group is asking her to rescind part of the same order.

Ad industry bodies urge Michigan governor to recant ban on advertising nonessential items

April 16, 2020

On Thursday, five ad industry trade associations released a joint statement urging Michigan Governor Gretchen Whitmer to retract a portion of a new executive order that prohibits large retailers from advertising nonessential items and property owners from advertising short-term rentals.

Pandemic Has Congress Considering Data Privacy in ‘Paper Hearing’

April 14, 2020

A panel of data and privacy experts virtually provided recommended actions and guardrails for the Senate Commerce, Science and Transportation Committee as lawmakers consider ways of utilizing big data to respond to the COVID-19 pandemic.

Political File Requirements- Presentation by Perkins Coie

April 13, 2020

Location data brokers say they can help contain COVID-19. Here’s why that’s a problem

April 10, 2020

Location data brokers, who have long gathered the whereabouts of hundreds of millions of people for the purposes of delivering ads, are coming into the spotlight, suggesting that their data can be used to help fight the COVID-19 pandemic in the US. But privacy watchdogs, who have warned about the industry’s practices, are skeptical, arguing that the location

Joint Ad Trade Comments on Second Set of Modifications to Proposed CCPA Regulations

March 27, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We provide the following comments to the California Office of the Attorney General (“OAG”) on the proposed regulation included in 999.315(d) of the March 11, 2020 release

NAI Comment Letter – CCPA Second Set of Modified Regulations

March 27, 2020

The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of 2018 (the “CCPA”).

Citing COVID-19, Trade Groups Ask California’s Attorney General To Delay Data Privacy Enforcement

March 19, 2020

As companies around the world deal with the COVID-19 crisis, dozens of trade organizations across multiple industries want California’s attorney general to delay enforcing the state’s new data privacy law until 2021.

Ad Trade Testimony on Hawaii HB 2572

March 16, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country including businesses in Hawaii, from small businesses to household brands, advertising agencies, and technology providers. Our combined membership includes more than 2,500 companies, is responsible for more than 85 percent of the U.S. advertising spend and drives

NAI Releases Updated Imprecise Location Guidance

March 5, 2020

In the last six months, the NAI has released new Health Targeting Guidance and new Guidance on Opt-in Consent. These activities reflect the flexibility of the NAI’s self-regulatory program to adapt quickly to meet the evolution of technology and business practices, as well as consumer expectations, and to reflect the goals of policymakers and other stakeholders. Today, the

Facebook has a prescription: More pharmaceutical ads

March 4, 2020

Jordan Lemasters keeps seeing ads in his Facebook app for an attention-deficit/hyperactivity disorder drug called Vyvanse. When the Chicago-based audio branding consultant recently clicked on the ad’s drop-down menu and selected “Why Am I Seeing This Ad,” a pop-up said it was because of his age range, because he lives in the United States and

NAI Comment Letter: COPPA Rule Review

February 25, 2020