Blog - Page 16 of 48 - The NAI: Network Advertising Initiative

Why Digital Advertising How to Opt Out Consumer Input & Feedback Careers Search Contact

Self-Reg Framework

About the NAI

NAI Working Groups

Working Group Participants

Members Resources

Self-Reg Framework

Annual Report 2025

Self-Regulatory Framework

Privacy Principles for Members

Privacy Review Program

Guidance, Standards & Best Practices

Policy & News

Benefits of Tailored Advertising

Benefits of Digital Health Advertising

Public Policy Updates

How to Join

NAI Membership Benefits

Members Resources

Why Digital Advertising

How to Opt Out

Consumer Input & Feedback

Careers

Search

Contact

Home Policy & News

Maryland Governor Vetoes Digital Ad Tax

May 7, 2020

Maryland Governor Larry Hogan has vetoed a bill that would have imposed a new tax on digital ad revenue. “With our state in the midst of a global pandemic and economic crash, and just beginning on our road to recovery, it would be unconscionable to raise taxes and fees now,” he stated Thursday. “To do so would

Clarifying Transparency Requirements in Guidance for NAI Members

April 27, 2020

In January, the NAI published its Guidance for NAI Members: Health Audience Segments (Guidance). Since then, the NAI has received positive feedback from members and from outside sources. We are pleased that this document has provided some much needed clarity regarding the NAI’s restrictions on tailoring advertisements related to health conditions. One area where some

Senate Hearing On Privacy Concerns Of Enlisting Big Data In The Fight Against Coronavirus

April 27, 2020

Technology companies are rushing to aid in the fight against the global COVID-19 pandemic by developing applications that can aid in contact tracing and assist public health authorities in containing the spread of the virus. These efforts, while promising, often involve processing massive amounts of personal location and health data, which carries significant privacy risks.

Michigan Revokes Ad Restrictions On Big-Box Retailers

April 25, 2020

Michigan Governor Gretchen Whitmer on Friday rescinded an order that prohibited big-box retailers from advertising non-essential items. The revocation was part of a broader executive order that extended the state’s stay-at-home directive through at least May 15, but eased other restrictions in the state, which has been hard hit by the current pandemic.

In “Paper Hearing,” Experts Debate Digital Contact Tracing and Coronavirus Privacy Concerns

April 21, 2020

On April 17, the Senate Commerce Committee wrapped up one of the body’s first-ever “paper hearings”—a new format adopted in response to the coronavirus crisis, which relied entirely on written questions and answers rather than live testimony. Perhaps appropriately for a hearing conducted in a novel format to prevent the spread of disease, the hearing concerned the role of

Senate Commerce Committee Holds Hearing on Data and the Coronavirus

April 21, 2020

On April 9, 2020 the U.S. Senate Committee on Commerce, Science and Transportation held a “paper hearing” entitled Enlisting Big Data in the Fight Against Coronavirus. A “paper hearing” consists of the committee members submitting opening statements and witnesses submitting testimony, which were posted on the Committee’s website. Witnesses were required to submit answers to member

Leading U.S. Ad Associations Request Gov. Whitmer Rescind Advertising Ban on Non-essential Items

April 17, 2020

Five of the nation’s largest advertising trade associations today released a joint statement urging Gov. Gretchen Whitmer to rescind a portion of her Executive Order No. 2020-40 prohibiting certain types of advertising in Michigan she issued to address the COVID-19 outbreak.

At COVID-19 ‘paper hearing,’ industry, government struggle with balancing privacy, public health

April 17, 2020

With the COVID-19 pandemic preventing large gatherings of any kind, the Senate Committee on Commerce, Science and Transportation last week was forced to hold its hearing on big data and privacy protections in response to the pandemic as a “paper hearing.” Participants submitted written testimony only. Lawmakers sent those experts questions, and the panel responded with written

Advertising groups: Whitmer’s advertising ban poses ‘no benefit for public health’

April 16, 2020

A day after thousands of protestors gridlocked Lansing over Gov. Gretchen Whitmer’s Executive Order 2020-42, another group is asking her to rescind part of the same order.

Ad industry bodies urge Michigan governor to recant ban on advertising nonessential items

April 16, 2020

On Thursday, five ad industry trade associations released a joint statement urging Michigan Governor Gretchen Whitmer to retract a portion of a new executive order that prohibits large retailers from advertising nonessential items and property owners from advertising short-term rentals.

Pandemic Has Congress Considering Data Privacy in ‘Paper Hearing’

April 14, 2020

A panel of data and privacy experts virtually provided recommended actions and guardrails for the Senate Commerce, Science and Transportation Committee as lawmakers consider ways of utilizing big data to respond to the COVID-19 pandemic.

Political File Requirements- Presentation by Perkins Coie

April 13, 2020

Location data brokers say they can help contain COVID-19. Here’s why that’s a problem

April 10, 2020

Location data brokers, who have long gathered the whereabouts of hundreds of millions of people for the purposes of delivering ads, are coming into the spotlight, suggesting that their data can be used to help fight the COVID-19 pandemic in the US. But privacy watchdogs, who have warned about the industry’s practices, are skeptical, arguing that the location

Joint Ad Trade Comments on Second Set of Modifications to Proposed CCPA Regulations

March 27, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We provide the following comments to the California Office of the Attorney General (“OAG”) on the proposed regulation included in 999.315(d) of the March 11, 2020 release

NAI Comment Letter – CCPA Second Set of Modified Regulations

March 27, 2020

The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of 2018 (the “CCPA”).