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Testimony on WA SB 5062 (Washington Privacy Act of 2021)

January 21, 2021
On behalf of the ANA, the 4A’s, the AAF, the IAB, and the NAI, thank you for the opportunity to provide comments on SB 5062 (“WPA”). In addition to this testimony, we have provided more detailed comments to you via email. We look forward to working with the Committee.
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Is This the Congress to Pass Privacy Legislation?

January 19, 2021
Enacting a national consumer privacy framework is a clear priority among leaders on Capitol Hill in both parties and with the incoming Biden-Harris administration. Following the election in November, the NAI held a great panel discussion exploring the outlook for a national consumer privacy framework in 2021, with a focus on key issues for digital
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Joint Ad Trade Letter on the Virginia Data Protection Act

January 7, 2021
On behalf of the digital advertising industry, thank you for the opportunity to provide comments on the Virginia Consumer Data Protection Act (“CDPA” or “Act”). As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country, from small businesses to household brands, advertising agencies, and technology providers. Our
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2020: Compliance Progress Under the Updated NAI Code

December 16, 2020
After what has been an unusual year globally, the NAI compliance team is finalizing the 2020 compliance review process. This annual undertaking by all NAI member companies and NAI staff went on as scheduled, with no major complications, in spite of the many challenges this year has brought, including the global health crisis, resulting financial
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Joint Ad Trade Comments on Third Set of Modifications to CCPA Regulations

October 30, 2020
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We provide the following comments to the California Office of the Attorney General (“OAG”) on the third set of proposed modifications to the text of the California
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Joint Industry Letter on CPRA

October 14, 2020
The undersigned trade associations, companies, and organizations collectively represent a broad cross-section of the California business community as well as the global marketplace spanning various industries including advertising and marketing, magazine publishing, Internet and online services, financial services, package delivery, cable and telecommunications, transportation, retail, utilities, real estate, insurance, entertainment, auto, technology, and others. Together,
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Publishers and Brands Beware: Service Provider Approach to CCPA is Risky

October 13, 2020
Preparations for compliance with the California Consumer Privacy Act (CCPA) have been checkered with uncertainty ever since the law passed in 2018, with many questions still unanswered about how the CCPA and its implementing regulations will apply to the digital advertising ecosystem.   One strategy for CCPA compliance that many businesses are exploring (or are already
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Joint Ad Trade Letter on the Washington Privacy Act of 2021

September 30, 2020
On behalf of the digital advertising industry, thank you for the opportunity to provide comments on the Washington Privacy Act of 2021 draft legislation (“WPA”). As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country, from small businesses to household brands, advertising agencies, and technology providers. Our
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Guidance for Members Working with Partners on Health Advertising

August 25, 2020
The NAI has been pleased with the positive response to its Guidance for NAI Members: Health Audience Segments (Guidance), and we continue to receive questions from member companies about the applicability of this document to various digital advertising products and scenarios. One of the questions the NAI has fielded on several occasions relates to how the Guidance
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Ad Trade Response to Texas Privacy Council Survey

August 24, 2020
This initial comment is provided by the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI), and the Digital Advertising Alliance (DAA). As the council further considers its approach to data privacy, the trades look forward to
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Ad Trade Letter on HI HB 2572

June 29, 2020
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country including many businesses in Hawaii. These companies range from small businesses to household brands, advertising agencies, and technology providers. Our combined membership includes more than 2,500 companies, is responsible for more than 85 percent of the U.S.
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