Blog - Page 14 of 47 - The NAI: Network Advertising Initiative

Guidance for Members Working with Partners on Health Advertising

August 25, 2020

The NAI has been pleased with the positive response to its Guidance for NAI Members: Health Audience Segments (Guidance), and we continue to receive questions from member companies about the applicability of

Ad Trade Response to Texas Privacy Council Survey

August 24, 2020

This initial comment is provided by the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), the

The CCPA can be enforced as of today – what does that mean, and where does it leave us?

July 1, 2020

Today is the first day that the California Attorney General (AG) is authorized to bring enforcement actions under the California Consumer Privacy Act (CCPA). It marks the start of what

Ad Trade Letter on HI HB 2572

June 29, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country including many businesses in Hawaii. These companies range from small businesses to

IPhone Anti-Tracking Tech in Upcoming iOS 14 Reportedly Reduces The Amount of Free Apps: Why is That?

June 24, 2020

The ad industry group called Network Advertising Initiative’s chief executive Leigh Freund has stated that Apple’s decision to protect its users’ privacy will cause a drastic decrease in the amount

Advertisers claim iPhone’s new anti-tracking tech will lead to ‘dramatic decrease’ in free apps

June 24, 2020

Best Practices: Non-Marketing Uses of Data

June 23, 2020

The NAI is proud to publish a new set of best practices, “Using Information Collected for Tailored Advertising or Ad Delivery and Reporting for Non-Marketing Purposes.” While the NAI Code

Digital Group Urges Controls on Flow of Cellphone Data to Government

June 23, 2020

A national trade group representing the digital advertising industry has advised member companies to put stricter controls on consumer mobile-phone location data they provide to government units such as public

Apple To Require Apps To Seek Users’ Permission For Tracking

June 23, 2020

Apple’s upcoming operating system, iOS14, will offer new privacy features, including one that could make it harder for ad-tech companies to track users. With the new operating system, Apple will

A Productive Spring for the NAI Compliance Team

June 18, 2020

The Network Advertising Initiative (NAI) compliance team has had a productive spring, publishing the 2019 Annual Report, commencing the 2020 compliance review process, as well as working with members and

It’s Time to Do More: The NAI’s Commitment to Action, Diversity, and Inclusion

June 12, 2020

The NAI team is deeply troubled by systemic racism and violence against Black people, and in light of the inexcusable killings of George Floyd, Breonna Taylor, Ahmaud Arbery and the

California Privacy Enforcement Gives Companies Rules ‘Headache’

June 11, 2020

Companies are scrambling to prepare for California to start enforcing its sweeping privacy law next month, even though the state attorney general’s compliance rules haven’t been formalized.

NAI Statement on the Final Proposed Regulations for the CCPA

June 9, 2020

Last week, the California Office of the Attorney General (OAG) released final proposed regulations (Regulations) to implement the California Consumer Privacy Act (CCPA), drawing to an end a rulemaking process

Join Us for the NAI ‘Reach the Summit’ Virtual Event Series

June 2, 2020

Event 2: “NAI 2020 Compliance Review Priorities and Hot Topics” Thursday, June 4, 2020 2:00 – 3:00 PM EDT Register here. The NAI is about to embark on its 2020

California AG Moves Forward With Privacy Regulations

June 2, 2020

California Attorney General Xavier Becerra has finalized a set of proposed privacy regulations that would require web companies to honor requests by consumers to opt out of the sale of