Blog - Page 14 of 48 - The NAI: Network Advertising Initiative

Ad-Tech Group Warns Of Drawbacks In Potential CCPA Loophole

October 14, 2020

The self-regulatory group Network Advertising Initiative, which represents ad-tech companies, is warning advertisers and publishers against using an apparent loophole in California’s new privacy law.

Joint Industry Letter on CPRA

October 14, 2020

The undersigned trade associations, companies, and organizations collectively represent a broad cross-section of the California business community as well as the global marketplace spanning various industries including advertising and marketing, magazine publishing, Internet and online services, financial services, package delivery, cable and telecommunications, transportation, retail, utilities, real estate, insurance, entertainment, auto, technology, and others. Together,

Publishers and Brands Beware: Service Provider Approach to CCPA is Risky

October 13, 2020

Preparations for compliance with the California Consumer Privacy Act (CCPA) have been checkered with uncertainty ever since the law passed in 2018, with many questions still unanswered about how the CCPA and its implementing regulations will apply to the digital advertising ecosystem. One strategy for CCPA compliance that many businesses are exploring (or are already

Agencies, Brands and Publishers Beware: A Service Provider Approach To CCPA Is Risky

October 12, 2020

Uncertainty has clouded preparations for compliance with the California Consumer Privacy Act (CCPA) ever since the law passed in 2018. Even now, three months after enforcement began, there are many questions still unanswered about how the CCPA will apply to the digital advertising ecosystem.

Tamera Reynolds and Audrey Trainor Bring Data Privacy, Governance and Compliance Expertise to NAI Board

September 30, 2020

The NAI welcomes GroupM’s Tamera Reynolds and Audrey Trainor of MediaMath to the NAI Board of Directors. They join Dan Hegwood, Markus Ruhl, and Matthias Mattiesen as new board members in 2020. Tamera Reynolds is a Senior Partner and Associate General Counsel for the international media investment company, GroupM. Reynolds is responsible for strategic tech

Joint Ad Trade Letter on the Washington Privacy Act of 2021

September 30, 2020

On behalf of the digital advertising industry, thank you for the opportunity to provide comments on the Washington Privacy Act of 2021 draft legislation (“WPA”). As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country, from small businesses to household brands, advertising agencies, and technology providers. Our

Guidance for Members Working with Partners on Health Advertising

August 25, 2020

The NAI has been pleased with the positive response to its Guidance for NAI Members: Health Audience Segments (Guidance), and we continue to receive questions from member companies about the applicability of this document to various digital advertising products and scenarios. One of the questions the NAI has fielded on several occasions relates to how the Guidance

Ad Trade Response to Texas Privacy Council Survey

August 24, 2020

This initial comment is provided by the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI), and the Digital Advertising Alliance (DAA). As the council further considers its approach to data privacy, the trades look forward to

The CCPA can be enforced as of today – what does that mean, and where does it leave us?

July 1, 2020

Today is the first day that the California Attorney General (AG) is authorized to bring enforcement actions under the California Consumer Privacy Act (CCPA). It marks the start of what is likely to be an evolving process of privacy enforcement in California as the AG and the courts interpret the law for the first time,

Ad Trade Letter on HI HB 2572

June 29, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country including many businesses in Hawaii. These companies range from small businesses to household brands, advertising agencies, and technology providers. Our combined membership includes more than 2,500 companies, is responsible for more than 85 percent of the U.S.

IPhone Anti-Tracking Tech in Upcoming iOS 14 Reportedly Reduces The Amount of Free Apps: Why is That?

June 24, 2020

The ad industry group called Network Advertising Initiative’s chief executive Leigh Freund has stated that Apple’s decision to protect its users’ privacy will cause a drastic decrease in the amount of free App Store apps that get their income from ads.

Advertisers claim iPhone’s new anti-tracking tech will lead to ‘dramatic decrease’ in free apps

June 24, 2020

Best Practices: Non-Marketing Uses of Data

June 23, 2020

The NAI is proud to publish a new set of best practices, “Using Information Collected for Tailored Advertising or Ad Delivery and Reporting for Non-Marketing Purposes.” While the NAI Code addresses members’ activities regarding the collection of consumer data as it relates to Tailored Advertising or Ad Delivery and Reporting (ADR), this document provides members

Digital Group Urges Controls on Flow of Cellphone Data to Government

June 23, 2020

A national trade group representing the digital advertising industry has advised member companies to put stricter controls on consumer mobile-phone location data they provide to government units such as public health authorities and law-enforcement and intelligence agencies.

Apple To Require Apps To Seek Users’ Permission For Tracking

June 23, 2020

Apple’s upcoming operating system, iOS14, will offer new privacy features, including one that could make it harder for ad-tech companies to track users. With the new operating system, Apple will inform consumers when an app wants to track them for ad purposes, and will ask people to either allow or prohibit tracking by that app.