Blog - Page 13 of 47 - The NAI: Network Advertising Initiative

Joint Industry Letter on CPRA

October 14, 2020

The undersigned trade associations, companies, and organizations collectively represent a broad cross-section of the California business community as well as the global marketplace spanning various industries including advertising and marketing,

Publishers and Brands Beware: Service Provider Approach to CCPA is Risky

October 13, 2020

Preparations for compliance with the California Consumer Privacy Act (CCPA) have been checkered with uncertainty ever since the law passed in 2018, with many questions still unanswered about how the

Agencies, Brands and Publishers Beware: A Service Provider Approach To CCPA Is Risky

October 12, 2020

Uncertainty has clouded preparations for compliance with the California Consumer Privacy Act (CCPA) ever since the law passed in 2018. Even now, three months after enforcement began, there are many

Tamera Reynolds and Audrey Trainor Bring Data Privacy, Governance and Compliance Expertise to NAI Board

September 30, 2020

The NAI welcomes GroupM’s Tamera Reynolds and Audrey Trainor of MediaMath to the NAI Board of Directors. They join Dan Hegwood, Markus Ruhl, and Matthias Mattiesen as new board members

Joint Ad Trade Letter on the Washington Privacy Act of 2021

September 30, 2020

On behalf of the digital advertising industry, thank you for the opportunity to provide comments on the Washington Privacy Act of 2021 draft legislation (“WPA”). As the nation’s leading advertising

Guidance for Members Working with Partners on Health Advertising

August 25, 2020

The NAI has been pleased with the positive response to its Guidance for NAI Members: Health Audience Segments (Guidance), and we continue to receive questions from member companies about the applicability of

Ad Trade Response to Texas Privacy Council Survey

August 24, 2020

This initial comment is provided by the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), the

The CCPA can be enforced as of today – what does that mean, and where does it leave us?

July 1, 2020

Today is the first day that the California Attorney General (AG) is authorized to bring enforcement actions under the California Consumer Privacy Act (CCPA). It marks the start of what

Ad Trade Letter on HI HB 2572

June 29, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country including many businesses in Hawaii. These companies range from small businesses to

IPhone Anti-Tracking Tech in Upcoming iOS 14 Reportedly Reduces The Amount of Free Apps: Why is That?

June 24, 2020

The ad industry group called Network Advertising Initiative’s chief executive Leigh Freund has stated that Apple’s decision to protect its users’ privacy will cause a drastic decrease in the amount

Advertisers claim iPhone’s new anti-tracking tech will lead to ‘dramatic decrease’ in free apps

June 24, 2020

Best Practices: Non-Marketing Uses of Data

June 23, 2020

The NAI is proud to publish a new set of best practices, “Using Information Collected for Tailored Advertising or Ad Delivery and Reporting for Non-Marketing Purposes.” While the NAI Code

Digital Group Urges Controls on Flow of Cellphone Data to Government

June 23, 2020

A national trade group representing the digital advertising industry has advised member companies to put stricter controls on consumer mobile-phone location data they provide to government units such as public

Apple To Require Apps To Seek Users’ Permission For Tracking

June 23, 2020

Apple’s upcoming operating system, iOS14, will offer new privacy features, including one that could make it harder for ad-tech companies to track users. With the new operating system, Apple will

A Productive Spring for the NAI Compliance Team

June 18, 2020

The Network Advertising Initiative (NAI) compliance team has had a productive spring, publishing the 2019 Annual Report, commencing the 2020 compliance review process, as well as working with members and