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“Dark” and “Light” Patterns: When is a Nudge a Problem?

March 29, 2021
At a time when Americans are spending more time than ever on internet-connected devices, policymakers and regulators are assessing “dark patterns”: techniques associated with user interfaces (UIs) that intentionally mislead or manipulate users by obscuring, subverting or impairing consumer autonomy, decision-making, or choice. The challenging task in assessing a dark pattern is differentiating from a
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Benefits of Tailored Advertising

March 26, 2021
Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re proud to support tailored advertising, the free content it enables, and small business that rely upon it to reach audience segments.  See what we mean:
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Ad Trade Letter on Montana SB 242

March 24, 2021
On behalf of the advertising industry, we oppose Montana SB 242, and we offer the following comments summarizing our concerns with the proposed legislation. SB 242 would cause significant confusion and frustration for Montana consumers and businesses and would hinder vital uses of location data that serve important public interests to the benefit of Montanans.
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NAI Comments: Bringing Dark Patterns to Light: An FTC Workshop

March 16, 2021
At a time when Americans are spending more time than ever on connected devices, this discussionabout “dark patterns” is important and timely. While there are different definitions of this term, andeven various taxonomies to compare and contrast specific practices,1 dark patterns are generallydefined as techniques intentionally used to mislead or manipulate users, obscuring, subverting orimpairing
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Virginia CDPA: Stepchild of GDPR, Cousin of WPA, Second Cousin of CCPA

March 1, 2021
Less than two months into 2020, Virginia is poised to become the third state to enact a comprehensive consumer privacy bill, following California (twice) and Nevada. As of this writing, identical versions of the bill have been passed by the House and Senate, setting the Consumer Data Protection Act (CDPA) (SB 1392, HB 2307) up for a
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Joint Ad Trade Letter on Hawaii SB 1009

February 23, 2021
On behalf of the advertising industry, we provide the following comments on Hawaii SB 1009. While we support the legislature’s intent to provide Hawaiians with strong privacy protections, we oppose SB 1009 in its current form. The bill would place economic strain on Hawaii at a time when the state’s economy is already in the
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Joint Ad Trade Letter on OK HB 1602

February 23, 2021
On behalf of the advertising industry, we provide the following comments on HB 1602, the Oklahoma Computer Data Privacy Act (“OCDPA”). We and the companies we represent strongly believe consumers deserve meaningful privacy protections, but we are concerned that the extreme approach to privacy regulation taken by the OCDPA would severely restrict Oklahomans’ ability to
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Public Policy Leadership for Ad-Tech Companies

February 16, 2021
The Network Advertising Initiative (NAI) is the leading ad-tech industry association, helping member companies navigate the increasingly challenging legal and regulatory environment. The NAI’s advocacy program also promotes and protects the interests of advertising technology companies before federal and state policymakers, and the media.
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Privacy Manager Consumer Interface Represents a Milestone for Connected TVs

February 10, 2021
Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen privacy solution that consumers access through their TV settings menu and can use to make choices to control the collection and use of their household’s personal data. It is a milestone for privacy protection on
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Executive Summary of Ad Trade Letter Regarding North Dakota HB 1330

January 26, 2021
We are leading national advertising and marketing trade associations comprised of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI). We collectively represent thousands of companies across the country, from small businesses to household brands,
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Joint Ad Trade Letter on WA SB 5062 (Washington Privacy Act of 2021)

January 21, 2021
On behalf of the digital advertising industry, we provide comments on SB 5062, the Washington Privacy Act of 2021 (“WPA”). As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country, from small businesses to household brands, advertising agencies, and technology providers. Our combined membership includes more than
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