NAI Opt-Out for Email-Linked Digital Advertising is Live
June 29, 2021
Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising, and announcing the development of the industry’s first email-based consumer choice mechanism for Tailored Advertising. The NAI’s email-based consumer choice mechanism is now live on
NAI Imprecise Location Guidance
June 23, 2021
The main goal of this guidance is to provide clarity as to conditions under which location information is considered imprecise by the NAI Code. This guidance is based on feedback from the industry and the NAI’s own technical analysis, and is expected to apply to a majority of location-based practices in the marketplace today. The
Joint Ad Trade Letter on Colorado SB 21-190
June 1, 2021
On behalf of the advertising industry, we oppose Colorado SB 21-190 as currently drafted, and we offer these comments summarizing our concerns with the proposed legislation. We and the companies we represent, many of whom are headquartered or do substantial business in Colorado, strongly believe consumers deserve meaningful privacy protections supported by reasonable government policies.
Joint Ad Trade Letter on New York SB 6701
May 21, 2021
On behalf of the advertising industry, we oppose New York SB 6701, the “New York Privacy Act,” and we offer this letter to express our concerns about this overly restrictive legislation as well as the potential harms it presents to consumers and the New York economy.
Joint Ad Trade Letter on Alaska HB 159
April 28, 2021
On behalf of the advertising industry, we oppose Alaska HB 159. We and the companies we represent, many of whom do substantial business in Alaska, strongly believe consumers deserve meaningful privacy protections supported by reasonable government policies. However, HB 159 contains provisions that could hinder Alaskans’ access to valuable ad-supported online resources, impede their ability
Joint Ad Trade Letter on New Hampshire HB 384
April 28, 2021
On behalf of the advertising industry, we oppose New Hampshire HB 384, and we offer these detailed comments summarizing our concerns about this overly restrictive legislation.
NAI Publishes 2020 Annual Report
April 23, 2021
The Network Advertising Initiative (NAI) recently published its 2020 Annual Report, which provides us with an opportunity to reflect on an unprecedented year, as the pandemic slowed many industries, and recently announced changes to the Chrome browser and iOS 14, coupled with new state legislation, increased the urgency for the digital media and advertising industries to rethink many
Letter on Florida Bills
April 21, 2021
On behalf of the advertising industry, we oppose Florida SB 1734 and HB 969 (the “Bills”). We offer the following comments summarizing our concerns with the proposed legislation and ask the legislature not to move forward with the Bills. As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across
FINAL Joint Ad Trade Letter on Alaska HB 159 and SB 116
April 14, 2021
On behalf of the advertising industry, we oppose Alaska HB 159 and SB 116. We and the companies we represent, many of whom do substantial business in Alaska, strongly believe consumers deserve meaningful privacy protections supported by reasonable government policies. However, HB 159 and SB 116 contain provisions that could hinder Alaskans’ access to valuable
FINAL Joint Ad Trade Letter on Florida HB 969
April 14, 2021
On behalf of the advertising industry, we oppose Florida HB 969, and we offer the following comments summarizing our concerns with the proposed legislation and offering suggested amendments to the bill. Although we understand the House Commerce Committee is considering making changes to the bill through Committee Substitute 2, that amendment to HB 969 still
Joint Industry Letter on FL SB 1734 and HB 969
April 6, 2021
The undersigned trade associations, companies, and organizations collectively represent a broad cross-section of the United States business community spanning various industries, including advertising and marketing, mail delivery services, Internet and online services, financial services, ecommerce, surveys and research, software, technology, and others. Together, we include thousands of companies that do business in Florida, employ millions