Joint Ad Trade Letter on Colorado SB 21-190
June 1, 2021
On behalf of the advertising industry, we oppose Colorado SB 21-190 as currently drafted, and we offer these comments summarizing our concerns with the proposed legislation. We and the companies we represent, many of whom are headquartered or do substantial business in Colorado, strongly believe consumers deserve meaningful privacy protections supported by reasonable government policies.
Joint Ad Trade Letter on New York SB 6701
May 21, 2021
On behalf of the advertising industry, we oppose New York SB 6701, the “New York Privacy Act,” and we offer this letter to express our concerns about this overly restrictive legislation as well as the potential harms it presents to consumers and the New York economy.
Joint Ad Trade Letter on Alaska HB 159
April 28, 2021
On behalf of the advertising industry, we oppose Alaska HB 159. We and the companies we represent, many of whom do substantial business in Alaska, strongly believe consumers deserve meaningful privacy protections supported by reasonable government policies. However, HB 159 contains provisions that could hinder Alaskans’ access to valuable ad-supported online resources, impede their ability
Joint Ad Trade Letter on New Hampshire HB 384
April 28, 2021
On behalf of the advertising industry, we oppose New Hampshire HB 384, and we offer these detailed comments summarizing our concerns about this overly restrictive legislation.
NAI Publishes 2020 Annual Report
April 23, 2021
The Network Advertising Initiative (NAI) recently published its 2020 Annual Report, which provides us with an opportunity to reflect on an unprecedented year, as the pandemic slowed many industries, and recently announced changes to the Chrome browser and iOS 14, coupled with new state legislation, increased the urgency for the digital media and advertising industries to rethink many
Letter on Florida Bills
April 21, 2021
On behalf of the advertising industry, we oppose Florida SB 1734 and HB 969 (the “Bills”). We offer the following comments summarizing our concerns with the proposed legislation and ask the legislature not to move forward with the Bills. As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across
FINAL Joint Ad Trade Letter on Alaska HB 159 and SB 116
April 14, 2021
On behalf of the advertising industry, we oppose Alaska HB 159 and SB 116. We and the companies we represent, many of whom do substantial business in Alaska, strongly believe consumers deserve meaningful privacy protections supported by reasonable government policies. However, HB 159 and SB 116 contain provisions that could hinder Alaskans’ access to valuable
FINAL Joint Ad Trade Letter on Florida HB 969
April 14, 2021
On behalf of the advertising industry, we oppose Florida HB 969, and we offer the following comments summarizing our concerns with the proposed legislation and offering suggested amendments to the bill. Although we understand the House Commerce Committee is considering making changes to the bill through Committee Substitute 2, that amendment to HB 969 still
Joint Industry Letter on FL SB 1734 and HB 969
April 6, 2021
The undersigned trade associations, companies, and organizations collectively represent a broad cross-section of the United States business community spanning various industries, including advertising and marketing, mail delivery services, Internet and online services, financial services, ecommerce, surveys and research, software, technology, and others. Together, we include thousands of companies that do business in Florida, employ millions
“Dark” and “Light” Patterns: When is a Nudge a Problem?
March 29, 2021
At a time when Americans are spending more time than ever on internet-connected devices, policymakers and regulators are assessing “dark patterns”: techniques associated with user interfaces (UIs) that intentionally mislead or manipulate users by obscuring, subverting or impairing consumer autonomy, decision-making, or choice. The challenging task in assessing a dark pattern is differentiating from a
Contemplating a Duties-Based Privacy Framework to Protect Privacy in the United States
March 29, 2021
The future of privacy law and regulation in the United States could be shifting from the notice and consent regime to that of a duties-based framework. There is evidence that the notice and consent framework is not working for consumers, and with ever-growing technological capabilities, this problem will continue to grow in the future. The
Benefits of Tailored Advertising
March 26, 2021
Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re proud to support tailored advertising, the free content it enables, and small business that rely upon it to reach audience segments. See what we mean:
Ad Trade Letter on Montana SB 242
March 24, 2021
On behalf of the advertising industry, we oppose Montana SB 242, and we offer the following comments summarizing our concerns with the proposed legislation. SB 242 would cause significant confusion and frustration for Montana consumers and businesses and would hinder vital uses of location data that serve important public interests to the benefit of Montanans.
Joint Ad Trade Letter on Florida SB 1734
March 24, 2021
On behalf of the advertising industry, we oppose Florida SB 1734 in its current form, and we offer these comments summarizing our concerns and recommending key amendments to the proposed legislation.