Opt-In Consent Guidance
July 23, 2021
This document offers member companies further guidance on how to satisfy the 2020 Code updates, including examples for meeting the “clear and conspicuous notice” standard that is required for the
NAI Opt-Out for Email-Linked Digital Advertising is Live
June 29, 2021
Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,
NAI Imprecise Location Guidance
June 23, 2021
The main goal of this guidance is to provide clarity as to conditions under which location information is considered imprecise by the NAI Code. This guidance is based on feedback
Joint Ad Trade Letter on Colorado SB 21-190
June 1, 2021
On behalf of the advertising industry, we oppose Colorado SB 21-190 as currently drafted, and we offer these comments summarizing our concerns with the proposed legislation. We and the companies
Joint Ad Trade Letter on New York SB 6701
May 21, 2021
On behalf of the advertising industry, we oppose New York SB 6701, the “New York Privacy Act,” and we offer this letter to express our concerns about this overly restrictive
Joint Ad Trade Letter on Alaska HB 159
April 28, 2021
On behalf of the advertising industry, we oppose Alaska HB 159. We and the companies we represent, many of whom do substantial business in Alaska, strongly believe consumers deserve meaningful
Joint Ad Trade Letter on New Hampshire HB 384
April 28, 2021
On behalf of the advertising industry, we oppose New Hampshire HB 384, and we offer these detailed comments summarizing our concerns about this overly restrictive legislation.
NAI Publishes 2020 Annual Report
April 23, 2021
The Network Advertising Initiative (NAI) recently published its 2020 Annual Report, which provides us with an opportunity to reflect on an unprecedented year, as the pandemic slowed many industries, and recently announced changes