NAI Imprecise Location Guidance
June 23, 2021
The main goal of this guidance is to provide clarity as to conditions under which location information is considered imprecise by the NAI Code. This guidance is based on feedback
Joint Ad Trade Letter on Colorado SB 21-190
June 1, 2021
On behalf of the advertising industry, we oppose Colorado SB 21-190 as currently drafted, and we offer these comments summarizing our concerns with the proposed legislation. We and the companies
Joint Ad Trade Letter on New York SB 6701
May 21, 2021
On behalf of the advertising industry, we oppose New York SB 6701, the “New York Privacy Act,” and we offer this letter to express our concerns about this overly restrictive
Joint Ad Trade Letter on Alaska HB 159
April 28, 2021
On behalf of the advertising industry, we oppose Alaska HB 159. We and the companies we represent, many of whom do substantial business in Alaska, strongly believe consumers deserve meaningful
Joint Ad Trade Letter on New Hampshire HB 384
April 28, 2021
On behalf of the advertising industry, we oppose New Hampshire HB 384, and we offer these detailed comments summarizing our concerns about this overly restrictive legislation.
NAI Publishes 2020 Annual Report
April 23, 2021
The Network Advertising Initiative (NAI) recently published its 2020 Annual Report, which provides us with an opportunity to reflect on an unprecedented year, as the pandemic slowed many industries, and recently announced changes
Letter on Florida Bills
April 21, 2021
On behalf of the advertising industry, we oppose Florida SB 1734 and HB 969 (the “Bills”). We offer the following comments summarizing our concerns with the proposed legislation and ask
FINAL Joint Ad Trade Letter on Alaska HB 159 and SB 116
April 14, 2021
On behalf of the advertising industry, we oppose Alaska HB 159 and SB 116. We and the companies we represent, many of whom do substantial business in Alaska, strongly believe
FINAL Joint Ad Trade Letter on Florida HB 969
April 14, 2021
On behalf of the advertising industry, we oppose Florida HB 969, and we offer the following comments summarizing our concerns with the proposed legislation and offering suggested amendments to the
Joint Industry Letter on FL SB 1734 and HB 969
April 6, 2021
The undersigned trade associations, companies, and organizations collectively represent a broad cross-section of the United States business community spanning various industries, including advertising and marketing, mail delivery services, Internet and
“Dark” and “Light” Patterns: When is a Nudge a Problem?
March 29, 2021
At a time when Americans are spending more time than ever on internet-connected devices, policymakers and regulators are assessing “dark patterns”: techniques associated with user interfaces (UIs) that intentionally mislead
Contemplating a Duties-Based Privacy Framework to Protect Privacy in the United States
March 29, 2021
The future of privacy law and regulation in the United States could be shifting from the notice and consent regime to that of a duties-based framework. There is evidence that
Benefits of Tailored Advertising
March 26, 2021
Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re