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People on the Move: Jurgen Van Staden

Van Staden was instrumental in the development of guidance on member companies’ use of non-cookie technologies and the adaption of NAI’s opt-out tool. In his new role, he will advance NAI’s public policy agenda and head development of solutions to privacy challenges.

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The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.

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