NAI, DAA launch new version of consumer choice tools

The Network Advertising Initiative and Digital Advertising Alliance have together launched new versions of consumer choice tools for interest-based advertising. Changes to the “NAI tool and DAA tool include an enhanced user experience, the ability for companies to easily disclose to consumers their use of both cookie-based and non-cookie technologies for digital interest-based advertising … and controls for users to opt-out of such use,” a press release states. “The tool is the first to offer a technology-based opt-out for both cookie-based and non-cookie technologies,” said NAI President and CEO Leigh Freund. “The improvements in this tool provide increased transparency into emerging data practices, regardless of technology,” added DAA Executive Director Lou Mastria.