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Google’s New Privacy Policy Allows Ads to Follow You Everywhere

Google has become a leader in advertising since the company bought DoubleClick in 2007. Now Google targets advertising through what people search and websites they commonly visit. Google’s new privacy policy will allow Google to get even more specific with the ads that appear on your internet browser.

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The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.

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