Filter
Read the NAI Code
July 23, 2021
The NAI Code of Conduct is a set of self-regulatory principles that require NAI member companies to provide notice and choice with respect to Interest-Based Advertising (IBA), Cross-App Advertising (CAA), and
Opt-In Consent Guidance
July 23, 2021
This document offers member companies further guidance on how to satisfy the 2020 Code updates, including examples for meeting the “clear and conspicuous notice” standard that is required for the
NAI Opt-Out for Email-Linked Digital Advertising is Live
June 29, 2021
Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,
NAI Imprecise Location Guidance
June 23, 2021
The main goal of this guidance is to provide clarity as to conditions under which location information is considered imprecise by the NAI Code. This guidance is based on feedback