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How publishers can increase engagement through a data-driven approach

May 31, 2017
Publishers are missing a tremendous opportunity to engage with their audiences and, in the process, create a happy match for advertisers who will pay a premium price for improved results. They can leverage the expertise they’ve acquired over decades and combine it with proprietary data to create personalization that sends the right content to the
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NAI Releases New Cross-Device Guidance

May 22, 2017
The NAI is pleased to announce our newly finalized Guidance for NAI Members: Cross-Device Linking (Guidance).  The Guidance was formally released to the NAI membership on May 22, 2017 and goes into effect on June 19, 2017 after a brief implementation period. What to Know Now The Guidance formally brings the linking of devices for ad targeting purposes
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Sheila Millar to Speak at NAI Summit on Data Privacy

May 17, 2017
Sheila Millar will take part in a panel titled “Data Definitions Across the World and How Privacy Survives in a New World Order” at the Network Advertising Initiative’s (NAI) Summit in New York City on May 17, 2017. The panel will explore the differences in the approaches various international governments take to digital privacy, and
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Exponential Taps Offline Location Data via Partnership with Cuebiq

May 10, 2017
Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has partnered with Cuebiq, the largest provider of accurate and precise location data in the U.S. The partnership is twofold. First, it provides advertisers the ability to target users based on their offline and online activities by combining Cuebiq’s offline
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Five Takeaways from a Fireside Chat with FTC Acting Chairman Maureen Ohlhausen

April 26, 2017
On Wednesday, April 19, 2017 the International Association of Privacy Professionals (IAPP) hosted a fireside chat with Federal Trade Commission Acting Chairman Maureen Ohlhausen as part of their annual Global Privacy Summit in Washington, DC. The discussion, moderated by former Federal Trade Commission Commissioner Julie Brill, covered a number of areas of interest to NAI members. Outlined below
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Students, professors have mixed opinions on targeted advertising

April 24, 2017
Think back to the last time you browsed a social media site such as Facebook or Twitter. The ads these sites use will sometimes include a product you previously searched for on Google or looked at on Amazon.com. If you’ve used a computer anytime recently, odds are you’ve been subjected to targeted advertising. This type
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Hackers using pixel tracking to build data for better phishing practices

April 17, 2017
A technique used by marketers and advertisers to track web users and email recipients has been repurposed by cybercriminals and online spies as a way of discovering potential hacking targets, according to new security research. “We’ve seen a lot more use of this tactic recently as a probing or information-gathering tool,” by phishers and other
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Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

April 13, 2017
The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than
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New Choice Tools Available Now: What You Need to Know

April 12, 2017
We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now!  Rolled out jointly with the Digital Advertising Alliance (DAA), the tools (initially launched in beta) are the first to offer user choice for both cookie-based and non-cookie technologies for
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Self-Regulatory Organizations Launch New Version of IBA Choice Tool: Allows Opt-Out of Cookieless Tracking

April 6, 2017
Two self-regulatory organizations that promulgate transparency and choice standards for interest-based advertising (IBA) have created new beta versions of their consumer choice tools for setting preferences about digital advertising data collection and use. The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) tout that they are easier to use and give consumers more
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