Ad Groups Bash Apple’s New No-Tracking Settings
September 14, 2017
The major online ad organizations are urging Apple to retreat from its “unilateral and heavy-handed” decision to revise Safari’s privacy settings.
“Safari’s new ‘Intelligent Tracking Prevention’ would change the rules by which cookies are set and recognized by browsers,” the American Association of Advertising Agencies, American Advertising Federation, Association of National Advertisers, Data & Marketing Association, Interactive Advertising Bureau and Network Advertising Initiative write in a letter to Apple.