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Swoop Joins NAI, Bridging Patient Privacy and Health Outcomes

Swoop, the company driving better patient outcomes with its AI-generated digital audiences for the health industry, announced today it has become the newest member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising.

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The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.

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