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The NAI Releases 2012 Compliance Report

The Network Advertising Initiative (NAI) is the leading self-regulatory body governing “third parties” in the online advertising ecosystem. The NAI’s nearly 100 member companies engage in or support Online Behavioral Advertising (OBA, sometimes referred to as Interest-Based Advertising), and include ad networks, platforms, data aggregators, ad exchanges, creative optimization firms, and others. These diverse companies all commit to self-regulatory standards that establish and reward responsible business and data management practices