Blog - Page 33 of 47 - The NAI: Network Advertising Initiative

Is There A Conflict Of Interest Haunting Ghostery’s Business Model?

May 12, 2016

Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an awkward question for a company that wears

Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1,200/Year; 85% Prefer Ad-Supported Internet to Paid

May 11, 2016

Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a

Advertisers Warn Hill On FCC Broadband CPNI Item

May 10, 2016

In advance of the Senate Judiciary Committee hearing Wednesday (May 11) on the FCC’s proposed broadband privacy framework, advertising trade groups are telling them that the FCC has overstepped its

Signal Joins the Network Advertising Initiative (NAI)

May 4, 2016

FTC Guidance: Update Privacy Disclosures to Keep Pace with Advances in Online Tracking

May 2, 2016

Summit Summary: My Five Takeaways from the 2016 NAI Summit

April 28, 2016

I am pleased to report that our 2016 NAI Summit was a huge success! It was great to see so many of our members at our first West Coast Summit

Coalition of Ad Industry Orgs Asks for More Time to Review FCC Privacy Proposal

April 26, 2016

FTC Wants Piece of Set-Top Privacy Enforcement

April 22, 2016

Jessica Rich, the director of the Federal Trade Commission’s Bureau of Consumer Protection, has advised the FCC to require third-party navigation device providers to certify to consumers, as well as

Ad Industry Asks For More Time To Consider FCC’s Privacy Plan

April 21, 2016

A broad array of industry organizations is asking the Federal Communications Commission for two more months to respond to a proposal that would restrict Internet service providers’ ability to engage

Keeping Up with the Online Advertising Industry

April 16, 2016

Last week, I had the pleasure of sitting down for some Q&A with members of the Network Advertising Initiative (NAI), one of the leading self-regulatory organizations for the online, interest-based

PlaceIQ Joins Network Advertising Initiative

April 13, 2016

The NAI is made up of third-party digital advertising companies that audit various companies’ practices and technologies, as well as advocate for self-regulation in the industry. Many analysts have likened

Ad Roundup: Location, data key to platforms

April 13, 2016

In today’s advertising roundup: a new solution that should help salespeople better engage leads, and a localized platform joins the NAI. First, Altify has launched Altify Max, a platform set

NAI Report Finds 100% Compliance, ‘Glitches’ And Dysfunction Too

April 12, 2016

The Network Advertising Initiative (NAI), a self-regulatory organization set up to ensure that third-party digital advertising companies — ad networks, DSPs, DMPs, trading desks, etc. — comply with the industry’s

NAI Annual Compliance Report Published

April 11, 2016

The onset of spring brings two certainties: (1) the cherry blossoms blooming in Washington, DC, and (2) publication of the Network Advertising Initiative’s (NAI) Annual Compliance Report, which I am

The Status of Opt-In Consent Requirements

April 1, 2016

Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising,