Privacy Guru Pushes To Curb Broadband Providers
June 23, 2016
Influential privacy scholar Paul Ohm is urging the Federal Communications Commission to move forward with rules that would require broadband providers to obtain people’s opt-in consent before using data about their Web activity for ad purposes.
Verizon Users Want To Continue Privacy Battle With Turn In Court
June 16, 2016
Two New York residents who brought a privacy lawsuit against Turn are asking an appeals court to allow them to proceed with their case in court. In papers filed with the 9th Circuit Court of Appeals, New York residents Anthony Henson and William Cintron argue that U.S. District Court Judge Jeffrey White should not have
Location Insights Company Cuebiq Joins NAI; Earns Privacy Seal of Approval
June 15, 2016
Location intelligence company Cuebiq announced today that it has been accepted to become a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. All NAI members must meet stringent privacy requirements to become members of the organization. In order to join,
Guest Blog: FTC’S Approach to Defining PII Challenges NAI Code of Conduct
June 6, 2016
In April, I followed the advice of a former resident of my hometown to “Go west, young man,” and attended the 2016 NAI Summit in San Francisco. Little did I know that a quiet summit would erupt with fireworks when the FTC seemed to challenge the very foundation of the NAI Code of Conduct. There
Datonics Broadens Data Offering with Newly Launched B2B Data Segments
June 6, 2016
Leading online data marketplace Datonics further broadened its data offering with newly launched data segments for business-to-business (B2B) marketers seeking to reach target audiences in the business world. These new data packages accompany Datonics’ recently launched demographic data segments and its existing 500+ pre-packaged and unlimited number of custom keyword-derived segments, based on high-quality search,
ISPs Should Obtain Users’ Consent To Use ‘Content’ For Ad Targeting, FTC Says
June 1, 2016
Internet service providers should obtain consumers’ opt-in consent before using a broad array of information — including users’ search queries, email messages, social media posts, and titles of books read or movies viewed — for ad purposes, according to staff at the Federal Trade Commission. But the FTC also recommends that broadband providers need only
Delahunt for JetBlue, McGivern for Justice Action
May 20, 2016
SPOTTED at the Interactive Advertising Bureau’s 20th anniversary party last night at Brick & Mortar: Larry Duncan from Lockheed Martin, Stu Ingis from Venable, Dave Grimaldi from the Interactive Advertising Bureau, Shawn Donilon from NAB, Rachel Wolbers from TwinLogic, Dan Jaffe from ANA, Dick O’Brien from the 4As, Ed Desmond from the Toy Industry Association,
Verizon Fights Tough Broadband Privacy Proposal
May 12, 2016
Like other Internet service providers, Verizon is campaigning against proposed privacy regulations that would require ISPs to obtain consumers’ explicit permission before using data about their Web activity for ad purposes. Verizon takes the position that consumers’ opt-in consent should only be required for “the most sensitive use cases.”
Is There A Conflict Of Interest Haunting Ghostery’s Business Model?
May 12, 2016
Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an awkward question for a company that wears two seemingly different hats in the online ad industry. The first is as one of two primary privacy compliance technology providers powering the Digital Advertising
Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1,200/Year; 85% Prefer Ad-Supported Internet to Paid
May 11, 2016
Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content,
Advertisers Warn Hill On FCC Broadband CPNI Item
May 10, 2016
In advance of the Senate Judiciary Committee hearing Wednesday (May 11) on the FCC’s proposed broadband privacy framework, advertising trade groups are telling them that the FCC has overstepped its authority to the potential detriment of the economy and consumers The FCC has proposed new rules requiring consumers to opt in to allowing their customer