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Watchdogs To FCC: Don’t Water Down Privacy Proposal

September 9, 2016
The Federal Communications Commission should forge ahead with privacy rules that would restrict broadband carriers from engaging in online behavioral advertising, dozens of public interest groups argue in a new filing with the agency. The ACLU, Public Knowledge, Center for Digital Democracy, Electronic Frontier Foundation and 33 other advocacy groups are urging the FCC to
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SunStar Strategic Names Bruce Morris, Digital and Financial Media Specialist, to Advisory Board

September 1, 2016
Public relations and communications firm SunStar Strategic is pleased to announce the appointment of Bruce Morris to its Advisory Board. Morris will provide strategic counsel to the firm, particularly regarding digital media opportunities and client development services. His impressive tenure includes significant product, audience and revenue growth for financial services and technology media brands at
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FTC Chairwoman Tells Ad Networks: Respect Consumers’ Choices

August 25, 2016
This week, Federal Trade Commission Chairwoman Edith Ramirez offered some advice to online ad companies: Don’t track people who don’t want to be tracked. Speaking at the Technology Policy Institute Aspen Forum, Ramirez unequivocally told ad networks to respect consumers’ wishes — even when consumers don’t convey those wishes through the tools endorsed by the
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Cuebiq and MediaMath Enter Data Partnership

August 24, 2016
Location intelligence company Cuebiq has entered into a data partnership with MediaMath, a leading independent programmatic company. The partnership, enabled by LiveRamp, the leader in data connectivity and onboarding, gives MediaMath agency and brand clients the ability to offer geo-behavioral targeting solutions via Cuebiq’s AudienceQ offering.
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Network Advertising Initiative Touts New Member

August 3, 2016
MMW was recently briefed by the team at Factual, a neutral data company focusing on location data, about their new status as a member of the Network Advertising Initiative (NAI). The NAI, if you’re not familiar, is the leading self-regulatory association dedicated to “responsible data…
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Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools

August 3, 2016
Demand-Side Platform MediaMath is fully embedding Factual’s Geopulse Proximity into its TerminalOne Marketing Operating System. Following a two-year trend among programmatic ad tech players seeking to get more precise targeting between mobile and desktop channels, demand-side platform MediaMath is aligning itself with geo-data specialist Factual.
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Verizon-Yahoo deal piques privacy watchdogs’ concern

August 3, 2016
Verizon’s $4.8 billion bid to buy Yahoo’s internet properties is drawing scrutiny from Capitol Hill privacy hawks, who have long sought restrictions on how ISPs collect and use customer data, Tony and Alex report today. With Yahoo, Verizon is hoping to supercharge its advertising business, combining what it knows about its existing smartphone users with
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People on the Move: Jurgen Van Staden

August 2, 2016
Van Staden was instrumental in the development of guidance on member companies’ use of non-cookie technologies and the adaption of NAI’s opt-out tool. In his new role, he will advance NAI’s public policy agenda and head development of solutions to privacy challenges.
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People on the Move: Anthony Matyjaszewski

August 2, 2016
Matyjaszewski has been vital to the development and execution of NAI’s annual compliance reviews of member companies and management of new membership. His new responsibilities will be leading NAI’s compliance program and overseeing new membership development and on-boarding processes.
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Skyhook Joins the Network Advertising Initiative

July 28, 2016
Skyhook, the world’s leading independent location platform, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Skyhook joins NAI’s member roster, made up of the advertising technology leaders of more than 100 companies who are committed to furthering
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