Komendant leaves AHIP, Richardson joins APCO advisory board, Alston & Bird hires Leslie C. Overton
August 2, 2016
The Network Advertising Initiative, an ad tech self-regulatory organization, promoted Anthony Matyjaszewski, currently counsel and director of compliance, to vice president for compliance & member development, and Jurgen Van Staden, currently counsel and director of policy, to vice president for policy & technology.
People on the Move: Jurgen Van Staden
August 2, 2016
Van Staden was instrumental in the development of guidance on member companies’ use of non-cookie technologies and the adaption of NAI’s opt-out tool. In his new role, he will advance NAI’s public policy agenda and head development of solutions to privacy challenges.
People on the Move: Anthony Matyjaszewski
August 2, 2016
Matyjaszewski has been vital to the development and execution of NAI’s annual compliance reviews of member companies and management of new membership. His new responsibilities will be leading NAI’s compliance program and overseeing new membership development and on-boarding processes.
Skyhook Joins the Network Advertising Initiative
July 28, 2016
Skyhook, the world’s leading independent location platform, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Skyhook joins NAI’s member roster, made up of the advertising technology leaders of more than 100 companies who are committed to furthering
Factual Joins The Network Advertising Initiative
July 28, 2016
Factual, a location data company, announced that it is becoming a member of the Network Advertising Initiative (NAI) today. The NAI is a self-regulatory association dedicated to responsible data collection and its use in digital advertising. “The Internet as we know it is built on a foundation of data; without consumer trust and privacy safeguards,
It’s Time To Establish ‘Best Practices’ For Geo-Data And Privacy
July 28, 2016
Location data specialist Factual has become a member of the Network Advertising Initiative as the industry trade group aims to develop self-policing mechanisms for balancing marketer insights and consumer privacy.
Ubimo and Cuebiq Pioneer Fully-Integrated In-Store Traffic Conversion Reporting
July 26, 2016
Ubimo, the leading platform for real world mobile marketing, announces today at the Mobile Marketing Association CEO & CMO Summit a partnership with Cuebiq, a leader in mobile attribution and location intelligence. Through this partnership with Cuebiq, Ubimo will offer customers the first fully integrated, real-time visit conversion optimization within a single platform. Powered by
Hulu has joined this list of major platforms that ignore Do Not Track requests
July 22, 2016
Earlier this week, Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people’s browsers that, when enabled, ask that their browsing behavior not be tracked by a company, typically when not on that company’s site.
Cuebiq Brings Real-Time Footfall Attribution to Marketers; Partners with Leading DSPs and Agencies
July 21, 2016
Location intelligence company Cuebiq has formed strategic partnerships with leading industry DSPs and agencies for use of its real-time footfall attribution offering VisitQ for campaigns the companies are running for their brand clients. Cuebiq’s new VisitQ partnerships include: Adelphic, Amobee, Centro, Crisp, DataXu, Digilant, Moasis, StrikeAd by Sizmek, The Trade Desk, Tremor Video, Ubimo, and
Broadband Privacy Proposal Threatens To ‘Severely Burden’ Consumers, ANA Says
July 6, 2016
The Federal Communications Commission’s proposed broadband privacy rules may “severely burden” consumers by subjecting them to a deluge of requests to consent to online behavioral advertising. That’s according to the Association of National Advertisers, which this week filed a new round of comments criticizing the proposal. The potential rules, put forward earlier this year by
TapFwd Partners With Cuebiq to Bring Mobile-Specific Location Data to TapFwd’s Mobile-First Data Management Platform
June 28, 2016
TapFwd, the premier mobile-first data management platform, today announced a partnership with Cuebiq, a next generation location intelligence company. Starting this week, TapFwd will incorporate Cuebiq’s mobile-specific location data into its mobile-first audience profiles, further solidifying TapFwd’s position as the dominant platform for accessing and analyzing mobile data.