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Ad industry complains Apple Safari update is ‘unilateral and heavy-handed’ against tracking

September 14, 2017
Six ad industry organizations have crafted an open letter complaining about changes coming to Apple’s Safari browser, claiming that a new feature — “Intelligent Tracking Prevention” — will hurt both them and the public.The technology’s restrictions on cookies, including a 24-hour limit on ad retargeting, are “opaque and arbitrary” and could impact the “infrastructure of
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Apple Is Going to Sabotage the Internet, Says Advertisers

September 14, 2017
Safari 11 makes some major changes to how targeted advertising can work within the browser. The largest advertising organizations aren’t happy about that, and they’ve laid on some pretty thick rhetoric. In a letter obtained by Adweek, the advertisers claim Safari 11 will “sabotage the economic model for the Internet.” Sabotage the Internet? I have
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Ad Groups Bash Apple’s New No-Tracking Settings

September 14, 2017
The major online ad organizations are urging Apple to retreat from its “unilateral and heavy-handed” decision to revise Safari’s privacy settings.“Safari’s new ‘Intelligent Tracking Prevention’ would change the rules by which cookies are set and recognized by browsers,” the American Association of Advertising Agencies, American Advertising Federation, Association of National Advertisers, Data & Marketing Association,
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Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

September 14, 2017
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies.Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking.
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The Network Advertising Initiative (NAI): Protecting Consumer Privacy and Providing a Better Internet Experience

September 12, 2017
The Network Advertising Initiative (NAI) is an association of third-party digital advertising companies committed to protecting the privacy of consumers on the internet. It is a self-regulated organization that promotes best practices for data collection and use among its more than 100 member companies. Championing a robust set of standards and a strict code of
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Cuebiq Appoints Brad Piggott as SVP of Sales for the Central Region

August 22, 2017
Cuebiq, a leading location intelligence company with the largest, most accurate location database in the U.S., has expanded its sales operations to the Central region and appointed seasoned sales leader Brad Piggott as SVP of Sales for the region. In this newly created position, Piggott will work closely with the company’s Chief Revenue Officer, Michael
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Datonics Announces Integration with AppNexus’ Data Marketplace

August 17, 2017
Independent online data provider Datonics has been fully integrated into AppNexus’ Data Marketplace. The addition of Datonics data will allow marketers to better pinpoint audiences by incorporating Datonics’ proprietary search, purchase-intent, life-stage, demographic, and B2B data to their online marketing campaigns.
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NAI 2016 Annual Compliance Report FAQs

August 16, 2017
NAI 2016 Annual Compliance Report FAQs 1. What is the annual NAI compliance Report? The NAI and its members invest enormous resources towards working to ensure that consumer choices are honored and data privacy is respected through a rigorous compliance and robust enforcement process.  The report provides to the public the results of the NAI’s
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