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Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

September 14, 2017
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies.Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking.
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The Network Advertising Initiative (NAI): Protecting Consumer Privacy and Providing a Better Internet Experience

September 12, 2017
The Network Advertising Initiative (NAI) is an association of third-party digital advertising companies committed to protecting the privacy of consumers on the internet. It is a self-regulated organization that promotes best practices for data collection and use among its more than 100 member companies. Championing a robust set of standards and a strict code of
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Cuebiq Appoints Brad Piggott as SVP of Sales for the Central Region

August 22, 2017
Cuebiq, a leading location intelligence company with the largest, most accurate location database in the U.S., has expanded its sales operations to the Central region and appointed seasoned sales leader Brad Piggott as SVP of Sales for the region. In this newly created position, Piggott will work closely with the company’s Chief Revenue Officer, Michael
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Datonics Announces Integration with AppNexus’ Data Marketplace

August 17, 2017
Independent online data provider Datonics has been fully integrated into AppNexus’ Data Marketplace. The addition of Datonics data will allow marketers to better pinpoint audiences by incorporating Datonics’ proprietary search, purchase-intent, life-stage, demographic, and B2B data to their online marketing campaigns.
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NAI 2016 Annual Compliance Report FAQs

August 16, 2017
NAI 2016 Annual Compliance Report FAQs 1. What is the annual NAI compliance Report? The NAI and its members invest enormous resources towards working to ensure that consumer choices are honored and data privacy is respected through a rigorous compliance and robust enforcement process.  The report provides to the public the results of the NAI’s
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Dataxu Doubles Down On Agency Business With Key Hire

August 16, 2017
dataxu®, a leading software provider, today reinforced its commitment to its self-serve platform customers with the hiring of Peter Kosmala as its new Vice President of Platform Solutions. This key new hire is the latest in a string of recent advancements dataxu has invested in for its self-serve users, primarily comprised of agencies, which is
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Datonics CEO to Speak at Affiliate Summit East 2017

July 26, 2017
Online data company Datonics CEO Michael Benedek is hosting an Ask the Experts roundtable about cross-device attribution titled “Cross-Device Attribution Challenges for Affiliates” at the Affiliate Summit East 2017. The roundtable is taking place on Sunday, July 30, 2017 from 2 – 3 p.m.
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Network Advertising Initiative: 100+ AdTech Companies Self-Regulate Digital Advertising Standards for Responsible Consumer Data Collection

July 25, 2017
For nearly two decades, AdTech companies have been working together as part of the nonprofit, self-regulatory association Network Advertising Initiative (NAI) to develop approaches to online advertising that promote responsible data collection and use practices. The organization aims to build pragmatic strategies and standards that benefit all stakeholders — the publisher, the advertiser, and, most
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