Blog - Page 22 of 47 - The NAI: Network Advertising Initiative

Cuebiq Introduces New IoT Audiences, Giving Marketers Insight into IoT Device Usage Data

August 2, 2017

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the U.S., is introducing new IoT Audiences to help marketers capitalize on the wave of IoT

Datonics CEO to Speak at Affiliate Summit East 2017

July 26, 2017

Online data company Datonics CEO Michael Benedek is hosting an Ask the Experts roundtable about cross-device attribution titled “Cross-Device Attribution Challenges for Affiliates” at the Affiliate Summit East 2017. The

Network Advertising Initiative: 100+ AdTech Companies Self-Regulate Digital Advertising Standards for Responsible Consumer Data Collection

July 25, 2017

For nearly two decades, AdTech companies have been working together as part of the nonprofit, self-regulatory association Network Advertising Initiative (NAI) to develop approaches to online advertising that promote responsible

EU Update: Are you Ready for the Imminent Changes in Europe’s Data Protection Law?

July 20, 2017

Today’s blog post is dedicated to an update on privacy regulations that the European Union is planning to implement in less than a year that will have a significant impact

Choozle Launches New Giving Initiative, ChoozleCares Community Grant, to Give Back to Colorado Nonprofits

July 19, 2017

Choozle, an independent and self-service digital advertising platform, today announced their new giving initiative, ChoozleCares. ChoozleCares is a community grant program that will be provided to four Colorado nonprofits, for

Cuebiq Expands to West Coast with New Office and Team in San Francisco

July 12, 2017

Cuebiq, a next generation location intelligence company leveraging the largest database of accurate and precise location data in the U.S., is expanding its operations to the West Coast by opening

A deep dive into online-to-in-store attribution

June 22, 2017

Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees and more than one digital channel are

A Privacy Roadmap for Avoiding Big Risks with Big Data

June 8, 2017

Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

June 6, 2017

Cuebiq, the largest provider of accurate and precise location data in the U.S., today released its Footfall Attribution Benchmarks report, the industry’s first report analyzing footfall benchmarks, which help marketers

NAI Featured in DatingAdvice.com Article on Sensitive Data and Consumer Privacy

June 5, 2017

NAI was featured today on DatingAdvice.com in an article, The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent, that focuses on the role NAI plays

Google Chrome Will Automatically Block Annoying Ads

June 5, 2017

Google, a subsidiary of Alphabet Inc (NASDAQ:GOOG, NASDAQ:GOOGL), will start rolling out a new Chrome feature next year to block annoying ads. The new feature will automatically block certain ads

The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent

June 5, 2017

Founded in 2000, the Network Advertising Initiative (NAI) promotes the health of the online ecosystem by maintaining and enforcing high ethical standards for data collection and use for advertising online

2017 NAI Summit Summary: My Five Takeaways (plus a Sixth Bonus Takeaway)

June 2, 2017

By: Leigh Freund, President and CEO of NAI The 2017 NAI Summit was a great success! More than 120 NAI member company representatives joined us on May 14 at Chelsea

How publishers can increase engagement through a data-driven approach

May 31, 2017

Publishers are missing a tremendous opportunity to engage with their audiences and, in the process, create a happy match for advertisers who will pay a premium price for improved results.

NAI Releases New Cross-Device Guidance

May 22, 2017

The NAI is pleased to announce our newly finalized Guidance for NAI Members: Cross-Device Linking (Guidance). The Guidance was formally released to the NAI membership on May 22, 2017 and goes into effect