Blog - Page 17 of 47 - The NAI: Network Advertising Initiative

California’s new privacy law puts billions worth of personal data under protection

January 3, 2020

Whether or not you live in California, you’ve likely received something in your inbox about new privacy notices from one of the various companies you’ve interacted with, such as Lyft, Spotify and Hulu.

Update on the 2020 NAI Code

December 19, 2019

After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten

NAI Comment Letter: COPPA Rule Review

December 19, 2019

On behalf of the Network Advertising Initiative (NAI), thank you for providing the opportunity to revisit the crucial priority of protecting children on the internet. NAI submits these comments in

NAI’s 2020 Code Effective January 1 Along with CCPA

December 19, 2019

The Network Advertising Initiative, which provides guidance to advertisers who engage in personalized advertising, updated its Code of Conduct (2020 Code) earlier this year to address, inter alia, data collected offline

This Actually Was Kind of the Year of Privacy, and Other Thoughts

December 19, 2019

After nearly a year of little movement, Congress made major moves towards public drafts of bills to create a federal law on consumer data and privacy protection. This week ACT

DAA Begins Onboarding Companies to Use CCPA Opt-Out Tools

December 18, 2019

The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools. The

DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools

December 18, 2019

The Digital Advertising Alliance (DAA) is now rolling out “onboarding” for companies seeking to use its California Consumer Privacy Act (CCPA) opt-out tools. The DAA previously announced the initiative last month;

NAI’s 2020 Code Effective January 1 Along with CCPA

December 17, 2019

The Network Advertising Initiative, which provides guidance to advertisers who engage in personalized advertising, updated its Code of Conduct (2020 Code) earlier this year to address, inter alia, data collected offline

Privacy for America Sends Letter to Congressional Leadership

December 12, 2019

Back when Privacy for America (PFA) – an ad industry group comprising the 4A’s, the Association of National Advertisers, the Digital Advertising Alliance, the Interactive Advertising Bureau, the Network Advertising

NAI establishes guidelines for opt-in consent in apps

December 11, 2019

Ad Industry Asks California To Scrap ‘Extralegal’ Do-Not-Track Mandate

December 10, 2019

The ad industry is urging California’s attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that consumers can send through their browsers.

Ad Industry Coalition Offers Detailed Framework for Federal Privacy Law

December 7, 2019

Privacy for America is putting its hat in the ring with a proposal of what a federal privacy law could look like. Among other things, the proposal would increase oversight

Ad Regulator Issues Guidance on Consent for Data Sharing

December 4, 2019

NAI Issues New Guidance for Consumer Consent

December 2, 2019

The self-regulatory group Network Advertising Initiative has issued guidance that expands on new requirements in its updated privacy code, including the mandate to obtain consumers’ opt-in consent before collecting or using “sensitive”

NAI Analysis – CCPA Sales

November 1, 2019

Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis