Blog - Page 17 of 48 - The NAI: Network Advertising Initiative

Citing COVID-19, Trade Groups Ask California’s Attorney General To Delay Data Privacy Enforcement

March 19, 2020

As companies around the world deal with the COVID-19 crisis, dozens of trade organizations across multiple industries want California’s attorney general to delay enforcing the state’s new data privacy law until 2021.

Ad Trade Testimony on Hawaii HB 2572

March 16, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country including businesses in Hawaii, from small businesses to household brands, advertising agencies, and technology providers. Our combined membership includes more than 2,500 companies, is responsible for more than 85 percent of the U.S. advertising spend and drives

NAI Releases Updated Imprecise Location Guidance

March 5, 2020

In the last six months, the NAI has released new Health Targeting Guidance and new Guidance on Opt-in Consent. These activities reflect the flexibility of the NAI’s self-regulatory program to adapt quickly to meet the evolution of technology and business practices, as well as consumer expectations, and to reflect the goals of policymakers and other stakeholders. Today, the

Facebook has a prescription: More pharmaceutical ads

March 4, 2020

Jordan Lemasters keeps seeing ads in his Facebook app for an attention-deficit/hyperactivity disorder drug called Vyvanse. When the Chicago-based audio branding consultant recently clicked on the ad’s drop-down menu and selected “Why Am I Seeing This Ad,” a pop-up said it was because of his age range, because he lives in the United States and

NAI Comment Letter: COPPA Rule Review

February 25, 2020

Ad trade/ NAI Letter to Hawaii

February 24, 2020

Washington Privacy Proposal Will Spur ‘Frivolous Litigation,’ Ad Industry Warns

February 11, 2020

A proposed privacy bill in Washington state could “unleash a flood of frivolous litigation,” the major ad industry groups said Tuesday. The Washington Privacy Act, unveiled last month in the state Senate, would give residents new rights to control data about themselves. The proposed bill would specifically empower consumers to access, delete and correct data

Ad Trade Letter regarding WA 2742

February 2, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We write to express our deep concerns with HB 2742, as the bill, in its current form, could cause significant damage to Washington’s economic competitiveness and innovation

Ad industry request delay on CCPA enforcement

January 30, 2020

The California Consumer Privacy Act (CCPA) is in effect and set to be enforced from July 1 onward. However, companies have expressed concern they won’t be ready to meet regulatory scrutiny in just five months.

The NAI Continues to Lead Industry in Health Privacy with Publication of New Health Targeting Guidance

January 29, 2020

The NAI is opening what promises to be a busy year with new guidance on health-related ad targeting. The NAI has long imposed and enforced restrictions on the use of Sensitive Data for Tailored Advertising with the understanding that while targeted ads help to fund a robust and diverse Internet and provide users with relevant ads,

Ad Trade Letter requesting enforcement of CCPA

January 29, 2020

As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands across every segment of the advertising industry, including a significant number of California businesses. Our members engage in responsible data collection and use that substantially benefits consumers and the economy, and we strongly support

Ad industry calls for delayed enforcement of CCPA

January 29, 2020

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of the California Consumer Protection Act (CCPA) by six months so companies have more time to comply with the law.

Powerful ad groups ask California to delay its landmark online privacy law

January 29, 2020

The advertising industry’s most powerful trade associations are sending a joint letter Wednesday morning to California Attorney General Xavier Becerra, asking to delay the office’s enforcement of the California Consumer Protection Act, or CCPA.

Ad Groups Seek Delay of California Privacy Law

January 29, 2020

Ad Industry Seeks to Delay New California Data Privacy Law

January 29, 2020

Some of the advertising industry’s biggest trade associations are asking California’s attorney general to delay enforcement of the state’s new privacy law. Starting Jan. 1, the California Consumer Privacy Act required most companies with websites and customers in the state to implement new data collection standards — though those more stringent rules won’t be enforced