Blog - Page 17 of 47 - The NAI: Network Advertising Initiative

NAI’s 2020 Code Effective January 1 Along with CCPA

December 19, 2019

The Network Advertising Initiative, which provides guidance to advertisers who engage in personalized advertising, updated its Code of Conduct (2020 Code) earlier this year to address, inter alia, data collected offline

This Actually Was Kind of the Year of Privacy, and Other Thoughts

December 19, 2019

After nearly a year of little movement, Congress made major moves towards public drafts of bills to create a federal law on consumer data and privacy protection. This week ACT

DAA Begins Onboarding Companies to Use CCPA Opt-Out Tools

December 18, 2019

The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools. The

DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools

December 18, 2019

The Digital Advertising Alliance (DAA) is now rolling out “onboarding” for companies seeking to use its California Consumer Privacy Act (CCPA) opt-out tools. The DAA previously announced the initiative last month;

NAI’s 2020 Code Effective January 1 Along with CCPA

December 17, 2019

The Network Advertising Initiative, which provides guidance to advertisers who engage in personalized advertising, updated its Code of Conduct (2020 Code) earlier this year to address, inter alia, data collected offline

Privacy for America Sends Letter to Congressional Leadership

December 12, 2019

Back when Privacy for America (PFA) – an ad industry group comprising the 4A’s, the Association of National Advertisers, the Digital Advertising Alliance, the Interactive Advertising Bureau, the Network Advertising

NAI establishes guidelines for opt-in consent in apps

December 11, 2019

Ad Industry Asks California To Scrap ‘Extralegal’ Do-Not-Track Mandate

December 10, 2019

The ad industry is urging California’s attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that consumers can send through their browsers.

Ad Industry Coalition Offers Detailed Framework for Federal Privacy Law

December 7, 2019

Privacy for America is putting its hat in the ring with a proposal of what a federal privacy law could look like. Among other things, the proposal would increase oversight

Ad Regulator Issues Guidance on Consent for Data Sharing

December 4, 2019

NAI Issues New Guidance for Consumer Consent

December 2, 2019

The self-regulatory group Network Advertising Initiative has issued guidance that expands on new requirements in its updated privacy code, including the mandate to obtain consumers’ opt-in consent before collecting or using “sensitive”

NAI Analysis – CCPA Sales

November 1, 2019

Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis

Update on Viewed Content Advertising

October 29, 2019

The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered

Audience-Matched Advertising Opt Out Member Guidance

October 23, 2019

The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and

NAI Consumer Survey on Privacy and Digital Advertising

October 22, 2019

The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy. The survey results feature three key findings: Consumers have significant