Washington Privacy Proposal Will Spur ‘Frivolous Litigation,’ Ad Industry Warns
February 11, 2020
A proposed privacy bill in Washington state could “unleash a flood of frivolous litigation,” the major ad industry groups said Tuesday. The Washington Privacy Act, unveiled last month in the state Senate, would give residents new rights to control data about themselves. The proposed bill would specifically empower consumers to access, delete and correct data
Ad Trade Letter regarding WA 2742
February 2, 2020
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We write to express our deep concerns with HB 2742, as the bill, in its current form, could cause significant damage to Washington’s economic competitiveness and innovation
Ad industry request delay on CCPA enforcement
January 30, 2020
The California Consumer Privacy Act (CCPA) is in effect and set to be enforced from July 1 onward. However, companies have expressed concern they won’t be ready to meet regulatory scrutiny in just five months.
The NAI Continues to Lead Industry in Health Privacy with Publication of New Health Targeting Guidance
January 29, 2020
The NAI is opening what promises to be a busy year with new guidance on health-related ad targeting. The NAI has long imposed and enforced restrictions on the use of Sensitive Data for Tailored Advertising with the understanding that while targeted ads help to fund a robust and diverse Internet and provide users with relevant ads,
Ad Trade Letter requesting enforcement of CCPA
January 29, 2020
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands across every segment of the advertising industry, including a significant number of California businesses. Our members engage in responsible data collection and use that substantially benefits consumers and the economy, and we strongly support
Ad industry calls for delayed enforcement of CCPA
January 29, 2020
Five major advertising trade bodies are asking California’s attorney general to delay enforcement of the California Consumer Protection Act (CCPA) by six months so companies have more time to comply with the law.
Powerful ad groups ask California to delay its landmark online privacy law
January 29, 2020
The advertising industry’s most powerful trade associations are sending a joint letter Wednesday morning to California Attorney General Xavier Becerra, asking to delay the office’s enforcement of the California Consumer Protection Act, or CCPA.
Ad Industry Seeks to Delay New California Data Privacy Law
January 29, 2020
Some of the advertising industry’s biggest trade associations are asking California’s attorney general to delay enforcement of the state’s new privacy law. Starting Jan. 1, the California Consumer Privacy Act required most companies with websites and customers in the state to implement new data collection standards — though those more stringent rules won’t be enforced
Why this year’s Data Privacy Day matters
January 28, 2020
This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in the everyday data value exchange.
Google Called Out ANA and 4A’s after saying it will phase out cookies
January 16, 2020
The Association of National Advertisers and the American Association of Advertising Agencies wrote an open letter calling out Google following its decision to remove third-party trackers from its popular Chrome browser by 2022.
Swoop Joins NAI, Bridging Patient Privacy and Health Outcomes
January 14, 2020
Swoop, the company driving better patient outcomes with its AI-generated digital audiences for the health industry, announced today it has become the newest member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising.
California’s new privacy law puts billions worth of personal data under protection
January 3, 2020
Whether or not you live in California, you’ve likely received something in your inbox about new privacy notices from one of the various companies you’ve interacted with, such as Lyft, Spotify and Hulu.
Update on the 2020 NAI Code
December 19, 2019
After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten days, on January 1st, 2020, placing a number of new requirements in the areas of Tailored Advertising and Ad Delivery and Reporting on NAI members.