NAI 2019 Annual Review: Members Are Complying with Code of Conduct

The Network Advertising Initiative (NAI) released its latest Annual Report, highlighting its major initiatives and outlining the work of the compliance team during the 2019 compliance season. The Report revealed

Join Us for the NAI ‘Reach the Summit’ Virtual Event Series

Event 2: “NAI 2020 Compliance Review Priorities and Hot Topics” Thursday, June 4, 2020  2:00 – 3:00 PM EDT  Register here.  The NAI is about to embark on its 2020

NAI Letter to Rep. Schiff Regarding Ad Blocking on News Sites

On behalf of the Network Advertising Initiative (NAI) and our members, thank you for your recent inquiry about digital advertising practices during the COVID-19 pandemic and the potential negative effects

NAI Summary of CPRA

This summary represents the NAI’s preliminary analysis of the changes to the CCPA proposed by the CPRA ballot initiative. This summary is intended only to highlight proposed changes of particular

Clarifying Transparency Requirements in Guidance for NAI Members

In January, the NAI published its Guidance for NAI Members: Health Audience Segments (Guidance). Since then, the NAI has received positive feedback from members and from outside sources. We are

Political File Requirements- Presentation by Perkins Coie

NAI Code Provides Foundation for Using Data to Fight Coronavirus While Protecting Privacy

In testimony submitted today to the Senate Commerce, Science, and Transportation Committee, Network Advertising Initiative (NAI) President and CEO Leigh Freund highlighted the NAI Code of Conduct as a foundational

NAI Comment Letter – CCPA Second Set of Modified Regulations

The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of

NAI Releases Updated Imprecise Location Guidance

In the last six months, the NAI has released new Health Targeting Guidance and new Guidance on Opt-in Consent. These activities reflect the flexibility of the NAI’s self-regulatory program to adapt quickly to

NAI Comment Letter: COPPA Rule Review

The NAI Continues to Lead Industry in Health Privacy with Publication of New Health Targeting Guidance

The NAI is opening what promises to be a busy year with new guidance on health-related ad targeting. The NAI has long imposed and enforced restrictions on the use of Sensitive

NAI Responds to Google Announcement About Chrome’s Support for Third-Party Cookies

In response to Google’s announcement Building a more private web: A path towards making third party cookies obsolete, NAI President and CEO, Leigh Freund, offered the following statement.

Update on the 2020 NAI Code

After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten

NAI Comment Letter: COPPA Rule Review

On behalf of the Network Advertising Initiative (NAI), thank you for providing the opportunity to revisit the crucial priority of protecting children on the internet. NAI submits these comments in

Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All Americans

Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that

NAI Establishes Detailed Requirements for Obtaining Opt-in Consent in Consumer Apps

The Network Advertising Initiative (NAI) today released a new Guidance document establishing detailed requirements for NAI members and their partners regarding Opt-In Consent for Precise Location Information and other sensitive

NAI Analysis – CCPA Sales

Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis

Update on Viewed Content Advertising

The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered