NAI Bans Behavioral Targeting of Users Under 16
May 14, 2019
The self-regulatory group Network Advertising Initiative has issued a new privacy code that prohibits ad-tech companies and other members from sending behaviorally targeted ads to anyone younger than 16.
That provision is included in the organization’s revised code of conduct, unveiled Tuesday and slated to take effect in 2020. The prior code prohibited members from using behavioral targeting techniques to serve ads to people younger than 13.
