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Joint Ad Trade Letter on Hawaii SB 1009

On behalf of the advertising industry, we provide the following comments on Hawaii SB 1009. While we support the legislature’s intent to provide Hawaiians with strong privacy protections, we oppose SB 1009 in its current form. The bill would place economic strain on Hawaii at a time when the state’s economy is already in the midst of difficult circumstances. We caution the state legislature against enacting legislation that would detrimentally impact Hawaiians and the economy, particularly during the public health crisis presented by COVID-19 and the economic uncertainty facing the country at this time.

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