Google Chrome Will Automatically Block Annoying Ads
June 5, 2017
Google, a subsidiary of Alphabet Inc (NASDAQ:GOOG, NASDAQ:GOOGL), will start rolling out a new Chrome feature next year to block annoying ads. The new feature will automatically block certain ads by filtering ads that have been deemed “unacceptable” by the Coalition for Better Ads, according to a report from Business Insider. Based on research involving more than 25,000 consumers, the Coalition for Better Ads has developed ads standards for desktop web and mobile web for North America and Europe.
