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Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools

Demand-Side Platform MediaMath is fully embedding Factual’s Geopulse Proximity into its TerminalOne Marketing Operating System. Following a two-year trend among programmatic ad tech players seeking to get more precise targeting between mobile and desktop channels, demand-side platform MediaMath is aligning itself with geo-data specialist Factual.

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