Exponential Taps Offline Location Data via Partnership with Cuebiq
Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has partnered with Cuebiq, the largest provider of accurate and precise location data in the U.S. The partnership is twofold. First, it provides advertisers the ability to target users based on their offline and online activities by combining Cuebiq’s offline location-based audience profiles with Exponential’s online interest-based audiences. Second, it allows advertisers to measure campaign effectiveness by using Cuebiq’s attribution capabilities.