DAA Mobile Privacy Rules Require Opt-In Consent For Address Books, Geolocation

The self-regulatory group Network Advertising Initiative, which represents ad-tech companies, is warning advertisers and publishers against using an apparent loophole in California’s new privacy law.

A national trade group representing the digital advertising industry has advised member companies to put stricter controls on consumer mobile-phone location data they provide to government units such as public

The ad industry group called Network Advertising Initiative’s chief executive Leigh Freund has stated that Apple’s decision to protect its users’ privacy will cause a drastic decrease in the amount