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NAI Comments on Proposed Regulation Under the CPRA

August 24, 2022
The NAI comments call on the California Privacy Protection Agency to amend their proposed regulations regarding the use of Opt-out Preference Signals, which could be used to unfairly disadvantage businesses across the ecosystem if not deployed effectively. The NAI urged that these Signals clearly represent consumer intent (and not be turned on by default) and that
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NAI Members and Digital Advertising Companies Should Take Note of FTC Warning on Sensitive Data, Particularly Claims of “Anonymization”

July 29, 2022
On July 11, 2022, the Federal Trade Commission (“FTC”) published an important blog post that serves as a public warning to the industry, reiterating its commitment to “fully enforcing the law against illegal use and sharing of highly sensitive data,” noting that “[c]ompanies that make false claims about anonymization can expect to hear from the
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Prepared Remarks for CPA Pre-Rulemaking Listening Session

June 28, 2022
The NAI’s Vice President of Public Policy, David LeDuc, delivered remarks at a Colorado Privacy Act pre-rulemaking listening session held by the Colorado Attorney General’s Office. We emphasized the importance of collaboration with other state enforcement agencies to ensure that new requirements are harmonized with those of other states to the greatest extent possible, and
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NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership

June 23, 2022
The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq, Foursquare and Precisely PlaceIQ as the initial members agreeing to make this higher-level commitment to privacy for consumer’s location data. The Enhanced Standards create restrictions
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NAI Preliminary Comments on Proposed Rulemaking under the Colorado Privacy Act

June 22, 2022
The NAI submitted comments to the Office of the Attorney General (OAG) in Colorado on proposed rulemaking under the Colorado Privacy Act. The NAI supports the OAG in its principle-guided rulemaking approach outlined in its April preliminary rulemaking document, including harmonizing, encouraging innovation, clarifying ambiguities, and streamlining compliance. We appreciate the opportunity to provide commentary
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NAI Comments to NTIA on Competition in Mobile App Ecosystem

June 9, 2022
In comments to the NTIA on the Report on Competition in the Mobile App Ecosystem, the NAI recommended a balanced approach to privacy and competition, focused on eliminating harmful or unexpected outcomes from data use and collection. Laws and regulations for robust app market competition shouldn’t carve out exceptions for the dominant app marketplaces to
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Best Practices for User Choice and Transparency

May 10, 2022
This Resource, developed by NAI legal and policy staff in consultation with representatives from member companies, is intended to help member companies better understand the practice of dark patterns and to implement the highlighted best practices to avoid them. This Resource has a threefold purpose: to explain consumer choice and transparency obligations under the NAI
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Prepared Remarks for CPPA Stakeholder Session

May 6, 2022
The NAI’s VP of Public Policy, David LeDuc, joined the CPPA for a stakeholder session prior to the development of draft implementing regulations for the CPRA. We urged the CPPA to collaborate with other state enforcement agencies to ensure that new requirements are harmonized with those of other states to the greatest extent possible, and
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Getting to Know the Latest State Consumer Privacy Law: Key Takeaways for the Digital Advertising Industry

David LeDuc and Meaghan Donahue
March 25, 2022
By David LeDuc, Vice President, Public Policy, and Meaghan M. Donahue, Counsel, Compliance & Policy On March 24, 2022, Utah Governor Spencer J. Cox signed the Utah Consumer Privacy Act (“UCPA”) (S.B. 227), making The Beehive State the fourth  to pass a comprehensive privacy law, following California (“CCPA” & “CPRA”), Virginia (“VCDPA”), and Colorado (“CPA”). The
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FTC Commissioner Noah Phillips on the Outlook for Privacy and Digital Ads

February 14, 2022
FTC Commissioner Noah Phillips joined NAI members, staff, and industry stakeholders on December 8, 2021 for a conversation on the outlook for privacy and digital advertising. Commissioner Phillips was joined by Professor James Cooper, the Director of the Program on Economics and Privacy at George Mason University, for a one-on-one conversation on where the FTC
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NAI Regulatory Summary and Analysis: Statement of the Federal Trade Commission on Breaches by Health Apps and Other Connected Devices

February 4, 2022
The NAI has published a Regulatory Summary and Analysis in response to the FTC’s September 2021 Policy Statement on the Health Breach Notification Rule, and its recent guidance updated in January 2022. In September 2021, the Federal Trade Commission issued a Policy Statement that is intended to clarify the scope of the FTC’s Health Breach
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