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Ad industry “deeply concerned” about Safari’s new ad-tracking restrictions

September 16, 2017

Apple’s latest operating systems for the Mac and iPhone will soon be rolling out, and with that comes new restrictions on ad-tracking in the Safari browser.Adding a 24-hour limit on ad targeting cookies is good for privacy under Apple’s new “Intelligent Tracking Prevention” feature. But if you’re an advertiser, the macOS High Sierra and iOS

Advertising Groups Ask Apple to ‘Rethink’ New Cookie Tracking Standards in Safari 11

September 15, 2017

In the upcoming version of Safari 11 on macOS High Sierra, Apple will implement a new “Intelligent Tracking Prevention” feature that builds upon Safari’s default blocking of third-party cookies. ITP will greatly limit advertiser reach by placing new safeguards into Safari that use machine learning to suppress cross-site tracking and purge ad retargeting data after

Ad industry complains Apple Safari update is ‘unilateral and heavy-handed’ against tracking

September 14, 2017

Six ad industry organizations have crafted an open letter complaining about changes coming to Apple’s Safari browser, claiming that a new feature — “Intelligent Tracking Prevention” — will hurt both them and the public.The technology’s restrictions on cookies, including a 24-hour limit on ad retargeting, are “opaque and arbitrary” and could impact the “infrastructure of

Apple Is Going to Sabotage the Internet, Says Advertisers

September 14, 2017

Safari 11 makes some major changes to how targeted advertising can work within the browser. The largest advertising organizations aren’t happy about that, and they’ve laid on some pretty thick rhetoric. In a letter obtained by Adweek, the advertisers claim Safari 11 will “sabotage the economic model for the Internet.” Sabotage the Internet? I have

Ad Groups Bash Apple’s New No-Tracking Settings

September 14, 2017

The major online ad organizations are urging Apple to retreat from its “unilateral and heavy-handed” decision to revise Safari’s privacy settings.“Safari’s new ‘Intelligent Tracking Prevention’ would change the rules by which cookies are set and recognized by browsers,” the American Association of Advertising Agencies, American Advertising Federation, Association of National Advertisers, Data & Marketing Association,

Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

September 14, 2017

Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies.Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking.

Ad Groups send an Open Letter to Apple Objecting to the new “Intelligent tracking prevention” Setting in Safari

September 14, 2017

One of the little known features coming to macOS High Sierra and iOS 11 is called “Intelligent tracking prevention” that is reportedly made possible due to Apple’s greater use of machine learning in the updated version of Safari. Apple’s SVP of Software Engineering made this feature known during the WWDC conference held back in June.

Apple’s Move To Kill Cookies Brings Plea From Six Major Trade Associations

September 14, 2017

Advertisers are furious with Apple for new tracking restrictions in Safari 11

September 14, 2017

A group of digital advertising and marketing organizations has come together today to condemn Apple for what the coalition says is a “unilateral and heavy-handed approach” to user privacy on Mac. The group fears that Apple, which has started taking more extreme measures to reduce ad tracking on both the mobile and now desktop versions

Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser

September 14, 2017

The biggest advertising organizations say Apple will “sabotage” the current economic model of the internet with plans to integrate cookie-blocking technology into the new version of Safari.

The Network Advertising Initiative (NAI): Protecting Consumer Privacy and Providing a Better Internet Experience

September 12, 2017

The Network Advertising Initiative (NAI) is an association of third-party digital advertising companies committed to protecting the privacy of consumers on the internet. It is a self-regulated organization that promotes best practices for data collection and use among its more than 100 member companies. Championing a robust set of standards and a strict code of

Will Advanced TV Force Innovation In Law And Regulation?

August 28, 2017

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Andy Dale, VP, legal and data protection officer at dataxu.

Cuebiq Appoints Brad Piggott as SVP of Sales for the Central Region

August 22, 2017

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the U.S., has expanded its sales operations to the Central region and appointed seasoned sales leader Brad Piggott as SVP of Sales for the region. In this newly created position, Piggott will work closely with the company’s Chief Revenue Officer, Michael

Dataxu Appoints Peter Kosmala To New Position: VP, Platform Solutions

August 21, 2017

Self-serve platform dataxu said it named Peter Kosmala to the newly created role of vice president of platform solutions. Kosmala is tasked with growing the company’s self-serve business, which targets agency customers. He’ll report to Ed Montes, chief revenue officer.

Datonics Announces Integration with AppNexus’ Data Marketplace

August 17, 2017

Independent online data provider Datonics has been fully integrated into AppNexus’ Data Marketplace. The addition of Datonics data will allow marketers to better pinpoint audiences by incorporating Datonics’ proprietary search, purchase-intent, life-stage, demographic, and B2B data to their online marketing campaigns.