admin, Author at The NAI: Network Advertising Initiative

iOS 11 rolls out today with Safari anti-tracking: Here’s why advertisers hate it

September 19, 2017

Apple is rolling out iOS 11 and macOS High Sierra today, bringing with them a new cookie anti-tracking feature in Safari that advertising groups say will “sabotage the economic model

Robust Self-Regulation: The Role of the NAI Compliance Report

September 18, 2017

“Robust self-regulation” – What does it mean? The answers can be found in NAI’s annual Compliance Report, the yearly review of our members’ adherence to the NAI Code of

Advertising trade groups deeply concerned about Apple’s cookie blocker

September 18, 2017

Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies in the US concerned the current economic internet will be ‘sabotaged.’The feature, called Intelligent Tracking

Ad industry attacks Safari’s effort to protect your privacy

September 16, 2017

When Safari 11 arrives on iPhones and Macs later this month, Apple’s browser will come with a feature called Intelligent Tracking Prevention that makes it harder for advertisers and publishers

Ad industry “deeply concerned” about Safari’s new ad-tracking restrictions

September 16, 2017

Apple’s latest operating systems for the Mac and iPhone will soon be rolling out, and with that comes new restrictions on ad-tracking in the Safari browser.Adding a 24-hour limit on

Advertising Groups Ask Apple to ‘Rethink’ New Cookie Tracking Standards in Safari 11

September 15, 2017

In the upcoming version of Safari 11 on macOS High Sierra, Apple will implement a new “Intelligent Tracking Prevention” feature that builds upon Safari’s default blocking of third-party cookies. ITP

Ad industry complains Apple Safari update is ‘unilateral and heavy-handed’ against tracking

September 14, 2017

Six ad industry organizations have crafted an open letter complaining about changes coming to Apple’s Safari browser, claiming that a new feature — “Intelligent Tracking Prevention” — will hurt both

Apple Is Going to Sabotage the Internet, Says Advertisers

September 14, 2017

Safari 11 makes some major changes to how targeted advertising can work within the browser. The largest advertising organizations aren’t happy about that, and they’ve laid on some pretty thick

Ad Groups Bash Apple’s New No-Tracking Settings

September 14, 2017

The major online ad organizations are urging Apple to retreat from its “unilateral and heavy-handed” decision to revise Safari’s privacy settings.“Safari’s new ‘Intelligent Tracking Prevention’ would change the rules by

Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

September 14, 2017

Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies.Apple’s Safari browser started blocking third-party cookies by

Ad Groups send an Open Letter to Apple Objecting to the new “Intelligent tracking prevention” Setting in Safari

September 14, 2017

One of the little known features coming to macOS High Sierra and iOS 11 is called “Intelligent tracking prevention” that is reportedly made possible due to Apple’s greater use of

Apple’s Move To Kill Cookies Brings Plea From Six Major Trade Associations

September 14, 2017

Advertisers are furious with Apple for new tracking restrictions in Safari 11

September 14, 2017

A group of digital advertising and marketing organizations has come together today to condemn Apple for what the coalition says is a “unilateral and heavy-handed approach” to user privacy on

Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser

September 14, 2017

The biggest advertising organizations say Apple will “sabotage” the current economic model of the internet with plans to integrate cookie-blocking technology into the new version of Safari.

The Network Advertising Initiative (NAI): Protecting Consumer Privacy and Providing a Better Internet Experience

September 12, 2017

The Network Advertising Initiative (NAI) is an association of third-party digital advertising companies committed to protecting the privacy of consumers on the internet. It is a self-regulated organization that promotes