admin, Author at The NAI: Network Advertising Initiative

“Dark” and “Light” Patterns: When is a Nudge a Problem?

March 29, 2021

At a time when Americans are spending more time than ever on internet-connected devices, policymakers and regulators are assessing “dark patterns”: techniques associated with user interfaces (UIs) that intentionally mislead

Contemplating a Duties-Based Privacy Framework to Protect Privacy in the United States

March 29, 2021

The future of privacy law and regulation in the United States could be shifting from the notice and consent regime to that of a duties-based framework. There is evidence that

Benefits of Tailored Advertising

March 26, 2021

Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re

Ad Trade Letter on Montana SB 242

March 24, 2021

On behalf of the advertising industry, we oppose Montana SB 242, and we offer the following comments summarizing our concerns with the proposed legislation. SB 242 would cause significant confusion

Joint Ad Trade Letter on Florida SB 1734

March 24, 2021

On behalf of the advertising industry, we oppose Florida SB 1734 in its current form, and we offer these comments summarizing our concerns and recommending key amendments to the proposed

Joint Ad Trade Letter on Florida HB 969 – House Civil Justice Property Rights Subcommittee

March 24, 2021

On behalf of the advertising industry, we oppose Florida HB 969, and we offer the following comments summarizing our concerns with the proposed legislation and offering suggested amendments to the

NAI Comments: Bringing Dark Patterns to Light: An FTC Workshop

March 16, 2021

At a time when Americans are spending more time than ever on connected devices, this discussionabout “dark patterns” is important and timely. While there are different definitions of this term,

Virginia CDPA: Stepchild of GDPR, Cousin of WPA, Second Cousin of CCPA

March 1, 2021

Less than two months into 2020, Virginia is poised to become the third state to enact a comprehensive consumer privacy bill, following California (twice) and Nevada. As of this writing,

Joint Ad Trade Letter on Hawaii SB 1009

February 23, 2021

On behalf of the advertising industry, we provide the following comments on Hawaii SB 1009. While we support the legislature’s intent to provide Hawaiians with strong privacy protections, we oppose

Joint Ad Trade Letter on OK HB 1602

February 23, 2021

On behalf of the advertising industry, we provide the following comments on HB 1602, the Oklahoma Computer Data Privacy Act (“OCDPA”). We and the companies we represent strongly believe consumers

Joint Ad Trade Letter on New Hampshire HB 384

February 23, 2021

On behalf of the advertising industry, we oppose New Hampshire HB 384, and we offer these detailed comments summarizing our concerns about this overly restrictive legislation.

Public Policy Leadership for Ad-Tech Companies

February 16, 2021

The Network Advertising Initiative (NAI) is the leading ad-tech industry association, helping member companies navigate the increasingly challenging legal and regulatory environment. The NAI’s advocacy program also promotes and protects

Privacy Manager Consumer Interface Represents a Milestone for Connected TVs

February 10, 2021

Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen privacy solution that consumers access through their TV settings menu

Executive Summary of Ad Trade Letter Regarding North Dakota HB 1330

January 26, 2021

We are leading national advertising and marketing trade associations comprised of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the

Joint Ad Trade Letter on WA SB 5062 (Washington Privacy Act of 2021)

January 21, 2021

On behalf of the digital advertising industry, we provide comments on SB 5062, the Washington Privacy Act of 2021 (“WPA”). As the nation’s leading advertising and marketing trade associations, we