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Varick Violated Privacy Code, Watchdog Says

MDC Partners’ agency trading desk Varick Media Management violated the industry’s privacy code by failing to offer consumers a way to reject behavioral targeting, a watchdog administered by the Better Business Bureau said on Thursday. The ad industry’s privacy rules require companies to notify consumers via an icon when data about their Web-surfing history is used for ad targeting, and allow them to opt out of receiving targeted ads.

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