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Tough luck advertisers, Apple and Google are focusing on privacy

Apple and Google have some bad news for web advertisers. Both companies are gearing up to roll out the latest updates for their respective web browsers, Safari and Chrome, with greater focus on preventing a user’s browsing habits from being tracked.

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The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.

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