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NAI Hails Revised Transparency and Consent Framework

Yesterday, the IAB Europe and IAB Tech Lab announced the release of an updated version of the Transparency & Consent Framework (TCF 2.0), an industry-developed tool supporting advertising technology companies, publishers and brands in Europe as they manage their compliance obligations under the General Data Protection Regulation (GDPR) and ePrivacy Directive. In response, NAI President and CEO, Leigh Freund, offered the following statement.