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NAI Consumer Survey Reveals Strong Support for Ad-Supported Media and Federal Privacy Framework

The Network Advertising Initiative (NAI) today released a report summarizing the findings of a recent survey among 10,000 internet users in America to find out more about what they think about digital advertising, online content, and privacy.

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The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.

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