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Powerful ad groups ask California to delay its landmark online privacy law

The advertising industry’s most powerful trade associations are sending a joint letter Wednesday morning to California Attorney General Xavier Becerra, asking to delay the office’s enforcement of the California Consumer Protection Act, or CCPA.

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The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.

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