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Network Advertising Initiative Touts New Member

MMW was recently briefed by the team at Factual, a neutral data company focusing on location data, about their new status as a member of the Network Advertising Initiative (NAI). The NAI, if you’re not familiar, is the leading self-regulatory association dedicated to “responsible data…

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The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.

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