NAI Executive Director – Let’s Talk Privacy

I’m two months into my tenure as executive director of the Network Advertising Initiative, a coalition of over 85 leading online advertising companies committed to developing and enforcing industry best practices for interest-based advertising. And what a two months it has been. The NAI released its 2011 compliance report; privacy issues made the news almost weekly; the Digital Advertising Alliance launched a professionally-developed education campaign to promote the in-ad Advertising Options Icon; and the Obama Administration released its much-anticipated privacy report. That report includes a thoughtful, well-developed, and comprehensive Consumer Privacy Bill of Rights that is designed to serve as a blueprint for privacy in the information age. It also encourages industry stakeholders to implement flexible, scalable, and enforceable codes of conduct that embrace these consumer rights.