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Samba.TV

July 24, 2021

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Samba TV is a data and analytics company providing essential television insights by leveraging the world’s most comprehensive source of real-time viewership data across broadcast, cable TV, OTT and digital media. Through software embedded in smart TVs, amplified by set-top boxes and mapped to connected devices, Samba makes TV audiences more addressable and measurable to help marketers activate cross-screen campaigns and analyze the impact of their media investment.

Expectations for Digital Advertising and Data Privacy in 2024

January 10, 2024

By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what

NAI Shares Contracting Template to Aid Compliance; Free Webinar March 20

March 7, 2023

With newly enacted privacy state laws coming into effect in 2023, it is more important than ever for industry leaders to have a clear and comprehensive agreement in place for

The NAI Welcomes New Staff Members to the Team: Cathy Lee, Ryan Smith, and Fatiha Tabibipour

October 19, 2021

The NAI is expanding its expertise and resources in data privacy, public policy, and advertising law with the recent hirings of Cathy Lee and Ryan Smith, each as Counsel for

NAI Opt-Out for Email-Linked Digital Advertising is Live

June 29, 2021

Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,

Ad-Tech Group Warns Of Drawbacks In Potential CCPA Loophole

October 14, 2020

The self-regulatory group Network Advertising Initiative, which represents ad-tech companies, is warning advertisers and publishers against using an apparent loophole in California’s new privacy law.

Digital Group Urges Controls on Flow of Cellphone Data to Government

June 23, 2020

A national trade group representing the digital advertising industry has advised member companies to put stricter controls on consumer mobile-phone location data they provide to government units such as public