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Joint Ad Trade Letter on Massachusetts Privacy Bills

On behalf of the advertising industry, we oppose the privacy bills discussed during the October 13, 2021 Joint Committee on Advanced Information Technology, the Internet, and Cybersecurity hearing,1 and we offer this letter to express our concerns about overly- restrictive provisions in the multiple legislative drafts, and the potential harms these terms present to consumers and the Massachusetts economy.

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The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.

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