IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers
IgnitionOne, a global marketing technology and services leader, and Netmining, leading provider of programmatic data-driven targeting solutions, announce their global partnership with European-born ad verification and analytics provider Adloox, to provide detailed analytics across fraud, viewability and brand safety for IgnitionOne and Netmining clients. The new partnership will include Adloox’s Pre-bid Fraud and Brand Safety solution as well as their suite of analytics and reporting tools. The partnership will include U.S., LatAm, Europe and Asian markets. Servicing the call by brands and agencies alike for greater assurances and transparency on matters of brand safety, the partnership ensures that all IgnitionOne and Netmining clients are receiving the best possible protection against fraud and brand unsafe content as well as an opportunity and guidance on how to optimize campaigns for top performance and ROI.