Support For Members Careers Search Contact

Understanding Digital Advertising

How Does It Work?

How Does It Benefit Me?

What Are My Options?

FAQ

Glossary

Opt Out

Manage My Browser’s Opt Outs

Mobile Opt Out

Connected TV Choices

AMA Opt Out

About the NAI

NAI Membership Benefits

Accountability

Precise Location Information Solution Provider Voluntary Enhanced Standards

Policy & News

Public Policy Updates

Press Releases

Blog

Events

NAI State Contracting Addendum

Support

For Members

Careers

Contact

Home Policy & News Blog

Article

Want to Opt Out?

Retargeting

July 23, 2021

Facebook Twitter Linkedin Email

Retargeting is the practice of collecting data about a browser’s or device’s activity in one unaffiliated web domain or application, or the use of such data, for the purpose of customizing an advertisement in a different, unaffiliated web domain or application, or on a separate covered device.

Expectations for Digital Advertising and Data Privacy in 2024

January 10, 2024

By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what

NAI Shares Contracting Template to Aid Compliance; Free Webinar March 20

March 7, 2023

With newly enacted privacy state laws coming into effect in 2023, it is more important than ever for industry leaders to have a clear and comprehensive agreement in place for

The NAI Welcomes New Staff Members to the Team: Cathy Lee, Ryan Smith, and Fatiha Tabibipour

October 19, 2021

The NAI is expanding its expertise and resources in data privacy, public policy, and advertising law with the recent hirings of Cathy Lee and Ryan Smith, each as Counsel for

NAI Opt-Out for Email-Linked Digital Advertising is Live

June 29, 2021

Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,

Ad-Tech Group Warns Of Drawbacks In Potential CCPA Loophole

October 14, 2020

The self-regulatory group Network Advertising Initiative, which represents ad-tech companies, is warning advertisers and publishers against using an apparent loophole in California’s new privacy law.

Digital Group Urges Controls on Flow of Cellphone Data to Government

June 23, 2020

A national trade group representing the digital advertising industry has advised member companies to put stricter controls on consumer mobile-phone location data they provide to government units such as public